SOCIAL MEDIA AD DIMENSIONS

About: This photo displays within a circular frame at the top of your Page and represents your Page across Facebook when you comment or post.

File Format: .JPG or .PNG

Minimum Resolution: 180 x 180px

Displays At: 170 x 170px on desktop

Displays At: 128 x 128px on smartphones

Displays At: 36 x 36px on most feature phones

Photo Thumbnail: Will appear throughout Facebook at 32 x 32px

About: This photo or video only displays at the top of your Page, above your profile photo.

File Format: .JPG or .PNG

Minimum Resolution: 400 x 150px

Displays At: 820 x 312px on desktop

Displays At: 640 x 360px on smartphones

Loads Fastest As: sRGB .JPG file, 851 x 315px, and less than 100 KB

About: These ads feature a single photo asset. The following specs also apply to organic photo posts.

File Format: .JPG or .PNG

Resolution: Highest available

Minimum Resolution: 1080 x 1080px

Aspect Ratio: 1.91:1 to 1:1

Maximum File Size: 30MB

Minimum Width: 600px

Minimum Height: 600px

Text: (The following specifications do not apply to organic posts.) 

Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)

Headline: 27 characters (text over 27 single-byte characters is allowed but may be truncated)

Description: 27 characters (text over 27 single-byte characters is allowed but may be truncated)

About: These ads feature a single video asset. The following specs also apply to organic video posts.

Recommended File Formats: .MP4 or .MOV

Recommended Resolution: Highest available

Minimum Resolution: 1080 x 1080px

Video: 16:9 to 9:16, but might be masked to 4:5

Recommended: 1:1 (for desktop or mobile) or 4:5 (for mobile only)

Video Aspect Ratios:

Landscape, Full Screen: 16:9

Square: 1:1

Vertical: 4:5

Full Portrait, Vertical: 9:16

Maximum Video File Size: 4GB

Minimum Video Length: 1 second

Maximum Video Length: 241 minutes

Text: (The following specifications do not apply to organic posts.)

Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)

Headline: 27 characters (text over 27 single-byte characters is allowed but may be truncated)

Description: 27 characters (text over 27 single-byte characters is allowed but may be truncated)

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

About: These ads combine 2-10 images or videos into a single ad with multiple frames that users can scroll through. Each frame can direct users to a different website URL.

Recommended Aspect Ratio: 1:1

Number of Carousel Cards: 2-10

Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)

Headline: 32 characters (text over 32 single-byte characters is allowed but may be truncated)

Description: 18 characters (text over 18 single-byte characters is allowed but may be truncated)

Website URL: Required

Carousel Images:

File Format: .JPG or .PNG

Minimum Resolution: 1080 x 1080px

Maximum File Size: 30MB

Carousel Videos:

Recommended File Format: .MP4, .MOV, or .GIF

Other File Formats: Read about them here.

Maximum File Size: 4GB

Video Length: 1 second to 240 minutes

About: These ads are mobile-only and feature a primary image or video with four smaller accompanying images below in a grid-like layout. They make it easier to discover, browse, and purchase products or services and require a link to an Instant Experience. See "Instant Experiences" below for details on creating the required second element of a Collection ad.

Minimum Resolution: 1080 x 1080px

Aspect Ratio: 1:1

Primary Text: 125 characters

Headline: 40 characters

Website URL: Required

Collection Images:

File Format: .JPG or .PNG

Maximum File Size: 30MB

Collection Videos:

File Format: .MP4, .MOV, or .GIF

Maximum File Size: 4MB

About: These ads are a mobile-only, immersive full-screen experience that opens after someone clicks on your ad. Users can view videos and photos, swipe through carousels, and explore images with tagged products.

There are several different templates you can use or you can create your own. Find all of this information here.

About: Facebook offers templates to help you create videos for your ads. These templates use your images to create videos in different styles and formats. You can then customize your video with items like logos, backgrounds, or text overlays.

About: These ads combine an image or video with an Instant Form that pre-populates users’ information, allowing you to gain more targeted leads.

Primary Text: 125 characters

Headline: 40 characters

Description (for images only): 30 characters

Lead Generation Images:

File Format: .JPG or .PNG

Recommended Resolution: 1080 x 1080px

Aspect Ratio: 1:1

Lead Generation Videos:

File Format: .MP4 or .MOV, H.264 encoded

Aspect Ratio: 4:5

Recommended Video Length: Up to 15 seconds

Maximum Video Length: 240 minutes

About: These ads can connect directly with an existing Facebook event on your Page and allow users to mark themselves as “Interested” in an event. The ad will auto-populate with the image from the event page.

