Choose Your Path

The Performing Arts Ticket Buyer Media Usage Study is here to guide arts marketers as you navigate the road ahead. You’ll find actionable insights offered through the lens of digital privacy changes.

This year we have two options to get you moving—jump into the full Study at the link above, or take a test drive with our Key Findings Summary below!

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Your Digital Marketing Road Map

The 2021 report is the third iteration of the study with our partner WolfBrown. It's based on up-to-date survey responses from over 17,000 ticket buyers at 48 performing arts organizations across the country. Inside you'll find:

💡 Key findings
💡 Data cut by ticket buyer categories
💡 Marketing insights

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Fuel Up for Your Marketing Journey

Use this study as a road map to prioritize your marketing efforts, from where to invest resources to where to take steps to reduce friction. The data will give you answers to pressing questions, including:

💡 Who are your most loyal ticket buyers?

💡 Do ticket buyers plan to come back in person? Virtually?

💡 Is digital device burnout real?

💡 Where do people learn about performing arts events?

💡 Is it time to cut TV and print ads?

💡 Are Facebook and Instagram still relevant?

💡 Should we be on TikTok?