--- title: Capacity Interactive Ideas | Leadership (3) description: Leadership | Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts (3) --- [Get Timely Resources](##) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) ![](https://ideas.capacityinteractive.com/hubfs/IDEAS.jpg) # Ideas ### [Our Commitment to Anti-Racism](https://ideas.capacityinteractive.com/our-commitment-to-anti-racism) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-06%20Our%20Commitment%20to%20Anti-Racism/20-06%20Anti-Racist%20Statement-01.png)](https://ideas.capacityinteractive.com/our-commitment-to-anti-racism) June 3, 2020 We are angry and saddened after the senseless killings of George Floyd, Breonna Taylor, Ahmaud Arbery, Tony McDade, David McAtee, James Scurlock—the list is heartbreaking and long. We stand together with Black Lives Matter. These killings are but one symptom of systemic racism, a system of laws and norms enacted to push BIPOC down to help white people rise up. It permeates American culture and our institutions, and every white person in America benefits from it. If any good is to come from this tragic time, it is first, a widespread acknowledgement and understanding of systemic racism, and second, institutions not just taking an active and public stand against it both internally and externally, but ensuring meaningful change starts with them.  [Read More \>](https://ideas.capacityinteractive.com/our-commitment-to-anti-racism) ### [Agile Fundraising During a Pandemic](https://ideas.capacityinteractive.com/agile-fundraising-during-a-pandemic) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-05%20Agile%20Fundraising%20During%20a%20Pandemic/20-05%20Gibney%20Dance.png)](https://ideas.capacityinteractive.com/agile-fundraising-during-a-pandemic) May 26, 2020 *[Gibney](https://gibneydance.org/) is a dance organization based in New York City. We asked their team to write about the evolution of their fundraising efforts in light of COVID-19.* On March 19, Gibney’s spring Gala—The Wonderful World of Gibney—publicly shifted to the “Keep the Wonderful World of Gibney Turning” campaign. In lieu of celebrating Gibney’s "world” of artists with a fundraising event, we would instead find ways to support them during the COVID-19 pandemic. Over the next 6.5 weeks, this campaign went through more iterations than any we’ve ever worked on. It became a testament to the moment: so much is unknown and changing by the minute, there is a relentless cascade of information, opinions and emotions are right at the surface, and there is no precedent to fall back on.  [Read More \>](https://ideas.capacityinteractive.com/agile-fundraising-during-a-pandemic) ### [Boot Camp Livestream Roundup](https://ideas.capacityinteractive.com/boot-camp-livestream-roundup) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/Boot%20Camp%20Livestream%20Roundup/Boot%20Camp%20Livestream%20Roundup-01.png)](https://ideas.capacityinteractive.com/boot-camp-livestream-roundup) May 1, 2020 This is your Boot Camp Livestream roundup. If you tuned in and you’re looking for a recap for yourself or to share with others, this is it. Maybe you missed the livestream and you’re eager to read the headlines about what you missed. Got you covered. And, if you missed the livestream and you're trying to figure out what to go back and watch, let this serve as a guide to help you choose what to dig into first! [Read More \>](https://ideas.capacityinteractive.com/boot-camp-livestream-roundup) ### [Seth Godin: Ideas That Unlock the Future for the Arts](https://ideas.capacityinteractive.com/seth-godin-ideas-that-unlock-the-future-for-the-arts) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-04%20Seth%20Godin%20-%20Ideas%20That%20Unlock%20the%20Future%20for%20the%20Arts/Seth%20Godin%20-%20Ideas%20That%20Unlock%20the%20Future%20for%20the%20Arts.png)](https://ideas.capacityinteractive.com/seth-godin-ideas-that-unlock-the-future-for-the-arts) April 28, 2020 I had the privilege of [interviewing](https://ideas.capacityinteractive.com/ci-to-eye-podcast-episodes/ideas-that-unlock-the-future-for-the-arts-seth-godin) one of my heros, Seth Godin, for the [CI to Eye podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast). I waited for years to gather the courage to ask him to be a guest on the podcast. We spoke in early April 2020 during the height of the COVID-19 crisis. Seth shared so many thoughtful and sound ideas for arts leaders. Read these ideas carefully, think about them, and share them widely as they