About: These ads feature a full-screen, vertical image that appears between organic Facebook Stories. The following specs also apply to organic image Stories.

File Format: .JPG or .PNG

Recommended Resolution: Highest resolution available

Minimum Resolution: 1080 x 1080px

Aspect Ratio: 9:16 to 1.91:1

Aspect Ratio Tolerance: 0.01

Maximum File Size: 30MB

Minimum Width: 500px

Length: Visible for 5 seconds or until user swipes out of the story.

Primary Text Recommendation: 125 characters

Headline: 40 characters

About: These ads feature a full-screen, vertical video that appears between organic Facebook Stories. The following specs also apply to organic video Stories.

File Format: .MP4, .MOV, .GIF, or H.264 encoded

Recommended Resolution: Highest resolution available

Minimum Resolution: 1080 x 1080px

Video Aspect Ratios: 1.91:1 to 9:16

Maximum File Size: 4GB

Minimum Video Width: 500px

Video Length:

Video Duration: 1 second to 2 minutes

Video ads that are 15 seconds or less will play for the full duration of the video or until the user swipes out.

Video ads that are longer than 15 seconds will be split into separate, but sequential 15-second Stories. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap "Keep Watching" to see the remainder of the video.

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

About: These ads feature at least 3 full-screen, vertical images that appear sequentially between organic Facebook Stories. Video is currently not supported for Carousel Ad Stories.

Recommended Resolution: Highest available

Minimum Resolution: 1080 x 1080px

Aspect Ratio: 1.91:1 to 1:1 are supported, but may be masked to 1:1

Maximum Image File Size: 30MB

Cards:

Facebook Stories will display 1 card automatically before giving viewers the option to tap "Expand Story" to see the remaining carousel cards.

By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer.

Minimum Number of Cards: 3 (Up to 10 are allowed, but only 3 will be displayed.)

About: This photo displays within a circular frame at the top of your Profile and represents your Profile across Instagram when you post.

File Format: .JPG, .PNG, .BMP, or non-animated .GIF

Resolution: Displayed at 110 x 110px but stored at 320 x 320px

Maximum File Size: 4GB

About: These ads feature a single photo asset. The following specs also apply to organic photo posts.

File Format: .JPG or .PNG

Aspect Ratio: 16:9 to 9:16

Minimum Resolution: 1080 x 1080px

About: These ads feature a single video asset. The following specs also apply to organic video posts.

File Format: .MP4, .MOV, or .GIF

Recommended Resolution: Highest available

Minimum Resolution: 1080 x 1080px

Recommended Aspect Ratio: 4:5

Supported Aspect Ratios: 1.91:1 to 9:16

Aspect Ratio Tolerance: 0.01

Maximum File Size: 4GB

Minimum Video Width: 500px

Maximum Video Length: 60 minutes

Recommended Frame Rate: 30fps

Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

Maximum Number of Hashtags in Text: 30

About: These ads combine 2-10 images or videos into a single ad with multiple frames that users can scroll through. Each frame can direct users to a different website URL.

Minimum Resolution: 1080 x 1080px

Aspect Ratio: 1:1 (ratios from 1.91:1 to 4:5 are supported but may be masked to 1:1)

Number of Cards: 2-10

Recommended Primary Text: 125 characters (text over 125 single-byte characters is allowed but may be truncated)

Website URL: Required

Carousel Images:

Image File Format: .JPG or .PNG

Maximum Image File Size: 30MB

Carousel Videos:

Recommended Video File Format: .MP4 or .MOV

Maximum Video File Size: 4GB

Video Length: 1 second to 2 minutes

About: These ads feature a full-screen, vertical image that appears between organic Instagram Stories. The following specs also apply to organic image Stories.

File Format: .JPG or .PNG

Recommended Resolution: Highest available

Minimum Resolution: 1080 x 1080px

Aspect Ratio: 9:16 (Image ratios from 16:9 to 4:5 are supported. Dynamic Ads in Stories does not accept the 9:16 ratio and should instead use the 1.91:1 ratio.)

Aspect Ratio Tolerance: 0.01

Maximum File Size: 30MB

Minimum Image Width: 500px

Length: Visible for 5 seconds or until the user swipes out of the story.

Primary Text Recommendation: 125 characters

About: These ads feature a full-screen, vertical video that appears between organic Instagram Stories. The following specs also apply to organic video Stories.

