Results of a National Survey of Ticket Buyers by Capacity Interactive
The Performing Arts Ticket Buyer Media Usage Study is a resource for arts marketers in organizations of all shapes and sizes to navigate ever-evolving audience behavior in our rapidly changing media environment.
The 2019 report is the follow-up to the study we debuted in 2017 with our partner WolfBrown, who has continued to support our work as a research advisor for the 2019 study. It’s based on over 18,000 responses to an online survey from patrons of 40 performing arts organizations across the country. You can find the previous study here.
We hope you'll use this data to grease the wheels of decision-making as you approach your marketing strategy. The data gives a blueprint for where to invest resources and where to take steps to reduce friction.
Who are our most loyal patrons?
Where are audiences learning about our performances?
What influences ticket-buying decisions?
What social platforms matter and what type of content works on each?
Is advertising in print and on TV a good investment?
What infrastructure improvements will have the biggest impact?
Tap/click to reveal some key data featured in the study.