March 21, 2019
CI to Eye is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward.
November 19, 2018
The Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it.
September 6, 2018
The beginning of the fall arts & culture season is a great time to review all the platforms and features in your digital marketing toolkit. Most savvy marketers already know the basics of Facebook, Snapchat, Instagram, Twitter, and Google Adwords. But there’s one product you may have overlooked: Google My Business.
August 2, 2018
Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we’re featuring one of our Search Analysts, who is a talented musician, a dad joke connoisseur, and creates innovative search engine marketing copy that captures even the shortest attention spans.
May 16, 2018
The General Data Protection Regulation (GDPR) is confusing to marketers. Of course it is! GDPR is a legal issue and we are not lawyers. At CI we want to be helpful so what we can provide is what our lawyer sent to us and other resources we have found useful in facing GDPR for our business. This is the first post we’re publicly releasing with another specifically about Google Analytics to follow. CI clients will be hearing more from us individually.
April 10, 2018
At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.
Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.
February 28, 2018
Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Senior Search Analysts who loves comic books, is a keyword analysis superhero, and helps arts administrators get excited about search engine marketing.
January 17, 2018
If your organization has a Google Grant account, you may have noticed that 2017 was a year of significant change for the program. Particularly towards the end of the year, it felt like every few weeks Google was releasing a major update to its AdWords policies. As a result, it became much more challenging to spend through your allotted budget. In 2018 there are already several key changes underway. It’s a lot to wrap your head around but don’t worry. We’ve got you covered.
June 7, 2017
I recently wrote that a mobile optimized website, search, and video were among the top digital marketing priorities for 2017. Some new powerful statistics were released by Google recently at the Google Marketing Next event that are a good supplement to that post.
March 15, 2017
It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!
Want to see how your organization stacks up with data from 180 arts and culture organizations? Download this free study and market smarter.
Flex your digital marketing muscles at our two-day conference 100% focused on digital marketing for arts organizations. October 24-25, 2019 in NYC.
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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