Ideas

CI’s Anti-Racism Commitments: Q4 2021 Update

January 19, 2022

Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress.

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Apple’s Mail Privacy Protection: What You Need to Know

November 10, 2021

In 2021, Apple and its CEO Tim Cook have spent a lot of time and energy espousing their dedication to protecting their users’ privacy and giving people more control over the data tracked about them by third parties. Other companies (*ahem* Facebook) attempted to make Apple’s push seem more about hurting other tech companies rather than about protecting users’ privacy. I think both are right.

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The Decline in Arts Funding and How to Inspire a Metamorphosis

October 25, 2021

The Giving USA: The Annual Report on Philanthropy is “the longest-running, most comprehensive report on philanthropy in the United States.” The report on the unprecedented year that was 2020 dropped this past June, marking the halfway point of a year that many hoped would represent a full recovery. The report illustrates how the stunning events of last year impacted overall giving, and most pertinent to us, the pandemic’s influence on giving to the arts & culture sector.

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Radical Pricing: 5 Ways to Make People Feel Welcome

October 25, 2021

A critical aspect of our work and lives that we’ve desperately missed since March 2020 is the ability to gather, physically together, around our art. As we reimagine what it means to gather following this period of isolation, we have the important opportunity to be more intentional and deliberate than we were before. What wasn’t working in the “before times” in our gatherings that we can now change? How can we be intentional about the meaning behind our gatherings and the space we want to create?

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The Principles of Ethical Web Design

October 25, 2021

As a performing arts organization, you are constantly looking for ways to wow audiences, challenge norms, and be the best version of yourself. For every performance and event, you are looking to offer audiences a memorable experience that makes them want to return again and again.

While you want a website that connects with your audience from a storytelling perspective, you also want to offer them an experience driven by a series of design and development choices that meet your standards. You want to offer them an ethically driven experience.

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Responsive Search Ads: What You Need to Know About Google’s New Default Ad Type

September 2, 2021

If you use Google Ads for search engine marketing (SEM), you’re probably already aware that Google made a significant shift a few months ago, changing the default ad type from expanded text ad (ETA) to responsive search ad (RSA) going forward. This week, Google also announced that they will officially be sunsetting ETA ads after June 2022.

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CI’s Anti-Racism Commitments: Q2 2021 Update

August 17, 2021

Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (you can see our update from Q1 2021 here!)

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Email Design Best Practices: Illuminating the Intimidating

August 10, 2021

Designing for email is both a skill and a mindset. In the past few years at CI, we have gone on a journey with our email templates—officially redesigning twice with iterative optimizations. 

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Intent, Behavior, Reputation: The Personal Worlds of Search and Email

July 28, 2021

Email marketing and search engine marketing (SEM). As marketers, you know them both as vital digital marketing channels, and at first glance, one could argue that they don’t have a lot in common. But as you dig deeper, you’ll find these two channels have a lot more in common than you’d think.

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Step Into a New Chapter with Capacity Interactive

July 7, 2021

In 2009, I launched Capacity Interactive (CI) to help the arts industry market in an ever-evolving new digital age. Over the past 12.5 years, we've grown from just me at my kitchen table to an incredible team of people who help arts organizations market smarter.

Throughout this time, I’ve become a big believer in embracing change. And in that spirit, I believe that leaders cannot and should not lead organizations forever.

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Market Smarter
Boot Camp 2021

The evolution of the arts continues on October 20, 21, and 22. Register today for a three-day conference 100%-focused on digital marketing for the arts.

Register Today 


Livestream + Q&A 
Arts Industry Data Analysis: Pandemic Response

This livestream explores findings from a survey of 54 arts organizations. You’ll learn about evolutions within the digital and media landscape and build frameworks for stronger teams.

Watch Now 


Market Smarter
CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

Listen Up


Market Smarter
Content Inspiration Gallery

This interactive resource features over 150 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.  

Take Me There


Watch and Learn
CI to Eye Live

Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

Tune In