SOCIAL MEDIA AD DIMENSIONS

File Format: .JPG or .PNG

Displays At: 170x170px on desktop

Displays At: 128x128px on smartphones

Displays At: 36x36px on most feature phones

File Format: .JPG or .PNG

Displays At: 820 x 312px on desktop

Displays At: 640 x 360px on smartphones

Minimum Size: 400 x 150px

Loads Fastest As: sRGB .JPG file, 851 x 315px, and less than 100 kilobytes

File Format: .JPG or .PNG

Image Ratio: 9:16 or 16:9

Resolution: Highest available

Text: 125 characters

File Format: .JPG or .PNG

Images Cropped To: 1.91:1

Recommended Resolution: At least 1,200 x 628px

Headline: 25 characters

Link Description: 30 characters

File Format: .MP4 or .MOV

Video: 9:16 to 16:9

Video Aspect Ratios:

Landscape, full screen: 16:9

Portrait, full screen: 9:16

Square: 1:1

Slightly-taller-than-square: 4:5

Vertical: 2:3

Recommended Resolution: Highest available

Maximum Video File Size: 4GB

Video Length Minimum: 1 second

Video Length Maximum: 240 minutes

Video Captions: Optional but recommended

Video Sound: Optional but recommended

Text: 125 characters

Vertical videos (with aspect ratio taller than 2:3) may be masked to 2:3.

Cards: 2-10

Text: 125 characters

Link Headline: 40 characters

Link Description: 20 characters

Recommended Ratio: 1:1

Carousel Images:

File type: .JPG or .PNG

Resolution: at least 1080 x 1080px

Max File Size: 30MB

Carousel Videos:

Recommended File Format: .MP4 or .MOV

Other File Formats: Read about them here.

Video Length: Up to 240 minutes

Max File size: 4GB

Video File Format: .MP4 or .MOV

Video Ratio: 9:16 to 16:9

Recommended Resolution: Highest resolution available that meets file size and ratio limits.

Images: At least 1280 x 720px

Images: Should have a consistent aspect ratio (16:9, 1:1 or 2:3)

Number of Images Uploaded: 3 - 10 images

Slide Length: No longer than 15 seconds

Music File Format: .WAV, .MP3, .M4A, .FLAC, and .OGG

About: These ads, formally known as Canvas, are mobile-optimized and designed to showcase an immersive experience.

Format: There are several different templates you can use or you can create your own. Find all of this information here.

Image or Video Ratio: 1.91:1

Recommended Image Size: 1200 x 628px

Headline: 25 Characters

Text: 125 Characters

Link Description: 30 Characters

Create forms in-platform that pre-populate with users’ information

Can be integrated with some CRMs to immediately import collected contact information, or contact information can be exported and uploaded manually through Facebook’s Publishing Tools

Image or video ratio: 1.91:1

Connects directly with an existing Facebook event on your Page

Allows users to mark themselves as “Interested” in an event on the ad itself

File Format: .JPG or .PNG

File Limit: 30MB

Profile Image: 110 x 110px

Image Thumbnail on Profile: 161 x 161px

Square: 1080 x 1080px (aspect ratio: 1:1)

Landscape: 1200 x 628px (aspect ratio: 1.9:1)

Vertical: 600 x 750px (aspect ratio: 4:5)

Recommended Video Format .MP4 and .MOV

Max Video Size for all Formats: 4GB

Max Video Length for all Formats: 120 seconds

Max Video Frames: 30fps

Landscape Minimum: 600 x 315px, aspect ratio 1.9:1

Square Minimum: 600 x 600px, aspect ratio 1:1

Vertical Minimum: 600 x 750px, aspect ratio 4:5

All Captions: 2,200 character limit (125 recommended)

Maximum Number of Hashtags in Text: 30

Maximum Number of Cards in the Carousel Ads: 10

Minimum Image Width in Pixels: 500

Lower Minimum Width in Pixels: 500

Minimum Image Ratio : 4:5

Maximum Image Ratio : 1.91:1

Video File Size: 4GB Max

Video Captions: Optional

Video Length: 120 seconds

Text: Two rows of text will display

Minimum Video Width in Pixels: 500

Aspect Ratio Tolerance: 1%

Minimum Video Ratio: 4:5

Maximum Video Ratio: 1.91:1

Maximum Video Duration in Seconds: 60

Maximum Text Length: 2200 characters

Maximum Number of Hashtags in Text: 30

Maximum Number of Cards in the Carousel Ads: 10

Video thumbnail images that have more than 20% text may experience reduced delivery.

