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File Format: .JPG or .PNG
Displays At: 170x170px on desktop
Displays At: 128x128px on smartphones
Displays At: 36x36px on most feature phones
Pro Tip: File Format
Using a .PNG file may have better results for profile pictures and cover photos with your logo or text.
File Format: .JPG or .PNG
Displays At: 820 x 312px on desktop
Displays At: 640 x 360px on smartphones
Minimum Size: 400 x 150px
Loads Fastest As: sRGB .JPG file, 851 x 315px, and less than 100 kilobytes
Pro Tip: File Format
Using a .PNG file may have better results for profile pictures and cover photos with your logo or text.
File Format: .JPG or .PNG
Image Ratio: 1.91:1 to 4:5
Resolution: Highest available
Text: 125 characters
File Format: .JPG or .PNG
Images Cropped To: 1.91:1
Recommended Resolution: At least 1,200 x 628px
Headline: 25 characters
Link Description: 30 characters
File Format: .MP4 or .MOV
Video: 9:16 to 16:9
Video Aspect Ratios:
Landscape, full screen: 16:9
Portrait, full screen: 9:16 (Mobile renders the aspect ratio to 2:3.)
Square: 1:1
Vertical: 4:5
Recommended Resolution: Highest available
Maximum Video File Size: 4GB
Video Length Minimum: 1 second
Video Length Maximum: 240 minutes
Video Captions: Optional but recommended
Video Sound: Optional but recommended
Text: 125 characters
Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5.
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Cards: 2-10
Text: 125 characters
Link Headline: 25 characters
Link Description: 20 characters
Recommended Ratio: 1:1
Carousel Images:
File Format: .JPG or .PNG
Resolution: at least 1080 x 1080px
Maximum File Size: 30MB
Carousel Videos:
Recommended File Format: .MP4 or .MOV
Other File Formats: Read about them here.
Video Length: Up to 240 minutes
Maximum File Size: 4GB
Video File Format: .MP4 or .MOV
Video Ratio: 16:9, 1:1 or 4:5
Recommended Resolution: Highest resolution available that meets file size and ratio limits.
Images: At least 1280 x 720px
Images: Should have a consistent aspect ratio (16:9, 1:1 or 4:5)
Number of Images Uploaded: 3 - 10 images
Slide Length: No longer than 15 seconds
Music File Format: .WAV, .MP3, .M4A, .FLAC, and .OGG
Discover how the Rubin Museum of Art showcased thematic offerings through a variety of creative Facebook ad formats to promote their diverse programming. Read on.
About: These ads, formally known as Canvas, are mobile-optimized and designed to showcase an immersive experience.
Format: There are several different templates you can use or you can create your own. Find all of this information here.
A world where arts organizations could sync their artistic calendars to match the world around them is a bit of a pipe dream. Fortunately for the Seattle Symphony, it happened naturally using Instant Experiences ads. Learn more.
Image Ratio: 1:1
Video Ratio: 4:5
Recommended Image Size: 1080 x 1080px
Headline: 25 Characters
Text: 125 Characters
Link Description: 30 Characters
Create forms in-platform that pre-populate with users’ information
Can be integrated with some CRMs to immediately import collected contact information, or contact information can be exported and uploaded manually through Facebook’s Publishing Tools
Do visions of group sales dance in your head? Discover how
Image or Video Ratio: 9:16 to 16:9
Connects directly with an existing Facebook event on your Page
Allows users to mark themselves as “Interested” in an event on the ad itself
File Format: .JPG or .PNG
File Limit: 30MB
Profile Image: 110 x 110px
Image Thumbnail on Profile: 161 x 161px
Square: 1080 x 1080px (aspect ratio: 1:1)
Landscape: 1200 x 628px (aspect ratio: 1.9:1)
Vertical: 600 x 750px (aspect ratio: 4:5)
Recommended Dimension: 1080 x 1350px
Recommended Video
Maximum Video Size: 4GB
Maximum Video Length: 120 seconds
Maximum Video Frames: 30fps
Landscape Minimum: 600 x 315px, aspect ratio 1.9:1
Square Minimum: 600 x 600px, aspect ratio 1:1
Vertical Minimum: 600 x 750px, aspect ratio 4:5
All Captions: 2,200 character limit (125 recommended)
Maximum Number of Hashtags in Text: 30 (5-10 recommended)
Maximum Number of Cards in the Carousel Ads: 10
Minimum Image Width: 500px
Lower Minimum Width: 500px
Minimum Image Ratio: 4:5
Maximum Image Ratio: 1.91:1
It’s important to frontload your caption with the event name, dates, and call-to-action. This way, users won’t have to click “see more” to get all of the details.
