Ideas

2023 Digital Priorities: Google Machine Learning

January 25, 2023

If you regularly run Google Ad campaigns, say hello to your new best friends: dynamic ad formats, performance max campaigns, automated bidding, and data-driven attribution. All four solutions use automation to take the guesswork out of campaign management, saving you time and money in the long run.

Embracing Google’s machine learning and automation should be a top digital marketing priority in 2023 and beyond.

Read More >

2023 Digital Priorities: TikTok and Vertical Video

January 19, 2023

From TikTok to Reels, vertical video has taken over our social media feeds and our free time. With TikTok’s explosive growth and Meta’s algorithm favoring Reels, the ratio is 9:16, and the time is now. 

Vertical video is a top priority in 2023 and beyond—but where do you begin? Fear not. We’re outlining the best tips, resources, and advice to get you started on your vertical video journey.

Read More >

2023 Digital Priorities: First-Party Data Strategy

January 11, 2023

The digital landscape evolves at a rapid pace—so what should you focus on in 2023? 

Over the next few weeks, we’ll dive into seven major areas that you should actually prioritize, starting with one of the most important keys to digital marketing success: a first-party data strategy. 

Read More >

Hi, CI with Cecily Moore: Manager, Content Strategy and Creation

December 19, 2022

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Cecily Moore: CI's Manager, Content Strategy and Creation and multi-talented designer with boundless colorful creativity.

Read More >

Solving The Nutcracker Problem: SEO Tips to Sleigh Your Holiday Programming

December 14, 2022

It’s the most wonderful time of the year…annual holiday programming! Whether it’s The Nutcracker or A Christmas Carol, nearly every arts organization has a yearly tradition that their audience anticipates year after year. And while traditional events are a great way to engage your patrons, you know that using the same digital marketing tactics each year should not be a tradition—iteration is everything!

Read More >

Twitter: Should You Stay or Should You Go?

December 2, 2022

Twitter: a platform that launched in 2006 with a bright future. Now, it’s become the center of controversy and rapid decline as a result of Elon Musk’s takeover. 

Read More >

Hot Tips for Holiday Campaigns

November 17, 2022

As the weather gets colder and windows get frosty, arts organizations are gearing up for their annual holiday shows. But in the flurry of the season, it’s hard to keep up with the competition. 

Your organization is competing with streaming services, ticket brokers, and dozens of other holiday events in your city. Plus, people are inundated with shopping ads that clutter the digital landscape. Revenue from holiday shows or end-of-year fundraising campaigns are crucial for many organizations, which means it’s time to level up your digital advertising game.

So, how do you cut through the noise, so you don't get iced out this winter? Read on to find out!

Read More >

Ticket Pricing for Unpredictable Times

November 7, 2022

These are certainly unpredictable times: with inflation soaring, COVID still around, and increased political and environmental pressures around the world. All of these factors trickle down and make it more difficult than ever for performing arts organizations to make pricing decisions. On one hand, demand is lower than pre-pandemic (our recent study shows ticket sales per performance are down 14% nationwide), which could imply that a price drop is warranted. On the other hand, inflation is soaring, which could imply that a price increase is justified. So what’s an arts organization to do?

Here are some guiding principles for pricing during this volatile time:

Read More >

Your Guide to Google Grants: What They Can and Can’t Do in 2022 and Beyond

September 27, 2022

The fall season is a lot like the digital landscape: things change fast. Just as green leaves fade into yellow and the air turns crisp and cool, digital marketing trends, platforms, and evolutions evolve at the speed of (dwindling) light. With recent news like the crumbling of third-party cookies and Responsive Search Ads (RSAs) becoming the only Search ad format, you may not have heard about the quiet, iterative updates to Google Ad Grants over the past few seasons.

Read More >

Hi, CI with Olivia Lowe: Digital Marketing Analyst

September 15, 2022

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Olivia Lowe: a CI Digital Marketing Analyst and dancer, problem-solving physicist, and strategic thinker who empowers arts marketers to be creative.

Read More >
Author





Market Smarter
CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

Listen Up


Market Smarter
Social Content Calendar for Arts Marketers

New year, new (and improved) social content calendar! Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long.

Take Me There


Market Smarter
Boot Camp 2023

Be the first to know when Boot Camp 2023 tickets go on sale.

Sign Up Now 


Market Smarter
The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study