File Format: .MP4, .MOV, .GIF, or H.264 encoded

Recommended Resolution: Highest resolution available

Minimum Resolution: 1080 x 1080px

Aspect Ratio: 9:16 (Image ratios from 16:9 to 4:5 are supported. Dynamic Ads in Stories does not accept the 9:16 ratio and should instead use the 1.91:1 ratio.)

Maximum File Size: 250MB

Minimum Video Width: 500px

Video Length:

Video Duration: 1 second to 60 minutes

Video ads that are 15 seconds or less will play for the full duration of the video or until user swipes out.

Video ads that are longer than 15 seconds will be split into separate, but sequential 15-second Stories. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap "Keep Watching" to see the remainder of the video.

Video Captions: Optional, but recommended

Video Sound: Optional, but recommended

About: These ads feature at least 2 full-screen, vertical images or videos that appear sequentially between organic Instagram Stories.

Recommended Resolution: Highest available

Minimum Resolution: 1080 x 1920px

Aspect Ratio: 1:1 (9:16 and 16:9 to 4:5 are supported)

Number of Frames: 2-10

Carousel Images:

File Format: .JPG or .PNG

Maximum File Size: 30MB

Carousel Videos:

File Format: .MP4, .MOV, or .GIF

Maximum File Size: 4GB

Video Length: 1 second to 15 seconds

Carousel Ad Display:

Instagram Stories will display bewteen 1-5 cards automatically before giving viewers the option to tap "Expand Story" to see the remaining carousel cards.

By default, the number of carousel cards that are automatically displayed is tailored to each individual viewer.

If you'd like a fixed number of frames to show before giving viewers the option to tap "Expand Story," you can do so by selecting Instagram Stories as the exclusive placement when creating your ad in Ads Manager.

About: These are full-screen vertical videos that you can create, edit, and add music to natively on Instagram. Reels can be recorded in a series of clips, as a single video, or using pre-recorded video uploads. Reels ads are currently not available, but Story ads can be served within Reel content provided they are also being served within Stories.

Minimum Resolution: 500 x 888px

Aspect Ratio: 9:16

Maximum File Size: 4GB

Video Length: Any length up to 60 seconds

Primary Text Recommendation: 72 characters

About: Reels provides various editing tools that you can use to create, edit, and add music to natively on Instagram. These creative tools include:

Audio: Search for a song from Instagram's music library or use your own original audio by recording your reel with it.

AR Effects: Select an effect from Instagram's large effect gallery.

Timer and Countdown: Set the timer to record any of your clips hands-free. 

Align: Line up objects from a previous clip before recording your next one.

Speed: Choose to speed up or slow down part of the video or audio you select.

Stickers: Include captions, GIFs, the time, or any others from Instagram's sticker library.

About: This photo displays within a circular frame at the top of your Channel and represents your Channel across YouTube when you comment or post. Updating your profile photo here will also change your account photo across all Google Suite products.

File Format: .PNG, .JPG, .GIF, or .BMP (no animated GIFs)

Resolution: 800 x 800px (renders at 98 x 98px)

About: This photo displays at the top of your Channel. Your banner photo will display differently across devices, so keep in mind the “Safe Area” and “Resolution Display for Devices” details below.

Minimum Resolution: 2048 x 1152px

Resolution Display for Devices:

TV Screens: 2560 x 1440px (Eecommended size for all placements.)

Desktop Computers: 2560 x 423px

Mobile: 1546 x 423px

Tablets: 1855 x 423px

Aspect Ratio: 16:9

Maximum File Size: 6MB

Safe Area: 1235 x 338px (Larger images may get cropped or scaled down on certain views or devices.)

About: YouTube displays videos with different aspect ratios based on the video format and the device you’re viewing on. Given these variations, the video player automatically adapts to the size of each individual video.

Accepted Video Formats Include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, and WebM

Recommended Dimensions:

426 x 240px, resolution 240p

640 x 360px, resolution 360p

854 x 480px, resolution 480p

1280 x 720px, resolution 720p

1920 x 1080px, resolution 1080p

2560 x 1440px, resolution 1440p

3840 x 2160px, resolution 2160p

Aspect Ratio: 16:9 (auto adds pillarboxing if 4:3)

Maximum File Size: 128GB or 12 hours, whichever is less

About: Watermarks appear as a small icon in the bottom right corner of the videos on your Channel. They are clickable and allow viewers to directly subscribe to your Channel when using YouTube on a desktop or laptop computer. If you upload a watermark to your Channel, it will automatically apply to all of your videos.