unlock the future for the arts. If we can metabolize these ideas and find ways to put them into action, I think we will be okay. [Read More \>](https://ideas.capacityinteractive.com/seth-godin-ideas-that-unlock-the-future-for-the-arts) ### [Taking the Lead During COVID-19](https://ideas.capacityinteractive.com/taking-the-lead-during-covid-19) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-04%20Taking%20the%20Lead%20During%20COVID-19/20-04%20Taking%20the%20Lead%20During%20COVID-19-05.png)](https://ideas.capacityinteractive.com/taking-the-lead-during-covid-19) April 9, 2020 In a matter of days, the arts industry has pivoted from in-person programming to livestreaming and other digital content. Our venues are empty, and our doors are shut temporarily, but we have an incredible opportunity to reach more people than ever and begin new relationships. [Read More \>](https://ideas.capacityinteractive.com/taking-the-lead-during-covid-19) ### [Customer Service in a COVID-19 World: Advice for Arts Organizations](https://ideas.capacityinteractive.com/customer-service-in-a-covid-19-world-advice-for-arts-organizations) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-04%20Customer%20Service%20in%20a%20COVID-19%20World%20-%20Advice%20for%20Arts%20Organizations/20-04%20Customer%20Service%20in%20a%20COVID-19%20World.png)](https://ideas.capacityinteractive.com/customer-service-in-a-covid-19-world-advice-for-arts-organizations) April 3, 2020 Stellar customer service is key to patron loyalty. In fact, [90% of Americans](https://blog.hubspot.com/service/customer-service-stats) use customer service as a factor in deciding whether or not to do business with a company. This statistic was gathered in a pre-pandemic world - now, our box office and visitor services staff are in the thick of the COVID-19 crisis. From ticket exchanges, to refunds, and questions about reopening, they’re dealing with a barrage of questions in a rapidly evolving situation. Robert Phillips is a customer experience expert specializing in arts, culture, and events. He virtually sat down with us to answer some customer service questions to help arts organizations learn from and empower their customer service staff.  [Read More \>](https://ideas.capacityinteractive.com/customer-service-in-a-covid-19-world-advice-for-arts-organizations) ### [A Telethon for Today](https://ideas.capacityinteractive.com/a-telethon-for-today) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-03%20A%20Telethon%20for%20Today/20-03%20A%20Telethon%20for%20Today.png)](https://ideas.capacityinteractive.com/a-telethon-for-today) April 1, 2020 Perhaps you were among the many thousands gathered around a YouTube livestream on March 22 for a one-night-only return of The Rosie O’Donnell Show. It was [a live benefit](https://actorsfund.org/performances-and-events/rosie-odonnell-show-live-benefit-actors-fund) for The Actors Fund and was billed as “Broadway’s Biggest Stars...At Home!” You’re reading this on our website so you’re likely an industry insider and familiar with the wonderful work of The Actors Fund. If not, go [here](https://actorsfund.org/support-our-work) – maybe make a donation – and then come back and read on. [Read More \>](https://ideas.capacityinteractive.com/a-telethon-for-today) ### [Digital Marketing Recommendations for Our Arts Community During COVID-19 Outbreak](https://ideas.capacityinteractive.com/digital-marketing-recommendations-for-our-arts-community-during-covid-19-outbreak) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-03%20COVID-19/20-03%20COVID%20Blog%20Post-01.png)](https://ideas.capacityinteractive.com/digital-marketing-recommendations-for-our-arts-community-during-covid-19-outbreak) March 13, 2020   [Read More \>](https://ideas.capacityinteractive.com/digital-marketing-recommendations-for-our-arts-community-during-covid-19-outbreak) ### [The Return of the Ticket Buyer Study](https://ideas.capacityinteractive.com/the-return-of-the-ticket-buyer-study) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-03%20Ticket%20Buyer%20Study/The%20Return%20of%20the%20Ticket%20Buyer%20Study-01.png)](https://ideas.capacityinteractive.com/the-return-of-the-ticket-buyer-study) March 3, 2020 The Performing Arts Ticket Buyer Media Usage Study is back to provide you with the data you need as an arts marketer in 2020. We created this study as a resource for arts marketers in organizations of all shapes and sizes to navigate this rapidly changing media environment and the 2019 report breaks new ground