Ideas

Ask the Industry: Unique Ways to Highlight Subscriber/Member Benefits 

April 2, 2018

Ask the Industry features advice from arts marketers in their own words. We hope you can learn from them and it will spark new ideas at your organization.

This month, we’re asking, “What are some unique ways to highlight the benefits of becoming a subscriber or member?" 

Kerry Ingram (Museum of Fine Arts, Houston), Karina Kacala (Opera Philadelphia), Jackie Ortiz (Pasadena Playhouse), and Vanessa Ramirez-Sparrow (Museum of Fine Arts, Houston) answer everything from creating unique content for different audiences to keeping subscription and membership campaigns fresh each year. 

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Sorry to Ruffle Your Feathers but Performing Arts Buyers Are Not Using Twitter

March 7, 2018

At the end of 2017, we published the Performing Arts Ticket Buyer Media Usage Study, a collaboration with WolfBrown where we surveyed nearly 27,000 people who purchased a performing arts ticket within the prior two years at one of the 58 organizations that partnered with us on this study. We wanted to take a bird's eye view of what types of media arts buyers were consuming most often, and where they are getting their information about cultural events.

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Ask the Industry: Social Media and Project Management Tools

February 27, 2018

Ask the Industry features arts marketing practitioners from organizations across genres and budget sizes. This is advice from arts marketers in their own words - we hope you can learn from them and it will spark new ideas at your organization.

This month, we’re asking, “What tools do you use to manage a centralized calendar (for content and/or project management)?”

Ashley Haraburda (National Ballet of Canada), Aly Michaud (Cincinnati Playhouse in the Park), and Lee Bowen, Jennifer Rensenbrink, Isaac Risseeuw, and Marsha Walker from the Minnesota Orchestra answer everything from choosing the right software for your organization to making the case for them in a world of tight budgets.

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Downloading about Diversity

December 13, 2017

The Census tells us that, by 2050, Latin Americans will make up the majority of the United States population, and in 2015, they made up almost 20%. On the flip side, the National Endowment of the Arts survey in 2015 showed that 80% of arts patrons will continue to be white in the years to come. The disconnect between the advancement of the arts and the advancement of the world around us is painfully evident. Not just in racial issues, but in gender equality issues as well. As an industry, we pride ourselves on our forward thinking, and yet, Artnet News asked 20 women if the arts world was biased. Their responses included:

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Ask the Industry: Handling Negative Social Media Comments

December 7, 2017

One thing we love about working with the arts community is the field’s willingness to share successes, challenges, and learnings. Most often, this happens at conferences. Instead of only connecting at sporadic events throughout the year, we decided to create a year-round forum where we can learn from practitioners. This forum will provide insight into commonly asked questions and give an opportunity to share learnings and best practices. Enter: Ask the Industry.

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Greater Than: Lessons Learned in 2017

December 4, 2017

The end of the year is a contemplative time for me. While 2017 was a tough year in the broader context, it was a year of immense growth for me personally and professionally.

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I'm not going to sugarcoat this blog post for you. It's about candor.

October 5, 2017

“Jennifer, can I give you some constructive criticism?”
“Sure”
“Try using your brain."

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Chutzpah, Hacking, and Other Lessons I Learned From Working in Israel

September 6, 2017

As a native Israeli and general tech enthusiast, I can’t help but feel proud when I hear of an Israeli start-up that gets acquired by some big company (some more famous acquisitions include Waze for ~$1 Billion, Viber for $900 Million, and Mobileye for $15 Billion). Many people wonder how it is possible that Israel – a country that is so small (about the size of NJ and a population less than NYC), that is so young, and whose economic roots are in agriculture – how can Israel be such a tech leader and start-up hub for the world?

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The Evolved Role of the Marketing Department in Our Digital Age

July 18, 2017

I am thrilled to be keynoting Capacity Interactive’s Digital Marketing Boot Camp for the Arts this October. “Prepare to get your geek on.” That tagline is music to my geeky, data-loving ears.

As the Chief Market Engagement Officer at IMPACTS, my job involves translating big data concerning trends in audience behaviors and perspectives, and making it both accessible and actionable to the hard-working folks who run cultural institutions. I work with boards and executives at major institutions regarding data-informed best practices related to earned revenue, the visitor experience, creating access programs that actually work, and cultivating donors. My focus is on how audiences think and behave. After all, it is living and breathing human beings that arts organizations aim to educate and inspire.

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