Minumum Resolution: 150 x 150px

Maximum Image File Size: 1MB

About: Titles are the names of your videos.

Recommendations: When writing your title, keep searchability top of mind. The most searchable terms should come first (i.e. name of the organization, name of the performance, etc.), followed by descriptors (i.e. dates, name of artists, etc.). Ensure that important keywords are included in your YT video title, and that those keywords are early on in your title for visibility.

Recommended Character Limit: Under 70 characters

About: Descriptions are an overview of what your video is about.

Recommendations: When writing your descriptions, keep searchability top of mind. Use keywords users will search for and use them toward the beginning of your description. Only 2-3 lines (about 100 characters) will appear on the search results page, so make them count.

Character Limits:

YouTube Watch: 5,000 characters

YouTube Search: 138 characters

Google Search: 150 to 160 characters

About: Captions make your videos more accessible by allowing users to watch your video and stay engaged without volume. You can add subtitles and closed captions in the Video Manager section of your YouTube account.

3 Ways to Add Captions:

Upload a File: You can upload a closed caption file to your video containing every line of text you want to include and the timestamps for when each line should be displayed.

Type Manually: You can type in every line of text you want to display and set the timestamps for when each line should be displayed.

Auto-sync: You can select closed captions to automatically synchronize to your video using YouTube's technology system. You can also set the timestamps for when each line of text should be displayed.

About: A thumbnail is the preview image that displays in the embedded player and gives users a quick snapshot of your video. You can choose one of YouTube’s auto-generated thumbnail options or upload your own if your account is verified.

Recommendation: 90% of the best-performing videos on YouTube have custom thumbnails so make sure it looks good when viewed in both small and large sizes.

File Format: .JPG, .GIF, or .PNG

Minimum Resolution: 1280 x 720px

Recommended Resolution: Highest available

Aspect Ratio: 16:9

Maximum File Size: 2MB

About: These are pop-up notifications that appear as an overlay during the last 5-20 seconds of your video to encourage users to take another action when your video ends. End screens are visible on all devices and allow you to promote various user actions (see types of elements below).

Types of End Screen Elements:

Video: Feature a video from your channel or any other channel.

Playlist: Feature a playlist from your channel or any other channel.

Subscribe: Encourage users to subscribe to your channel.

Website: Link to your website or any other website. 

Channel: Cross-promote another channel.

Minimum Custom Image Resolution: 300 x 300px

Minimum Video Length: 25 seconds

About: Cards help make your videos more interactive and can feature a video, playlist, channel, or link. A total of 5 cards can be added to one video and will display throughout the video a user views.

Card Display:

Desktop: Right-hand side of the video

Mobile: Below the video

Types of Cards:

Video: Link to another public YouTube video.

Playlist: Link to another public YouTube playlist.

Channel: Link to another channel.

Link: Link directly to your website.

About: These ads are videos that allow users to skip ads after 5 seconds, if they choose. They can appear before, during, or after users view a video.

Appears On: Desktop, mobile devices, TV, and game consoles

Plays In: Video player (option to skip after 5 seconds)

File Format: .MP4

Aspect Ratio: 16:9

Maximum File Size: 128GB or 12 hours, whichever is less

Minimum Video Length: 12 seconds

Maximum Video Length: 6 minutes

Recommended Maximum Video Length: 3 minutes

Frame Rate: 24 to 60fps

About: These ads must be watched before your video can be viewed. They can appear before, during, or after users view a video.

Appears On: Desktop and mobile devices

Plays In: Video player

Aspect Ratio: 16:9

Maximum File Size: 128GB or 12 hours, whichever is less

Video Length: 15 or 20 seconds in length, depending on regional standards

Frame Rate: 24 to 60fps

About: These ads are non-skippable videos of up to 6 seconds that users must watch before a video can be viewed.

Appears On: Desktop, mobile devices, TV, and game consoles

Plays In: Video player

Aspect Ratio: 16:9

Maximum File Size: 128GB or 12 hours, whichever is less

Maximum Video Length: 6 seconds

Frame Rate: 30fps

About: These ads are semi-transparent images and appear as an overlay on the lower 20% of a video.

Appears On: Desktop

Image File Format: .JPG, .PNG, or .GIF

Resolution: 468 x 60px or 728 x 90px

About: These ads are images or videos that users can only view on desktop. They appear to the right of the featured video and above the video suggestions list. For larger players, they may appear below the video player.

