Ideas

Rethink Your Blog as a Search-First Tool

July 1, 2022

When you hear the word “blog,” it may evoke the late 90s or early 2000s. In those heady days of the internet, it seemed like everyone, and their dog had a blog they used to change the world.

But what if we told you that blogs are not only still relevant but are also often underutilized? What if we told you a blog could be more than just the centerpiece of the 2009 Meryl Streep and Amy Adams foodie feature, Julie & Julia? What if we told you that blogs could supercharge your SEO efforts and powerfully drive organic traffic?

Creating blog posts focused on what people are searching for will drive users directly to the blog article in question, straight from the Search Engine Results Page (SERP). These types of blogs will introduce new users to your organization. So, how do you get started? We're here to help you!

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Your Digital Strategy Priorities for 2022 and Beyond

March 9, 2022

The past two years have brought turmoil to us as individuals, digital marketers, and arts supporters. Our industry has faced an incredible amount of uncertainty and financial strain, while the happenings of the world around us have taken an emotional toll on our hearts. And yet, we’ve stuck to it. We’ve persevered. Why? Because we know the power of our industry. We know that the arts have the ability to change the way people see the world and their place in it, and that is undeniably worth it.

The arts help us heal from our history, even beyond the past two years. The arts help us remember the importance of connection and regain inspiration amidst the turmoil. The arts make this world a better place. So, we push—the world needs us to.

As we rebuild and reimagine the possibilities of our extraordinary sector, abundance is ripe to think big and beyond what we’ve been able to before, to disrupt the status quo, and to see new potential in our digital strategies.

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Intent, Behavior, Reputation: The Personal Worlds of Search and Email

July 28, 2021

Email marketing and search engine marketing (SEM). As marketers, you know them both as vital digital marketing channels, and at first glance, one could argue that they don’t have a lot in common. But as you dig deeper, you’ll find these two channels have a lot more in common than you’d think.

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SEO for YouTube: Optimization Tips for YouTube's Search Bar

May 20, 2021

Pop quiz: what do you think is the second biggest search engine? Obviously, the top spot is taken by the behemoth that is Google, and for a good reason. Its search engine is strong, and it makes a ton of money by selling ads at the top of the Search Engine Results Page (SERP).

The second biggest search engine isn’t Bing or Yahoo—it’s YouTube. You read that correctly—it’s YouTube! 

You might not think of YouTube as a search engine since it’s primarily a video/social platform. But anything that uses an algorithm to search a database for a query and display relevant listings can be considered a “search engine.” Any time a search engine is used, we can optimize our content so that it performs well.

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One Year Later: Digital Marketing Recommendations for Arts and Culture Reopenings

March 17, 2021

March 2020 feels like decades ago, but it was just one year ago the U.S. went into lockdown. We released a blog post to help arts marketers navigate these uncharted waters, but it was uncertain where this pandemic would lead us.

Throughout the course of a year, we saw the sheer resilience of arts administrators in the face of crisis. We pivoted to digital programming to bring art into our audiences' homes. We officially want to discard the word ‘pivot’ from our vocabulary. We explored new ways to keep our audiences engaged. But most of all, we were consistently reminded just how passionate and inventive the arts and cultural community can be.

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Hi, CI! Sarah Cho, Senior Search Analyst

March 28, 2019

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we’re featuring one of our Senior Search Analysts who loves all things ballet and dance, has a newfound passion and talent for pottery, and brings her invaluable teaching skills to work every single day.

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Your CI to Eye Podcast Episode Guide

March 21, 2019

CI to Eye is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward.

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Ask the Industry: Blogging for Arts Organizations

February 13, 2019

Ask the Industry features advice from arts marketers in their own words. We hope you that it will spark new ideas for your organization.

This month, we’re asking, “What’s your advice for an organization looking to start and maintain a blog?”

Calvin Dotsey (Houston Symphony), Jeff Fickes (Seattle Shakespeare Company), and Krystina Tran (Stanford Live) discuss everything from how to feasibly create blog content on a regular basis, to the different types of audiences they write for, and the tools they use to keep everything in line.

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Meet the New and Improved Benchmark Study

November 19, 2018

The Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it.

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Author





Market Smarter
Boot Camp 2022: Infinite Iteration

Boot Camp 2022 is live in New York City, streaming online, and more connected than ever. In an increasingly cookieless world, infinite iteration is vital.

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Market Smarter
The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study 


Market Smarter
CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

Listen Up


Market Smarter
Content Inspiration Gallery

This interactive resource features over 150 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.  

Take Me There


Watch and Learn
CI to Eye Live

Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

Tune In