Ideas

Looking to turn up the volume on your digital strategy? Spotify campaigns can be a great way to get in front of potential ticket buyers and ensure that your message resonates everywhere—even in the spaces between their favorite tunes. 

Audiences around the world are consuming music and podcasts at impressive rates, and the majority of that listening happens on streaming services—specifically Spotify if you’re in the U.S. The platform boasts almost 94 million users, half of whom listen with ads. These listeners are also on the younger side; around 29% of Spotify users are aged 25 to 34.

Here’s what you need to know to tap into these promising audiences, boost your reach, and drive conversions.

Unlike the quick clicks of online shopping, attending an arts event is rarely an impulse decision. Most attendees need time to research the event, find someone to go with, carefully consider pricing options, and so on.

This long lead-up to buying tickets means that purchases can easily get lost in the attribution shuffle—especially for organizations like Cincinnati Art Museum (CAM), whose patrons don't typically purchase tickets in advance.

As CAM's strategic partner since 2017, we helped them embrace the benefits of Meta’s newly widened attribution window and tap into the full potential of their data for a more holistic view of audience behavior.

Before it lands on Broadway this spring, the new revival of The Who’s Tommy had a triumphant premiere at the Goodman Theatre in Chicago, where it received rave reviews for its sold-out run. A fresh reinvention of The Who’s 1969 rock concept album, Tommy, the musical features classics like “Pinball Wizard” and “I’m Free.”

The world of digital marketing has always been largely rooted in an inherent trust that technology will cooperate once we hand over our meticulously crafted campaigns and ads. Now, we’ve reached a point where we aren’t just handing over our ads, but sometimes the creation of the ads themselves.

We know it’s never easy to hand over control when it comes to something you care about, especially when fickle technology is involved, but CI is here for support as we all navigate the new digital future of dynamic ads. Let’s dive into some top use cases where it makes sense to let machine learning do the heavy lifting, if you aren’t already.

'Tis the season for giving—and there’s no better gift to bestow than the magic of visiting a cultural institution. If your organization offers gift certificates, now is the opportune moment to remind your patrons that they can gift an experience at your venue.

Read on for some quick tips to maximize your holiday gift campaigns and prepare to deck the (concert) halls with added revenue.

Whether you took the plunge into Google Analytics 4 (GA4) by choice or got nudged by necessity, you've officially bid farewell to your old Universal Analytics (UA) account. Congrats! Pat yourself on the back for navigating the switch and leading your organization through this crucial change.

While the mandatory migration served as the initial step, the real journey begins now as you explore the platform more deeply and tailor it to suit your unique needs. If you're still coming to grips with the new system, we’ve got you covered with a comprehensive breakdown of how GA4 stacks up against UA, along with tips for getting the most out of this powerful tool. 

Consider this your 2.0 lesson in becoming a GA4 Jedi.

This summer, the digital marketing world was buzzing as Google sunset Universal Analytics (UA) and officially migrated to Google Analytics 4 (GA4). Many of you embraced the mandatory shift in July and are about to dive headfirst into your inaugural seasons with GA4. 

In the dynamic realm of arts marketing, staying ahead of the curve is paramount to driving success. However, the overwhelming speed of technology advancements can feel challenging to manage and nearly impossible to implement.

As we approach the end of the year, your thoughts have likely turned to your Nutcrackers and Christmas Carols (and if they haven’t yet… what are you waiting for?!). But there’s likely one other end-of-year effort on your mind: fundraising. 

“Privacy is a substantial digital priority.” My colleague Ally Duffey Cubilette wrote these powerful words in February 2023, and since she put digital pen to paper, the privacy landscape has evolved at lightning speed.

Every single privacy change will impact arts marketers’ work. Hard stop. The old ways of collecting and using data are fading, and new processes will emerge. If you want your marketing strategies to be effective and legally compliant, you’ll need to update your data practices and remain flexible as things continue to change.