Appears On: Desktop

Image File Format: .PNG, .JPG, .GIF, or HTML5 (for Google Ads display)

Resolution: 300 x 250px or 300 x 60px

Maximum Image Size: 150KB

Maximum GIF Length: 30 seconds

Border: Required if your creative has a white background (even partially) to highlight the ad’s clickable area.

About: These ads are cards that help make your videos more interactive and display content that may be relevant to a video, such as products featured in the video. They appear within the top right of the video player and will display during the video a user views.

Appears On: Desktop and mobile devices

Image File Format: .PNG, .JPG, or .GIF (static or animated)

Resolution: Variable

Aspect Ratio: 1:1

Maximum Image Size: 5MB

About: These ads consist of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, in-feed video ads always invite people to click to watch the video. The video then plays on the YouTube watch page or channel homepage. Use in-feed video ads to promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube mobile homepage.

Video URL: Must be uploaded to YouTube

Image: Choose from 4 auto-generated thumbnails

Maximum Headline Text: 100 characters (text longer than 25 characters may be truncated on some devices)

Maximum Description Text: Two lines (35 characters for each line)

About: These ads automatically appear at natural breaks throughout videos that are 8 minutes or longer. While they typically play at these various points during a video, they can also play before or after.

Aspect Ratio: 16:9 (auto adds pillarboxing if 4:3)

Maximum File Size: 128GB or 12 hours, whichever is less

Frame Rate: 30fps

Minimum Video Length: 30 seconds

About: This is your go-to home for managing your Channel—upload videos, manage playlists, add subtitles to videos, view analytics, and more! YouTube Studio also provides editing features and effects for your videos that you’d normally find on third-party editing software.

Video editing effects include:

Adding an audio track or sound effect

Trimming out parts of your video

Applying filters (only available on the mobile editor)

Custom blurring

Blurring faces

Adding chapters to a progress bar

Adding cards

Adding end screens

Mentioning Creators in video titles and descriptions

About: This photo displays within a circular frame at the top of your Profile and represents your Profile across Twitter when you tweet or comment.

File Format: .JPG, .GIF, or .PNG

Resolution: 400 x 400px (displays at 200 x 200px)

Maximum File Size: 2MB

About: This photo only displays at the top of your Profile, above your Profile photo.

File Format: .JPG, .GIF, or .PNG

Resolution: 1500 x 500px

Maximum File Size: 2MB

About: These ads are text-based tweets.

Character Count: 280 characters

Links: Reduce the character count by 23 characters

About: These ads allow you to showcase your product or service with a single photo, either standalone or in combination with app buttons, conversation buttons, or website buttons.

Character Count: 280 characters

Links: Reduce the character count by 23 characters

File Format: .PNG or .JPEG

File Size Limit: 5MB

Image Ads with App Buttons:

Recommended Image Size: 800 x 418px for 1.91:1 aspect ratio and 800 x 800px for 1:1 aspect ratio

Aspect Ratio: 1.91:1 or 1:1

App Title: Truncated at 200 characters (included from app store; not customizable)

Call to Action: Install, Open, Play, Shop, Book, Connect, and Order

Image Ads with Conversation Buttons:

Recommended Image Size: 800 x 418px

Aspect Ratio: 1.91:1

Conversation Card (original Tweet in timeline):

Tweet Copy: 280 characters (same as above)

Hashtag: 21 characters, including the hashtag character

Pre-populated User Tweet (once user clicks on the CTA):

Tweet copy: 256 characters

Headline: 23 characters

Thank You Tweet (after user has Tweeted out the Tweet):

Thank you text: 23 characters

Thank you URL: 23 characters (optional)

Image Ads with Polls:

Recommended Image Size: 800 x 418px for 1.91:1 aspect ratio and 800 x 800px for 1:1 aspect ratio.

Aspect Ratio: 1.91:1 or 1:1 (1:1 will crop to 1.91:1 in mobile timeline)

GIFs are not supported at this time.

Tweet Copy: Polls can include up to 280 characters of Tweet copy that appear above the image.

Poll Options: 2-4 custom poll options. Once you’ve written your copy and added your image, you can add two to four custom poll responses to create your poll.

Poll Copy: 25 characters each. Each poll option can include up to a maximum of 25 characters of text which do not count against the 280 you can include in Tweet copy.

Poll Duration: Select a time between a minimum of 5 minutes and a maximum of 7 days. Poll duration starts when the Tweet is created, not when promoted.

