Technology Advances That Move The Marketing Needle

October 18, 2023

In the dynamic realm of arts marketing, staying ahead of the curve is paramount to driving success. However, the overwhelming speed of technology advancements can feel challenging to manage and nearly impossible to implement.

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The New Privacy Landscape: September 2023 Update

September 21, 2023

“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023, and since she put digital pen to paper, the privacy landscape has evolved at lightning speed.

Every single privacy change will impact arts marketers’ work. Hard stop. The old ways of collecting and using data are fading, and new processes will emerge. If you want your marketing strategies to be effective and legally compliant, you’ll need to update your data practices and remain flexible as things continue to change.

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Ask CI: How Do I Drive Subscription Renewals with Season Announcements?

August 15, 2023

For every arts marketer, season announcement time brings with it excitement and anticipation, but also apprehension as one considers the responsibility of filling all of those new empty seats. 

With season announcements come subscription on-sales (or memberships or packages or whatever type of similar program your organization offers!), and given that subscriptions are in decline, renewal season requires all that much more strategy when your plate is already full.

In fact, as you’re reading this, you very well may be doing a great theater mask impression: 🎭. But fear not! With CI’s tips, you’ll be all smiles and strategy by the time you’re done reading.

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2023 Digital Priorities: First-Party Data Strategy

January 11, 2023

The digital landscape evolves at a rapid pace—so what should you focus on in 2023? 

Over the next few weeks, we’ll dive into seven major areas that you should actually prioritize, starting with one of the most important keys to digital marketing success: a first-party data strategy. 

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Hot Tips for Holiday Campaigns

November 17, 2022

As the weather gets colder and windows get frosty, arts organizations are gearing up for their annual holiday shows. But in the flurry of the season, it’s hard to keep up with the competition. 

Your organization is competing with streaming services, ticket brokers, and dozens of other holiday events in your city. Plus, people are inundated with shopping ads that clutter the digital landscape. Revenue from holiday shows or end-of-year fundraising campaigns are crucial for many organizations, which means it’s time to level up your digital advertising game.

So, how do you cut through the noise, so you don't get iced out this winter? Read on to find out!

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A Gift for Your Subscribers: Special Opt-Outs

May 3, 2022

At CI, we often talk about the importance of creating timely, relevant, and authentic content. It’s created at the intersection of what’s going on at your organization and what is going on in your audience's lives. This is a huge reason we create the Social Content Calendar for Arts Marketers as a resource.

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Backed by Audience Data: Four Marketing Investments Worth Your Time

March 30, 2022

Warm weather is just around the corner, which means it’s time for spring cleaning! Now’s the moment to tidy up your CRM, spruce up your emails, and say goodbye to the marketing efforts that haven’t been “sparking joy.” With limited resources at your disposal, though, which projects should you tackle first?

Earlier this month, we released the 2021 Performing Arts Ticket Buyer Usage Study, based on survey responses from over 17,000 ticket buyers at 48 performing arts organizations. Be sure to read the full report when you’ve got the time—and check out the Key Findings Summary for a quick overview—but here, we’ve distilled the findings down to identify the top four investments worth prioritizing, based on ticket buyer behavior today. With this to-do list in hand, you’re on your way to a squeaky-clean digital foundation!

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Your Digital Strategy Priorities for 2022 and Beyond

March 9, 2022

The past two years have brought turmoil to us as individuals, digital marketers, and arts supporters. Our industry has faced an incredible amount of uncertainty and financial strain, while the happenings of the world around us have taken an emotional toll on our hearts. And yet, we’ve stuck to it. We’ve persevered. Why? Because we know the power of our industry. We know that the arts have the ability to change the way people see the world and their place in it, and that is undeniably worth it.

The arts help us heal from our history, even beyond the past two years. The arts help us remember the importance of connection and regain inspiration amidst the turmoil. The arts make this world a better place. So, we push—the world needs us to.

As we rebuild and reimagine the possibilities of our extraordinary sector, abundance is ripe to think big and beyond what we’ve been able to before, to disrupt the status quo, and to see new potential in our digital strategies.

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Apple’s Mail Privacy Protection: What You Need to Know

November 10, 2021

In 2021, Apple and its CEO Tim Cook have spent a lot of time and energy espousing their dedication to protecting their users’ privacy and giving people more control over the data tracked about them by third parties. Other companies (*ahem* Facebook) attempted to make Apple’s push seem more about hurting other tech companies rather than about protecting users’ privacy. I think both are right.

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Email Design Best Practices: Illuminating the Intimidating

August 10, 2021

Designing for email is both a skill and a mindset. In the past few years at CI, we have gone on a journey with our email templates—officially redesigning twice with iterative optimizations. 

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Market Smarter
Boot Camp 2023 On Demand

In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk.

Register Now 

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CI to Eye Podcast

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter.

Listen Up

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Social Content Calendar for Arts Marketers

Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long!

Take Me There

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The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study