Strike a balance between using hashtags that are neither too broad, nor too specific. Try to utilize hashtags that already have a following (i.e. #throwbackthursday), but aren’t so broad that your content will get lost in a sea of content (#summer)
Video File Size: 4GB Max
Video Captions: Optional
Video Length: 120 seconds
Text: Two rows of text will display
Minimum Video Width in Pixels: 500
Aspect Ratio Tolerance: 0.01
Minimum Video Ratio: 4:5
Maximum Video Ratio: 1.91:1
Maximum Text Length: 2200 characters
Maximum Number of Hashtags in Text: 30
Maximum Number of Cards in the Carousel Ads: 10
Video thumbnail images that have more than 20% text may experience reduced delivery.
Minimum Number of Cards: 2
Maximum Number of Cards: 10
Image File Format: .JPG or .PNG
Recommended Video File Format: .MP4 or .MOV
Video Maximum File Size: 4GB
Video Length: Up to 60 seconds
Image Maximum File Size: 30MB
Recommended Resolution: At least 1080 x 1080px
Carousel Ratio: 1:1
Text: Two rows of text will display
Link: Each image has its own link so you can highlight several different events or
products
Resolution: 1080 x 1920px (minimum 600 x 1067px)
Image Maximum File Size: 4GB
Image Ratios: 9:16 and 16:9 to 4:5
Minimum Image Width: 500px
Aspect Ratio Tolerance: 0.01
Maximum Image Ratio: 9:16
Video Maximum File Size: 30MB
Maximum Video Duration: 120 seconds
Maximum Video Duration for Carousel Videos: 15 seconds
Maximum Length: 15 seconds
Video Ratios: 9:16 and 16:9 to 4:5
Video File Size: 30MB Max
Video Length: 1 to 15 seconds, or until the user dismisses the ad
Video Captions: must be part of the video file
Minimum Video Width: 500px
Lower Minimum Width: 500px
Maximum Video Ratio: 9:16
Leave 250 pixels of the top and bottom of the video free to avoid covering calls-to-action and profile pictures.
Specs: Full-screen, vertical ads that appear between Instagram user stories
Length: Visible for 5 seconds or until user swipes out of the story
Minimum Number of Cards: 2
Maximum Number of Cards: 3
Ratio: 9:16
Recommended Resolution: 1080 x 1920px
Maximum Video Duration for Carousel Videos: 15 seconds
About: Interactivity adds a whole new dimension to the world of Stories ads on Instagram that help bring people closer to brands.
Want a fun way to interact with your patrons? Add the polling sticker to your Stories ads.
Maximum Question Length: 100 characters
Maximum Poll Option Length: 24 characters
Ads: Currently not available
Minimum Video Length: 1 minute
Maximum Video Length:
Mobile Upload: 15 minutes
Desktop Upload: 60 minutes
File Format: .MP4
Aspect Ratio: 9:16 or 16:9
Minimum Resolution: 720px
Maximum File Size: 650MB (10 minutes) or 3.6GB (60 minutes)
Cover Photo Recommended Size: 420 x 654px (1:1.55 ratio)
About: Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.
Appear On: Desktop, mobile devices, TV, and game consoles
Length: No limit, recommended less than 3 minutes (Very short videos, around 30 seconds, may be less likely to serve to better optimize overall viewer engagement and revenue.)
About: These non-skippable video ads must be watched before your video can be viewed. They can appear before, during, or after the main video.
Appear On: Desktop and mobile devices
Length: 15 or 20 seconds in length, depending on regional standards.
About: Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed.