Standalone Image Ads:

Recommended Image Size: 1200 x 1200px for 1:1 aspect ratio and 1200 x 628px for 1.91:1 aspect ratio (larger images will be better optimized for when users click to expand images)

Aspect Ratio: 1.91:1 or 1:1. (the legacy composer supports any aspect ratio between 2:1 and 1:1)

About: These ads feature a single video asset, either standalone or in combination with app buttons, conversation buttons, or website buttons.

File Format: .MP4 or .MOV

Maximum File Size: 1GB

Maximum Video Length: 2 minutes and 20 seconds

Recommended Video Length: 15 seconds

Standalone Video Ads:

Recommended Video Size: 1200 x 1200px for 1:1 aspect ratio and 1920 x 1080px for 16:9 aspect ratio (larger videos will be better optimized for when users click to expand videos)

Aspect Ratio: 16:9 or 1:1 (the legacy composer supports any aspect ratio between 2:1 and 1:1)

Video Ads with Website Buttons:

Recommended Video Size: 800 x 450px for 16:9 aspect ratio and 800 x 800px for 1:1 aspect ratio.

Aspect Ratio: 16:9 or 1:1

Website Title Length: 70 characters. Depending on device and app settings this description may truncate. Up to two lines of text are rendered on the card title; any text beyond that is truncated with an ellipsis. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.

URL: Must begin with http:// or https://

Video Ads with App Buttons:

Recommended Video Size: 800 x 450px for 16:9 aspect ratio and 800 x 800px for 1:1 aspect ratio

Aspect Ratio: 16:9 or 1:1

App Title: Truncated at 200 characters (included from app store; not customizable)

Call to Action: Install, Open, Play, Shop, Book, Connect, and Order

Video Ads with Conversation Buttons:

Recommended Video Size: 800 x 450px

Aspect Ratio: 16:9

Conversation Card (original Tweet in timeline):

Tweet Copy: 280 characters (same as above)

Hashtag: 21 characters, including the hashtag character

Pre-Populated User Tweet (once user clicks on the CTA):

Tweet Copy: 256 characters

Headline: 23 characters

Thank You Tweet (after user has Tweeted out the Tweet):

Thank You Text: 23 characters

Thank You URL (optional): 23 characters

Video Ads with Polls:

Recommended Video Size: 800 x 450px for 16:9 aspect ratio and 800 x 800px for 1:1 aspect ratio

Aspect Ratio: 16:9 or 1:1 (1:1 will crop to 16:9 in mobile timeline)

GIFs are not supported at this time.

Tweet Copy: Polls can include up to 280 characters of Tweet copy that appear above the video.

Poll Options: 2-4 custom poll options. Once you’ve written your copy and added your video, you can add two to four custom poll responses to create your poll.

Poll Copy: 25 characters each (this doesn't count against the 280 you can include in Tweet copy).

Poll Duration: Select a time between a minimum of 5 minutes and a maximum of 7 days

Video Thumbnail:

File Format: .PNG or .JPEG

Recommended Aspect Ratio: Same size of the video

Maximum File Size: 5MB

Tweet copy: 280 characters (each link used reduces character count by 23 characters, electing 257 characters for Twitter copy)

About: These ads feature up to 6 images or videos and link to a website URL. You cannot combine image and videos assets within a single Carousel.

Number of Cards: 2 to 6 image or video cards

Link: One URL or app destination for single-destination Carousels. Up to six unique web destinations for multi-destination Carousels.

Aspect Ratio: 1:1 or 1.91:1 (can't combine aspect ratios in a single Carousel)

Website Title Length: 70 characters

App Title Length: Truncated at 200 characters (included from app store; not customizable)

Recommended Website Title Length: 50 characters

Carousel Images:

File Format: .PNG or .JPG

Resolution: 800 x 418px or 800 x 800px

Aspect Ratio: 1.91:1 or 1:1

Maximum File Size: 3MB (per image)

Carousel Videos:

File Format: .MP4, .MOV, H.264 encoded

Maximum File Size: 30MB

Recommended Video Length: Under 15 seconds

Maximum Video Length: 2 minutes and 20 seconds

Frame Rate: 29.97fps or 30fps

Carousel Video Thumbnails:

File Format: .PNG or .JPG

Aspect Ratio: Same as video

Maximum File Size: 5MB

About: This photo displays within a circular frame at the top of your Profile and represents your Profile across TikTok when you post or comment.

