Ideas

Agile Fundraising During a Pandemic

May 26, 2020

Gibney is a dance organization based in New York City. We asked their team to write about the evolution of their fundraising efforts in light of COVID-19.

On March 19, Gibney’s spring Gala—The Wonderful World of Gibney—publicly shifted to the “Keep the Wonderful World of Gibney Turning” campaign. In lieu of celebrating Gibney’s "world” of artists with a fundraising event, we would instead find ways to support them during the COVID-19 pandemic.

Over the next 6.5 weeks, this campaign went through more iterations than any we’ve ever worked on. It became a testament to the moment: so much is unknown and changing by the minute, there is a relentless cascade of information, opinions and emotions are right at the surface, and there is no precedent to fall back on. 

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Boot Camp Livestream Roundup

May 1, 2020

This is your Boot Camp Livestream roundup. If you tuned in and you’re looking for a recap for yourself or to share with others, this is it. Maybe you missed the livestream and you’re eager to read the headlines about what you missed. Got you covered. And, if you missed the livestream and you're trying to figure out what to go back and watch, let this serve as a guide to help you choose what to dig into first!

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A Telethon for Today

April 1, 2020

Perhaps you were among the many thousands gathered around a YouTube livestream on March 22 for a one-night-only return of The Rosie O’Donnell Show. It was a live benefit for The Actors Fund and was billed as “Broadway’s Biggest Stars...At Home!” You’re reading this on our website so you’re likely an industry insider and familiar with the wonderful work of The Actors Fund. If not, go here – maybe make a donation – and then come back and read on.

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Ask the Industry: Marketing and Development Collaboration

June 21, 2019

Ask the Industry features advice from arts marketers in their own words. We hope it will spark new ideas for your organization.

This month, we’re asking, “How can marketing and development departments successfully collaborate?” Gabriella Napoli and Rio Vander Stahl (Carnegie Hall), Christopher Hoodlet and Colette Randall (ICA/Boston) Belinda Bale and John Hart (The National Ballet of Canada) answer everything from what elements make their interdepartmental relationships successful to how they segment messaging and create compelling content for both ticket buyers and donors/members.

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Your CI to Eye Podcast Episode Guide

March 21, 2019

CI to Eye is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward.

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Taking a Different Approach to #GivingTuesday

November 16, 2018

Let’s hop into our digital marketing time machines. The year is 2012, and the 92nd Street Y, in partnership with the United Nations Foundation, established #GivingTuesday. The power of social media was used to launch a movement of philanthropy in communities worldwide.

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Hi, CI! Shira Green, Director of Business Development

June 29, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring our Director of Business Development who is passionate about visual arts, a dedicated yogi, a self-proclaimed coffee snob, and a strategic fundraiser. 

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Cyber Week Lessons

January 8, 2018

It’s January—time to break in those new hats and scarves, pick out a fresh calendar for the office, and get organized for the year ahead. Before we plunge into all 2018 has in store, we’re dusting the holiday cookie crumbs off the files on our desks, pouring a cup of coffee, and looking back at that blur of a week that covered Black Friday, Cyber Monday, and Giving Tuesday (remember that week?...when your inbox practically burst into flames?).

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Interactive CTA Generator for Arts Marketers 2.0: Find Your Perfect CTA

November 16, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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Beyond the Hashtag: #GivingTuesday

November 9, 2017

It’s November. That means brisk weather and crunchy leaves underfoot. Your mind turns to Thanksgiving and you start to panic. Not about the perfect green bean casserole but about #GivingTuesday - one of the most anxiety-inducing hashtags out there.

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Content Inspiration Gallery

This interactive resource features over 100 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.  

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Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

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Boot Camp Livestream Recording 

This livestream recording features presentations from across the arts industry on leadership, marketing, fundraising, and wellness in the age of COVID-19.

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