Appear On: Desktop and mobile devices
Length: Up to 6 seconds
About: Semi-transparent overlay ads that appear on the lower 20% portion of your video.
Appear On: Desktop
Ad Sizes: 468x60 or 728x90 image ads or text
About: These ads appear to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.
Appear On: Desktop
Ad Sizes: 300x250 or 300x60
About: Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top right corner of the video to browse the cards.
Appear On: Desktop and mobile devices
Users are already going to this platform to view a video and they have an expectation of what they want to see. If you can, try to be sure sure your ads are as engaging and storytelling as the video people are expecting to watch.
Recommended Dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
Aspect Ratio: 16:9 (auto adds pillarboxing if 4:3)
Maximum File Size: 128GB or 12 hours, whichever is less
Accepted Video Formats Include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, .WebM, .DNxHR, .ProRes, .CineForm, and .HEVC (h265)
TrueView, Non-Skippable, Mid-roll and Bumper Ad Specs:
Resolution: 640 x 360px (19:9 aspect ratio) or 480 x 360 (4:3 aspect ratio)
Frame Rate: 30FPS
Maximum File Size: 1GB
Mid-roll Video Length Minimum: 30 seconds
Bumper Video Length Maximum: 6 seconds
Non-Skippable Video Ad Length: Between 15 and 20 seconds (depending on regional standards)
Overlay Ad Specs:
Dimensions: 480 x 70px
Ad Image File Format: .PNG, .JPG, .GIF (static or animated)
Maximum Ad Image Size: 150KB
Display Ad Specs:
.GIFs must be 30 seconds or less
If your creative has a black or white background (even partially), you must have a visible border highlighting the ad’s clickable area.
Dimensions: 300 x 250px
Ad Image File Format: .PNG, .JPG, .GIF
Maximum Ad Image Size: 150KB
Sponsored Cards Specs:
Ad Image File Format: .PNG, .JPG, .GIF (static or animated)
Maximum Ad Image Size: 2MB
Dimensions: Variable (1:1 aspect ratio)
Channel Cover Image: 2560 x 1440px
Maximum Cover Image Size: 6MB
Channel Icon: 800 x 800px
Keep in mind that people use YouTube on many different types of devices, and your channel cover image will vary in appearance across each one.
Images at 2560 x 1440 will be optimized for TV screens, while desktop computers will display them at 2560 x 423.
Mobile devices will display YouTube cover art at 1546 x 423, while tablets will display them at 1855 x 423.
The "safe area" is scaled down to the width of the mobile screen, which varies by device.
YouTube Studio provides editing features provide effects that you'd normally find on third-party video editing software, but can now take advantage of natively through YouTube, including:
Apply slow motion
Audio swap
Trim out parts of your video
Custom blurring
Blur faces
Video snapshot cards
End screens
YouTube has a whole library of high-quality audio tracks and sound effects that you can download royalty-free and add on to your videos.
About: Preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel. They are added to the last 5 to 20 seconds of a video.
Custom Images: Must be at least 300 x 300px width
Examples: Cards directing to your channel, donation cards, fan funding, link cards which direct to your site, cards directing to similar videos, poll cards, and more.
Most general/searchable terms should come first (i.e. name of the organization, name of the performance, etc.), followed by descriptors which are less searchable (i.e. dates, name of artists, etc.).
Limit titles to 70 characters to help keep it from getting cut off in results pages (max is 100).
Use keywords users will search for.
Cross-link to your website.
The official character limit for YouTube video descriptions is 5,000 characters, but...
Only 150-160 characters will appear in search results page, so make them count.
Captioning videos allows users to watch your video and stay engaged without volume.
You can add subtitles and closed captions in the Video Manager section of your YouTube account.
You can create subtitles or closed captions from scratch or you can upload a subtitle and closed caption. You can also use YouTube’s speech recognition technology to automatically create captions for your videos. If automatic captions are available, they'll automatically be published on the video.