File Format: .JPG, .JPEG, or .PNG

Minimum Resolution: 20 x 20px

Aspect Ratio: 1:1

Maximum File Size: 50KB

About: These ads are full-screen videos that appear in the "For You" feed. If a user watches the video for 5 seconds, a CTA button appears at the bottom left of your video underneath the business name and ad copy. At the end of the video, a transparent overlay appears with the profile image, business name, ad copy, CTA, and an option to replay the ad in the center of the screen.

File Format: .MP4, .MOV, .MPEG, or .AVI

Video Resolution Requirements:

Greater than or equal to 540 x 960px

Greater than or equal to 640 x 640px

Greater than or equal to 960 x 540px

Aspect Ratio: 9:16, 1:1, or 16:9

Maximum File Size: 500MB

Video Length: 5-60 seconds (if you are boosting organic posts or using them in a campaign rather than creating an ad from scratch, the video length is 1 second-3 minutes long)

Recommended Video Length: 9-15 seconds

Minimum Bitrate: 516kbps

Character Limits:

App Name: 1-40 (Latin characters) and 0.5-20 (Asian characters)

Brand Name: 1-40 (Latin characters) and 0.5-20 (Asian characters)

Ad Description: 1-100 (Latin characters) and 1-50 (Asian characters)

Text cannot contain "{}" or "#" characters.

Video Color: The text color and UI icons appear on top of the video asset in white, without a background color. Avoid white/light/transparent colors toward the bottom of the video asset where ad copy appears so that the ad copy remains legible.

About: This tool makes it easier and faster to create video ads with a library of customizable templates to choose from. These templates allow you to upload your own photo assets, text, and logos.

Features:

Choose from 77 customizable templates available in the US (72 vertical templates, 2 horizontal templates, and 3 square templates).

Choose from thousands of free background music tracks without worry of copyright issues.

Recommended Resolution: Highest Available

Aspect Ratio: 9:16, 16:9, or 1:1

About: These tools help to ensure important information in your video doesn’t get covered or cropped by the business name, ad copy, CTA, or UI icons overlayed on the video.

Features:

The Safe Zone size is determined by the dimension (vertical, horizontal or square) and the ad caption length; the longer the caption, the smaller the safe zone will be. Please select the corresponding safe zone files that match your asset.

To better ensure that the creative presentation will meet your expectations, we suggest you use TikTok’s Preview Tool to view the actual effects before launching it. The preview tool lets you see how your ad fits within the safe zones in real-time. You can adjust the ad text, business name, CTA, and additional creative elements to see what will look best!

About: This tool helps manage your ads more efficiently by automatically finding high-performing combinations of your creative assets.

Features:

Automatically create multiple ad combinations with your image and video assets, texts, and call-to-actions.

Automatically optimize ads based on their performance.

Match your target audience and improve traffic quality.

About: This tool makes it easier to create video ads by auto-editing your creative assets for you. It uses AI software to analyze the image and video assets you upload and produces a finalized, edited video.

Features:

Automatically analyze and keep the major elements of videos.

Automatically selects music from TikTok’s audio library and analyzes the tracks and the rhythm of the music to sync with your video.

Automatically add video transition effects to match with the music beat.

Create batches of videos and expand your video library.

Aspect Ratio: 9:16 or 16:9

Maximum Image File Size: 10MB

Maximum Video File Size: 500MB

Maximum Number of Images to Upload: 20

Maximum Number of Videos to Upload: 10

About: This tool helps you create ads by taking a single video asset and automatically adding various visual effects, intro frames, and music. Because it generates a variety of options for your final ad, you’ll be able to choose which version of the ad you’d like to feature in your campaign.

Features:

Create a variation of up to 12 creative videos from one video asset.

Convert all horizontal footage into a vertical video.

About: These ads feature a full-screen, vertical image that appears in between or after Snapchat Stories. You can create an attachment to your image so users can take an action like visiting your website or installing your app. See “Ad Attachments” below for more details on creating this element.

File Format: .JPG or .PNG

Resolution: 1080 x 1920px

Aspect Ratio: 9:16

Maximum File Size: 5MB

Brand Name: Up to 25 characters with spaces

Headline: Up to 34 characters with spaces

About: These ads feature a full-screen, vertical video that appears in between or after Snapchat Stories. You can create an attachment to your video so users can take an action like visiting your website or installing your app. See “Ad Attachments” below for more details on creating this element.

