27,000 patron responses from 58 organizations across the US and Canada.
Dance, Music, Theater, and Presenter disciplines are represented.
Facebook is still king, with 80% of all under 35 year olds and 54% of those 65+ using it weekly or more.
89% of respondents over 65 who read print newspaper also read news online.
50% of respondents under 34 NEVER read print media.
40% of all respondents who accessed the Study Partner’s website in the past 12 months used a smartphone to do so at least once.
79% said they prefer to buy tickets online, rather than via phone, in person, or by mail.
95% of respondents purchased tickets online in the past 12 months and 37% of those purchased on a smartphone.