Minimum Number of Cards: 2

Maximum Number of Cards: 10

Image File Format: .JPG or .PNG

Recommended Video File Type: .MP4 or .MOV

Video Maximum File Size: 4GB

Video Length: Up to 60 seconds

Image Maximum File Size: 30MB

Recommended Resolution: At least 1080 x 1080px

Carousel Ratio: 1:1

Text: Two rows of text will display.

Link: Each image has its own link so you can highlight several different events or
products

Resolution: 1080 x 1920px (minimum 600 x 1067px)

Maximum 4GB

Image Ratios: 9:16 and 16:9 to 4:5

Minimum Image Width: 500px

Aspect Ratio Tolerance: 1%

Maximum Image Ratio: 9:16

Maximum Video Duration: 60 seconds

Maximum Video Duration for Carousel Videos: 15 seconds

Maximum Length: 15 seconds

Video Ratios: 9:16 and 16:9 to 4:5

Video File Size: 4GB Max

Video Length: 1 to 15 seconds, or until the user dismisses the ad

Video Captions: must be part of the video file

Minimum Video Width in Pixels: 500

Lower Minimum Width in Pixels: 500

Maximum Video Ratio: 9:16

Leave 250 pixels of the top and bottom of the video free to avoid covering calls-to-action and profile pictures

Specs: Full-screen, vertical ads that appear between Instagram user stories.

Length: Visible for 5 seconds or until user swipes out of the story

Minimum Number of Cards: 2

Maximum Number of Cards: 3

Ratio: 9:16

Recommended Resolution: 1080 x 1920px

Maximum Video Duration in Seconds for Carousel Videos: 15 seconds

Want a fun way to interact with your patrons? Add the polling sticker to your Stories ads.

Maximum Question Length: 87 characters

Maximum Poll Option Length: 16 characters

Ads: Currently not available

Video Length: between 15 seconds and 10 minutes

Verified/larger accounts can upload videos up to 60 minutes long

File Format: MP4

Aspect Ratio: 9:16

Minimum Resolution: 720px

Maximum File Size: 650MB (10 minutes) or 3.6GB (60 minutes)

Cover Photo Recommended Size: 420 x 654px (1:1.55 ratio)

About: Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.

Appear On: Desktop, mobile devices, TV, and game consoles

Length: No limit, recommended less than 3 minutes

About: These non-skippable video ads must be watched before your video can be viewed. They can appear before, during, or after the main video

Appear On: Desktop and mobile devices

Length: 15 or 20 seconds in length, depending on regional standards.

About: Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.

Appear On: Desktop and mobile devices

Length: Up to 6 seconds

About: Semi-transparent overlay ads that appear on the lower 20% portion of your video.

Appear On: desktop

Ad Sizes: 468x60 or 728x90 image ads or text

About: These ads appear to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.

Appear On: Desktop

Ad Sizes: 300x250 or 300x60

About: Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.

Appear On: Desktop and mobile devices

Recommended Dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).

Aspect Ratio: 16:9 (auto adds pillarboxing if 4:3).

Max File Size: 128GB or 12 hours, whichever is less

Accepted Video Formats Include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, .WebM, .DNxHR, .ProRes, .CineForm, and .HEVC (h265)

Mid-roll Video Length Minimum: 30 seconds

Bumper Video Length Maximum: 6 seconds

Non-Skippable Video Ad Length: Between 15 and 20 seconds

Channel Cover Images: 2560 x 1440px | maximum 6MB

Channel Icon: 800 x 800px

Keep in mind that people use YouTube on many different types of devices, and your channel cover image will vary in appearance across each one.

Images at 2560 x 1440 will be optimized for TV screens, while desktop computers will display them at 2560 x 423.

Mobile devices will display YouTube cover art at 1546 x 423, while tablets will display them at 1855 x 423.

YouTube Studio provides editing features provide effects that you'd normally find on third-party video editing software, but can now take advantage of natively through YouTube, including:

Auto-fix lighting and color

Stabilize shaky camera motions

Apply slow motion

Apply time lapse

Trim out parts of your video

Rotate the view

Apply filters

Custom blurring

Blur faces

About: Preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel. They are added to the last 5 to 20 seconds of a video.

Custom Images: Must be at least 300 x 300px width

Examples: Cards directing to your channel, donation cards, fan funding, link cards which direct to your site, cards directing to similar videos, poll cards, and more.