Dimension: 400 x 400px (Displays at 200 x 200px)
Square Image Recommended Size: 400 x 400px
Maximum File Size: 2MB
Image File Format: .JPG, .GIF, or .PNG
Dimension: 1500 x 500px
Maximum File Size: 5MB
Image File Format: .JPG, .GIF, .PNG
Each Tweet: 280 characters
A link reduces character count by 23 characters
Title Under Video: 70 characters
Description Under Video: 200 characters
File Format: .MP4 or .MOV
File Size: 1GB
Maximum Length: 2 minutes and 20 seconds
Video Thumbnail: .PNG or .JPEG
Recommended Aspect Ratio: 16:9 or 1:1 (Any height is acceptable, but if the height exceeds the width, the video will be cropped to 1:1 in the feed.)
Minimum Size: 640 x 360px
Maximum File Size: 5MB
You can tweet up to 4 images at one time.
Dimension: Minimum 600 x 335px
Aspect Ratio:
Mobile: 16:9
Desktop: Any aspect between 2:1 and 1:1 is acceptable
Desktop Minimum Width: 600px, although larger images will be better optimized when users click to expand images.
Desktop Minimum Height: Any height is acceptable, although if the height exceeds the width, it will crop to 1:1 (see aspect ratio details).
Mobile Specs: 600 x 445px; 16:9 ratio recommended
File Sizes:
5MB for photos
5MB for animated .GIFs
15MB on twitter.com (desktop)
3MB on ads.twitter.com
File Format: .PNG, .JPEG, or .GIF
Website Title Length: 70 characters (recommended 50 characters)
Image Size: 800 x 418px (1.91:1) OR 800 x 800px (1:1)
Maximum Image File Size: 3MB
File Format: .PNG & .JPEG
Ratio: 9:16
Free to create and anyone can submit one
Cost involved to create in the Snapchat app. You can set a filter schedule, as well as a geofence for that location (i.e. your theatre or concert hall).
Price: Calculated based on how long it will last, how big it is, and how in-demand that location is at the moment.
Minimum Image Size: 1080 x 1920px
Aspect Ratio: 9:16
File Format: .MP4, .MOV, H.264 encoded
Acceptable Creatives:
Live, motion, graphic, or stop motion video
Cinemagraph
Slideshow
GIF
Still image
Length: 3-180 seconds
File Format:
Video: .MP4 or .MOV, and H.264 encoded
Image: .JPG or .PNG
File size:
Video: 1GB or less
Image: 5MB or less
Snap Ads App Install expand on standard Snap Ads (Top Snap) with the capability to swipe up to directly access the app store.
App Install ads must also include App ID and URLs for Google Play and iTunes App Store, as well as a minimum 200 x 200px App Icon (png).
Card Size Safe Zone: 330px from the bottom
About: Expand on standard Snap Ads with the capability to swipe up to view a web page that is instantly loaded.
Musts: Provide destination URL, work in mobile Safari and mobile Chrome, be a vertically-oriented experience (as the Web View does not rotate into landscape mode).
About: From full-length trailers and short films to how-tos and behind-the-scenes footage, Snap Ads Long Form Video allows you to combine a bite-sized teaser with a long-form narrative in one simple swipeable package. Long Form Videos expand on standard Snap Ads with the capability to swipe up to view a video up to 1GB in size.
File Format: .MP4 or .MOV, H.264 encoded
Ad Requirements:
Minimum Length: 15 sec (no maximum)
Live and/or Motion Graphic video
Maximum File Size: 1GB
About: When a user who already has your app swipes up on your ad, they are directed to the location in your app defined by your deep link. If you reach a user who does not have your app, they are directed to the app store to install.
Ad Requirements:
APP ID and URLs for both Google Play and iTunes App Stores
512 x 512px App Icon (.JPEG or .PNG)
Deep Link URL (yourapp://yourlink) or Universal Deep Link (https://yourlink)
App Name
Dimension: 1080 x 2340px
File Size: 300KB or less
File Format: .PNG with transparent background
Save by using “Save > Save for Web (Legacy)” and select the “PNG-24” preset from the dropdown menu
Text Limit: No more than two lines of non-stylized text
Duration: 1 hour to 30 days
Geofence should be between 20,000 and 5 million square feet
Be sure to have a 310px buffer at the top and bottom canvas to accommodate for smaller phones