Ideas

Picture it: An audience member searches for tickets to your organization’s concert or production but can't find your official site page easily on the Search Engine Results Page (SERP).

This, unfortunately, is common for non-profit organizations. So, what can you do to ensure your organization outranks the competition? Implement a holistic search engine optimization (SEO) strategy!

Just ask McCallum Theatre, a non-profit performing arts organization in Palm Desert, CA, who faced a similar challenge despite leveraging social media and Google advertising efforts to promote their upcoming season programming. We identified the missing piece of their marketing puzzle: a robust search engine optimization (SEO) strategy.

I’m thrilled to be sharing some big news — Capacity Interactive has transferred 100% ownership of the company to an employee stock ownership plan (ESOP). 

CI was founded on a commitment to our employees and a commitment to the arts industry. Becoming employee-owned through an ESOP preserves those commitments for the future.

As privacy changes keep rolling in, it’s never been more clear that first-party data is the future of digital marketing—but how do you harness that power in a digital marketing campaign?

When San Francisco Opera (SF Opera) was ready to announce its 2023–2024 season, we developed a multi-pronged strategy that used first-party data as its foundation to drive subscription acquisition and renewals.

If you’re a content creator, you’re no stranger to getting creative with limited assets. But with short attention spans and competing internal priorities, it can feel overwhelming to think of fresh content ideas for paid campaigns. Enter: CI’s content experts. Our content team has seen everything from working with a high programming volume to minimal assets.

Read on to take your key art from static to scroll-stopping. It’s the first installment of a new blog post series to help you conquer the asset desert and craft content that converts. It’s World Design Day, after all!

Audience development is a crucial task for arts organizations. When growing your pool of prospective ticket buyers, thinking outside the box and utilizing innovative digital strategies is essential.

The Google Partners program recently shared its Premier Partners for 2023, and Capacity Interactive made the list! So what is a Google Premier Partner and how is this beneficial to our clients? Read on to find out!

When it comes to selling innovative and multifaceted programs, we’ve found that an unconventional approach is often the best one. 

We worked with Park Avenue Armory to drive ticket sales for their immersive film installation Euphoria. Inspired by the Armory’s spirit of experimentation, we tested various channels and incorporated groundbreaking automation tools. The result was a blockbuster digital campaign that successfully introduced new audiences to the organization.

January is a notoriously quiet month in the arts. Audiences are recovering from the excitement of the holidays but are still deciding whether to dive into plans for the new year. If you’re a performing arts center with a packed programming lineup, though, you can’t take a breather.

We helped the Mondavi Center for the Performing Arts beat the January doldrums with a wide-reaching Meta campaign that drove an outstanding return on investment (ROI) and built audiences for future programming.

Search engine optimization (SEO) has a reputation for being overly technical, but some of the most impactful optimizations rely on user-centric content creation. Adopting a search-first mindset for your website content can increase the volume and quality of website traffic.

Combining keyword research and AI writing tools, we helped Manhattan Neighborhood Network turn their blog into an upper-funnel dream that directly increased impressions and clicks to their website.

Regional theater premieres can be golden opportunities to build on a show’s momentum, setting you up to run a comprehensive Meta campaign that meets revenue goals and also drives awareness of and sales for subscriptions, classes, and additional shows.