Sean and Erik discuss what Sean's tenure at Starbucks taught him about using data to understand patrons, why people who work in the arts should not be choosing ticket prices, and what your patrons are telling you through their ticket-buying behavior.

“This podcast is simple in format and technology, but rich in content. The interviews feels natural; you feel like you are sitting right there next to the arts influencers. This is a wonderful resource for institutions that may be limited in money.”