Most general/searchable terms should come first (i.e. name of the organization, name of the performance, etc.), followed by descriptors which are less searchable (i.e. dates, name of artists, etc.).

Limit titles to 60 characters to help keep it from getting cut off in results pages (max is 100).

Use keywords users will search for.

Cross-link to your website.

The official character limit for YouTube video descriptions is 5,000 characters, but...

Only 157 characters will appear in search results page, so make them count.

Captioning videos allows users to watch your video and stay engaged without volume.

You can add subtitles and closed captions in the Video Manager section of your YouTube account.

You can create subtitles or closed captions from scratch or you can upload a subtitle and closed caption. You can also use YouTube’s speech recognition technology to automatically create captions for your videos. If automatic captions are available, they'll automatically be published on the video.

Each Tweet: 280 characters

A link reduces character count by 24 characters

Title Under Video: 70 characters

Description Under Video: 200 characters

File Format: MP4 or MOV

File Size: 1GB

Max Time: 2 minutes and 20 seconds

Video Thumbnail: .PNG or .JPEG

Recommended aspect ratio: 16:9 or 1:1

Minimum size: 640 x 360px

Max size: 5MB

Image Width/Height: minimum 600 x 335px

Aspect Ratio:

Mobile: 16:9 (mobile)

Desktop: Any aspect between 2:1 and 1:1 is acceptable

Desktop Minimum Width: 600px, although larger images will be better optimized when users click to expand images.

Desktop Minimum Height: Any height is acceptable, although if the height exceeds the width, it will crop to 1:1 (see aspect ratio details).

Mobile Specs: 600 x 445px; 16:9 ratio recommended

File Size: Max 15MB on twitter.com, 3MB on ads.twitter.com

File Format: .PNG, .JPEG, or .GIF

Website Title Length: 70 characters (recommended 50 characters)

Image Size: 800 x 418 pixels (1.91:1) OR 800 x 800 pixels (1:1)

Max Image File Size: 3MB

File Format: .PNG & .JPEG

Ratio: 9:16

Free to create and anyone can submit one

Cost involved to create in the Snapchat app. You can set a filter schedule, as well as a geofence for that location (i.e. your theatre or concert hall).

Price: Calculated based on how long it will last, how big it is, and how in-demand that location is at the moment

Minimum Image Size: 1080 x 1920px

Aspect Ratio: 9:16

Acceptable Creatives:

Live, motion, graphic, or stop motion video

Cinemagraph

Slideshow

GIF

Still image

Length: 3-10 seconds

File Format

Video (.MP4 or .MOV, and h.264 encoded)

Image (.JPG or .PNG)

File size

Video: 32MB or less

Image: 5MB or less

Snap Ads App Install expand on standard Snap Ads (Top Snap) with the capability to swipe up to directly access the app store.

App Install ads must also include App ID and URLs for Google Play and iTunes App Store, as well as a minimum 200 x 200px App Icon (png)

Card size: 168 x 710px

About: Expand on standard Snap Ads with the capability to swipe up to view a web page that is instantly loaded.

Musts: Provide destination URL, work in mobile Safari and mobile Chrome, be a vertically-oriented experience (as the Web View does not rotate into landscape mode).

About: From full-length trailers and short films to how-tos and behind-the-scenes footage, Snap Ads Long Form Video allows you to combine a bite-sized teaser with a long-form narrative in one simple swipeable package. Long Form Videos expand on standard Snap Ads with the capability to swipe up to view a video up to 1GB in size.

File Format: .MP4 or .MOV, H.264 encoded

Ad Requirements

Minimum length: 15 sec (no max)

Live and/or Motion Graphic video

Maximum size: 1GB

About: When a user who already has your app swipes up on your ad, they are directed to the location in your app defined by your deep link. If you reach a user who does not have your app, they are directed to the app store to install.

Ad Requirements

APP ID and URLs for both Google Play and iTunes App Stores

512 x 512px App Icon (.JPEG or .PNG)

Deep Link URL (yourapp://yourlink) or Universal Deep Link (https://yourlink)

App Name

Size: 1080 x 2340px

File Size: 300KB or less

File Format: .PNG with transparent background

Save by using “Save > Save for Web (Legacy)” and select the “PNG-24” preset from the dropdown menu

Text Limit: No more than two lines of non-stylized text

Duration: 1 hour to 180 days

Geofence should be between 20,000 and 5 million square feet

Be sure to have a 210px buffer at the top and bottom canvas to accommodate for smaller phones