File Format: .MP4 or .MOV, and H.264 encoded

Resolution: 1080 x 1920px

Aspect Ratio: 9:16

Maximum Video File Size: 1GB

Video Length: 3-180 seconds

Brand Name: Up to 25 characters with spaces

Headline: Up to 34 characters with spaces

About: These ads are image overlays that appear for users when they’re applying a filter to their Snap.

Resolution: 1080 x 2340px

Maximum File Size: 300 KB

File Resolution: 72 DPI

File Format: .PNG (with transparent background)

Save by using “Save > Save for Web (Legacy)” and select the “PNG-24” preset from the dropdown menu.

Transparency: At least 50% of the image must be transparent.

Buffer Zone: 310 px of the top or bottom of the canvas

About: These ads feature a series of 1-20 images or videos, placed as a branded tile within Snapchat’s Discover section. You can create an attachment to your Story so users can take an action like visiting your website or installing your app. See “Ad Attachments” below for more details on creating this element.

File Format: .MP4, .MOV, .JPG, or .PNG

Resolution: 1080px x 1920px

Aspect Ratio: 9:16

Length: 3-180 seconds

Brand Name: Up to 25 characters with spaces

Headline: Up to 34 characters with spaces

Discover Section Branded Tile Assets:

Logo:

File Format: .PNG with transparent background

Resolution: 993 x 284px

Image:

File Format: .PNG

Resolution: 360 x 600px

File Size: 2MB

Story Title:

Character Limit: 55 characters with spaces (emojis are allowed)

About: These ads create interactive moments with augmented reality software. You can create an attachment to your lens so users can take an action like visiting your website or installing your app. See “Ad Attachments” below for more details on creating this element.

Format: You can work directly with Snapchat’s expert AR development team to create your own Lenses. Find all of the information to create your Lenses here.

Lenses Branding Guidelines:

Visible logo or brand name is required for Face and World Lenses.

The recommended logo placement is on the top left or top right under the UI elements.

Snapchat adds a "Sponsored" slug to the creative. This appears for 2 seconds and doesn’t show in users’ Snaps.

Lens Web Builder helps to create an AR experience in minutes with hundreds of free objects and animations to choose from. Learn more about Lens Web Builder here.

About: These ads feature four tappable tiles to showcase multiple products and give users a frictionless way to browse and buy.

File Format: .JPG, .PNG, .MP4, or .MOV

Resolution: 1080px x 1920px

Aspect Ratio: 9:16

Length: 3-180 seconds

Brand Name: Up to 25 characters with spaces

Headline: Up to 34 characters with spaces

Thumbnail Image:

File Type: .JPG or .PNG (static image only)

Resolution: 160px x 160px

URL: Required for each thumbnail image (URLs can be used multiple times)

About: These ads are non-skippable, six-second videos that appear within Snapchat’s curated content in Stories.

File Format: .MP4 or .MOV, H.264 encoded

Resolution: 1080px x 1920px

Aspect Ratio: 9:16

Length: 3-180 seconds

About: This ad attachment allows users to swipe up and download your app from the app store. It’s only available for Image, Video, Story, and Lenses ads.

Card Size Safe Zone: 330px from the bottom

Requirements:

App ID and URLs for Google Play and iTunes App Store

App Icon:

File Format: .PNG

Minimum Resolution: 200 x 200px

Maximum Resolution: 2000 x 2000px

About: This ad attachment allows users to swipe up and view a web page that is instantly loaded. It’s only available for Image, Video, Story, and Lenses ads.

Requirements:

Destination URL (must work in mobile Safari and Chrome)

Vertical-oriented experience (Web View does not rotate into landscape mode)

About: This ad attachment allows users to swipe up to view a video. Long Form videos allow you to combine a bite-sized teaser with a long-form narrative in one simple, swipeable package. It’s only available for Image, Video, Story, and Lenses ads.

File Format: .MP4 or .MOV, H.264 encoded

Maximum File Size: 1GB

Minimum Width: 1080px

Minimum Length: 15 seconds (no maximum)

Video Type: Live and/or Motion Graphic video

About: This ad attachment helps you re-engage with existing users and reach new ones. When a user who already has your app swipes up on your ad, they are directed to a specific location in your app via a deep link or a universal deep link. If you reach a user who does not have your app, they are directed to download your app from the app store.

Card Size Safe Zone: 330px from the bottom

Requirements:

App ID and URLs for Google Play and iTunes App Store

App Icon:

File Format: .PNG

Minimum Resolution: 200 x 200px

Maximum Resolution: 2000 x 2000px

Deep Link URL (yourapp://yourlink) or Universal Deep Link (https://yourlink)

App Name