October 10, 2018
It’s quite a trick. How did email, the original digital marketing channel born in 1970, become not just reliable, but effective, trusted and dare I say, cool? No doubt you’ve seen the data on email’s conversion rates. It’s still your best marketing spend by a mile. But there’s a bigger story to email than just conversion stats. Why has email been so resilient, why is it so effective and more importantly, is there still a tangible opportunity for the modern marketers with email?