as the follow up to the study we debuted in 2017. [Read More \>](https://ideas.capacityinteractive.com/the-return-of-the-ticket-buyer-study) ### [Books to Help You Grow as a Leader and Arts Marketer](https://ideas.capacityinteractive.com/books-to-help-you-grow-as-a-leader-and-arts-marketer) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-01%20Books%20to%20Help%20You%20Grow%20as%20a%20Leader%20and%20Arts%20Marketer/20-01%20Books%20to%20Help%20You%20Grow%20as%20a%20Leader%20and%20Arts%20Marketer.png)](https://ideas.capacityinteractive.com/books-to-help-you-grow-as-a-leader-and-arts-marketer) January 22, 2020 In honor of the new year, I am sharing the non-fiction books that resonated the most with me in 2019. I recommend all of these books if you are looking to become a better leader, marketer, professional, and human. I think these books can be grouped into three large buckets: Understanding the World, Understanding Yourself, and Understanding Your Workplace. [Read More \>](https://ideas.capacityinteractive.com/books-to-help-you-grow-as-a-leader-and-arts-marketer) [\< Previous](https://ideas.capacityinteractive.com/topic/leadership/page/2) [Next \>](https://ideas.capacityinteractive.com/topic/leadership/page/4) ###### Author --- #### Filter By Topic [![tag icon: AdWords/Search Engine Marketing](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-adwords-search-engine-marketing.svg)](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing)[Google Ads/Search Engine Marketing](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing) [![tag icon: Data-Driven Display](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-data-driven-display.svg)](https://ideas.capacityinteractive.com/topic/data-driven-display)[Data-Driven Display](https://ideas.capacityinteractive.com/topic/data-driven-display) [![tag icon: Digital Audit & Tune-Up](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-audit-tune-up.svg) Digital Audit & Tune-Up](https://ideas.capacityinteractive.com/topic/digital-audit-tune-up) [![tag icon: Digital Team Recruitment](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-team-recruitment.svg) Digital Team Recruitment](https://ideas.capacityinteractive.com/topic/digital-team-recruitment) [![tag icon: Email Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-email-strategy.svg) Email Strategy](https://ideas.capacityinteractive.com/topic/email-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/hubfs/Large-Icon---Leadershi.jpg?width=23&name=Large-Icon---Leadershi.jpg "Large-Icon---Leadershi.jpg") Leadership](https://ideas.capacityinteractive.com/topic/leadership) [![tag icon: Online Fundraising](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-online-fundraising.svg)](https://ideas.capacityinteractive.com/topic/online-fundraising)[Online Fundraising](https://ideas.capacityinteractive.com/topic/online-fundraising)[![Search\_Icon](https://ideas.capacityinteractive.com/hs-fs/hubfs/ICONS/Search_Icon.png?width=20&name=Search_Icon.png "Search_Icon") Search Engine Optimization](https://ideas.capacityinteractive.com/topic/search-engine-optimization)[![tag icon: Social Media Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-social-media-strategy.svg) Social Media Strategy](https://ideas.capacityinteractive.com/topic/social-media-strategy)[![tag icon: Website Analytics](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-analytics.svg) Website Analytics](https://ideas.capacityinteractive.com/topic/website-analytics)[![tag icon: Website Redesign Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-project-management.svg) Website Redesign Strategy](https://ideas.capacityinteractive.com/topic/website-redesign-strategy) --- #### Get Notified About New Blog Posts --- Get Blog Notifications --- ###### Market Smarter ##### Boot Camp 2023 On Demand In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk. [Register Now](https://www.capacityinteractivebootcamp.com/)  --- ###### Market Smarter ##### CI to Eye Podcast From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. [Listen Up](https://ideas.capacityinteractive.com/ci-to-eye-podcast) --- ###### Market Smarter ##### Social Content Calendar for Arts Marketers Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long! [Take Me There](https://ideas.capacityinteractive.com/content-calendar) --- ###### Market Smarter ##### The Performing Arts Ticket Buyer Media Usage Study Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy. 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