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Welcome

The Performing Arts Ticket Buyer Media Usage Study is a resource for arts marketers in organizations of all shapes and sizes to navigate ever-evolving audience behavior in our rapidly changing media environment.

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Get to Know the Study

The 2019 report is the follow-up to the study we debuted in 2017 with our partner WolfBrown, who has continued to support our work as a research advisor for the 2019 study. It’s based on over 18,000 responses to an online survey from patrons of 40 performing arts organizations across the country. You can find the previous study here.

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What You’ll Find

We hope you'll use this data to grease the wheels of decision-making as you approach your marketing strategy. The data gives a blueprint for where to invest resources and where to take steps to reduce friction.

It answers:

Who are our most loyal patrons?

Where are audiences learning about our performances?

What influences ticket-buying decisions?

What social platforms matter and what type of content works on each?

Is advertising in print and on TV a good investment?

What infrastructure improvements will have the biggest impact?

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DATA AT A GLANCE

Tap/click to reveal some key data featured in the study.

Patron Loyalty
1 - Patron Loyalty
1 - Stat-Perecent
Smartphone and Device Usage
2 - Smartphone and Device Usage
2 - Stat-Perecent
Sources of Arts Events Info
3 - Sources of Arts Events Info
3 - Stat-Perecent
News and Media
4 - News and Media
4 - Stat-Perecent
TV and Streaming Content
5 - TV and Streaming Content
5 - Stat-Perecent
Social Media Usage
6 - Social Media Usage
6 - Stat-Perecent
Video Viewing
7 - Video Viewing
7 - Stat-Perecent
Influences on Ticket-Buying Decisions
8 - Influences on Ticket-Buying Decisions
8 - Stat-Perecent
Purchase Path Device Preferences
9 - Purchase Path Device Preferences
9 - Stat-Perecent

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