Ideas

A Telethon for Today

April 1, 2020

Perhaps you were among the many thousands gathered around a YouTube livestream on March 22 for a one-night-only return of The Rosie O’Donnell Show. It was a live benefit for The Actors Fund and was billed as “Broadway’s Biggest Stars...At Home!” You’re reading this on our website so you’re likely an industry insider and familiar with the wonderful work of The Actors Fund. If not, go here – maybe make a donation – and then come back and read on.

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Arts Marketers: Let’s Talk Stock Imagery

March 12, 2020

Ah yes, the stock image. It’s a creative resource we have at our fingertips, yet rarely use. It’s officially time to stop fearing stock images and focus on the value they can bring. We’re in an age of high-caliber creative stock resources that will keep your ticket sales flowing when you’d otherwise be at a loss for content.

This past year, Dorset Theatre Festival, a small summer theatre in southern Vermont, diversified their portfolio and discovered what stock images can add to the performance of their season’s Facebook campaigns.

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The Return of the Ticket Buyer Study

March 3, 2020

The Performing Arts Ticket Buyer Media Usage Study is back to provide you with the data you need as an arts marketer in 2020. We created this study as a resource for arts marketers in organizations of all shapes and sizes to navigate this rapidly changing media environment and the 2019 report breaks new ground as the follow up to the study we debuted in 2017.

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The Care and Cultivation of New Leads

February 7, 2020

Spring might be over a month away, but it’s the perfect time to start planning for a bountiful season of new, engaged patrons. We hope we reignited your passion for gathering new leads in our blog post about the success Emerson Colonial Theatre has had with their lead generation campaigns on Facebook.

In this follow-up post, we’re here to round out your repertoire of ways to gain permission to talk to patrons via email and then dive into how to make sure you set up great communication with those patrons from the get-go...and avoid losing their permission via the dreaded unsubscribe.

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Opening the Doors to New Leads

January 30, 2020

It’s a fresh, new year and with it comes the opportunity to think about new leads. When it comes to permission marketing, gaining an email address from a patron is the ultimate invitation—they’ve given you permission to have a regular conversation with them about the things they care about. It’s vital to nurture those patron relationships through tailored, vibrant communications. And it’s also important to continue to infuse your database with new leads to grow your patron base and weather the ebb and flow of database churn.

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Bring Audiences Closer to Your Mission

November 25, 2019

You probably have firsthand knowledge of the power of social media advertising tools to engage your audiences and sell tickets. Lately, we’ve been exploring cost-effective ways to harness these same digital tools to support the mission-centric programs that are important to all of the organizations we work with (and we’re guessing yours, too!)

Read on to learn how we did this with Anchorage Concert Association (Anchorage Concerts) and how you, too, can cultivate audiences and awareness for outreach activities and public performances through the Facebook tools you already may be using. With a solid targeting strategy as a foundation and engaging creative as your framework, you’ll see measurable results as your programs grow.

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Using Foreign Language Facebook Posts to Connect with Multilingual Communities

November 13, 2019

Central to the value of Facebook users and advertisers alike is its purpose of connecting people all over the world. Facebook has over two billion active users, and half speak a language that isn’t English. Additionally, a majority of Facebook Pages promote to multilingual audiences.

Carnegie Hall saw a crucial opportunity to reach multilingual audiences in New York City with their world-renowned programming. We worked with them to promote foreign language posts throughout various campaigns, which helped them bring new patrons into their universe, connect with communities in their languages, and as a bonus, drive strong return on investments (ROIs)!

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Blending Instagram Into Your Digital Marketing Palette

October 4, 2019

Instagram’s strength as a photo and video sharing platform makes it a natural social media fit for visual art museums looking to engage audiences with their collections, exhibitions, and events. Our partnership with the Minneapolis Institute of Art (Mia) has demonstrated how seamlessly Instagram can be integrated into a comprehensive and highly-tailored marketing approach with Facebook and other digital channels.

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Embracing the Unexpected with Video Content

September 12, 2019

When you’re tasked with creating videos for a non-profit organization, it’s easy to feel overwhelmed and start playing the comparison game.

"Opera companies have such beautiful sets to capture!"
"Orchestras have it so easy, they already have the music!"
"Dance companies have bigger budgets!"

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Digital Marketing Boot Camp for the Arts

Flex your digital marketing muscles at our two-day conference 100% focused on digital marketing for arts organizations. October 22-23, 2020 in NYC.  

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Market Smarter
Performing Arts Ticket Buyer Media Usage Study

Download this study of 18,000 ticket buyers from 40 performing arts organizations across the country. The report is a resource for arts marketers in organizations of all shapes and sizes looking to navigate ever-evolving audience behavior in our rapidly changing media environment. 

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Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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