How We Helped McCallum Theatre Take Control of the SERP

May 24, 2023

Picture it: An audience member searches for tickets to your organization’s concert or production but can't find your official site page easily on the Search Engine Results Page (SERP).

This, unfortunately, is common for non-profit organizations. So, what can you do to ensure your organization outranks the competition? Implement a holistic search engine optimization (SEO) strategy!

Just ask McCallum Theatre, a non-profit performing arts organization in Palm Desert, CA, who faced a similar challenge despite leveraging social media and Google advertising efforts to promote their upcoming season programming. We identified the missing piece of their marketing puzzle: a robust search engine optimization (SEO) strategy.

Read More >

Big News at Capacity Interactive

May 17, 2023

I’m thrilled to be sharing some big news — Capacity Interactive has transferred 100% ownership of the company to an employee stock ownership plan (ESOP). 

CI was founded on a commitment to our employees and a commitment to the arts industry. Becoming employee-owned through an ESOP preserves those commitments for the future.

Read More >

How We Helped San Francisco Opera Boost Subscription Sales With First-Party Data

May 16, 2023

As privacy changes keep rolling in, it’s never been more clear that first-party data is the future of digital marketing—but how do you harness that power in a digital marketing campaign?

When San Francisco Opera (SF Opera) was ready to announce its 2023–2024 season, we developed a multi-pronged strategy that used first-party data as its foundation to drive subscription acquisition and renewals.

Read More >

Conquering the Asset Desert: Level Up Your Key Art

April 27, 2023

If you’re a content creator, you’re no stranger to getting creative with limited assets. But with short attention spans and competing internal priorities, it can feel overwhelming to think of fresh content ideas for paid campaigns. Enter: CI’s content experts. Our content team has seen everything from working with a high programming volume to minimal assets.

Read on to take your key art from static to scroll-stopping. It’s the first installment of a new blog post series to help you conquer the asset desert and craft content that converts. It’s World Design Day, after all!

Read More >

How We Helped San Francisco Opera Reach New Audiences With Cutting-Edge Tactics

April 27, 2023

Audience development is a crucial task for arts organizations. When growing your pool of prospective ticket buyers, thinking outside the box and utilizing innovative digital strategies is essential.

Read More >

Capacity Interactive: 2023 Google Premier Partner

April 19, 2023

The Google Partners program recently shared its Premier Partners for 2023, and Capacity Interactive made the list! So what is a Google Premier Partner and how is this beneficial to our clients? Read on to find out!

Read More >

How We Helped Park Avenue Armory Reach New Audiences With A Holistic Digital Strategy

April 7, 2023

When it comes to selling innovative and multifaceted programs, we’ve found that an unconventional approach is often the best one. 

We worked with Park Avenue Armory to drive ticket sales for their immersive film installation Euphoria. Inspired by the Armory’s spirit of experimentation, we tested various channels and incorporated groundbreaking automation tools. The result was a blockbuster digital campaign that successfully introduced new audiences to the organization.

Read More >

How We Helped The Mondavi Center Drive Revenue for Post-Holiday Performances

April 5, 2023

January is a notoriously quiet month in the arts. Audiences are recovering from the excitement of the holidays but are still deciding whether to dive into plans for the new year. If you’re a performing arts center with a packed programming lineup, though, you can’t take a breather.

We helped the Mondavi Center for the Performing Arts beat the January doldrums with a wide-reaching Meta campaign that drove an outstanding return on investment (ROI) and built audiences for future programming.

Read More >

How We Helped Manhattan Neighborhood Network Create a Search-First Blog Strategy

March 22, 2023

Search engine optimization (SEO) has a reputation for being overly technical, but some of the most impactful optimizations rely on user-centric content creation. Adopting a search-first mindset for your website content can increase the volume and quality of website traffic.

Combining keyword research and AI writing tools, we helped Manhattan Neighborhood Network turn their blog into an upper-funnel dream that directly increased impressions and clicks to their website.

Read More >

How We Helped Berkeley Repertory Theatre Drive Revenue for a Regional Premiere

March 16, 2023

Regional theater premieres can be golden opportunities to build on a show’s momentum, setting you up to run a comprehensive Meta campaign that meets revenue goals and also drives awareness of and sales for subscriptions, classes, and additional shows.

Read More >

Market Smarter
Boot Camp 2023: Anchored in Impact

In a time of perpetual change, this two-day conference will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry.

Register Now 

Market Smarter
CI to Eye Podcast

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter.

Listen Up

Market Smarter
Social Content Calendar for Arts Marketers

Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all summer long!

Take Me There

Market Smarter
The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study