Performing Arts Ticket Buyer Media Usage Study

Performing Arts Ticket Buyer Media Usage Study


Key Takeaways:

This is an unprecedented study in terms of size and scope.

  • 27,000 patron responses from 58 organizations across the US and Canada.
  • Dance, Music, Theater, and Presenter disciplines are represented.

It demystifies generational relationships with digital and traditional media.

  • Facebook is still king, with 80% of all under 35 year olds and 54% of those 65+ using it weekly or more.
  • 89% of respondents over 65 who read print newspaper also read news online.
  • 50% of respondents under 34 NEVER read print media.

Shows it's a multi-device world for the arts, too.

  • 40% of all respondents who accessed the Study Partner’s website in the past 12 months used a smartphone to do so at least once.

And, lets us in on where patrons what to buy tickets.

  • 79% said they prefer to buy tickets online, rather than via phone, in person, or by mail.
  • 95% of respondents purchased tickets online in the past 12 months and 37% of those purchased on a smartphone.