Performing Arts Ticket Buyer Media Usage Study

Key Takeaways:

This is an unprecedented study in terms of size and scope.

27,000 patron responses from 58 organizations across the US and Canada.

Dance, Music, Theater, and Presenter disciplines are represented.

It demystifies generational relationships with digital and traditional media.

Facebook is still king, with 80% of all under 35 year olds and 54% of those 65+ using it weekly or more.

89% of respondents over 65 who read print newspaper also read news online.

50% of respondents under 34 NEVER read print media.

Shows it's a multi-device world for the arts, too.

40% of all respondents who accessed the Study Partner’s website in the past 12 months used a smartphone to do so at least once.

And, lets us in on where patrons wANt to buy tickets.

79% said they prefer to buy tickets online, rather than via phone, in person, or by mail.

95% of respondents purchased tickets online in the past 12 months and 37% of those purchased on a smartphone.