Ideas

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we’re featuring one of our Senior Search Analysts who loves all things ballet and dance, has a newfound passion and talent for pottery, and brings her invaluable teaching skills to work every single day.

CI to Eye is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward.

Ask the Industry features advice from arts marketers in their own words. We hope you that it will spark new ideas for your organization.

This month, we’re asking, “What’s your advice for an organization looking to start and maintain a blog?”

Calvin Dotsey (Houston Symphony), Jeff Fickes (Seattle Shakespeare Company), and Krystina Tran (Stanford Live) discuss everything from how to feasibly create blog content on a regular basis, to the different types of audiences they write for, and the tools they use to keep everything in line.

The Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it.

At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.

Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.

Honestly, we get it...talking about SEO and website tracking can be a bit like talking about the plumbing in a house. We all know it’s necessary- vital! But, who has time when it’s so much fun to pore over Pinterest boards about decor. Here’s a story that will make you turn a loving eye towards your digital plumbing and ensure your marketing designs don’t get soaked by a burst pipe.

If your organization has a Google Grant account, you may have noticed that 2017 was a year of significant change for the program. Particularly towards the end of the year, it felt like every few weeks Google was releasing a major update to its AdWords policies. As a result, it became much more challenging to spend through your allotted budget. In 2018 there are already several key changes underway. It’s a lot to wrap your head around but don’t worry. We’ve got you covered.

It’s time to announce your new season or exhibition and you’re ready to publish the detail pages on your website. Since last year’s landing pages are obsolete, you should just delete them, right? Think again.

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!