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Revamped and Ready

For the sixth iteration of the Benchmark Study, we revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field. See past iterations of the study from 2015 and 2016.

Enrich Your Experience

Find Yourself in the Data

Now it's easier to place yourself amongst your peers. The data presented in the report is generally cut in one or more of three ways:

  1. By all organizations
  2. By operating budget
  3. By organization type

Digital Marketing Snapshot

Data at a Glance

The study will give you a multi-purpose snapshot of digital marketing practices in the arts and cultural industry. Want a sneak peek? Tap/click to reveal some key statistics featured in the study.

Digital Strategy
Digital Strategy
Resources: Budgets & Partners
Resources: Budgets & Partners
62% of marketing budgets are allocated to paid media
Focus on Search
Focus on Search
22% don’t put any time/resources into SEO
Website: Patron Path
Website: Patron Path
78% have a responsive site design
Website: Infrastructure & Planning
Website: Infrastructure and Planning
Digital Marketing Channels
Digital Marketing Channels
55% conduct marketing-driven segmentation in email
Content: Production & Resources
Content: Production and Resources
25% reported no access to content-related professional development opportunities
Focus on Video
Focus On Video
96% share videos on Facebook
Data & Analysis
Data & Analysis
79% said


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