Ideas

CI’s Anti-Racism Commitments: Q4 2021 Update

January 19, 2022

Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress.

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The Decline in Arts Funding and How to Inspire a Metamorphosis

October 25, 2021

The Giving USA: The Annual Report on Philanthropy is “the longest-running, most comprehensive report on philanthropy in the United States.” The report on the unprecedented year that was 2020 dropped this past June, marking the halfway point of a year that many hoped would represent a full recovery. The report illustrates how the stunning events of last year impacted overall giving, and most pertinent to us, the pandemic’s influence on giving to the arts & culture sector.

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Radical Pricing: 5 Ways to Make People Feel Welcome

October 25, 2021

A critical aspect of our work and lives that we’ve desperately missed since March 2020 is the ability to gather, physically together, around our art. As we reimagine what it means to gather following this period of isolation, we have the important opportunity to be more intentional and deliberate than we were before. What wasn’t working in the “before times” in our gatherings that we can now change? How can we be intentional about the meaning behind our gatherings and the space we want to create?

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CI’s Anti-Racism Commitments: Q2 2021 Update

August 17, 2021

Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (you can see our update from Q1 2021 here!)

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Step Into a New Chapter with Capacity Interactive

July 7, 2021

In 2009, I launched Capacity Interactive (CI) to help the arts industry market in an ever-evolving new digital age. Over the past 12.5 years, we've grown from just me at my kitchen table to an incredible team of people who help arts organizations market smarter.

Throughout this time, I’ve become a big believer in embracing change. And in that spirit, I believe that leaders cannot and should not lead organizations forever.

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CI’s Anti-Racism Commitments: Q1 2021 Update

April 13, 2021

Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (you can see our update from Q4 2020 here!)

Read More >

One Year Later: Digital Marketing Recommendations for Arts and Culture Reopenings

March 17, 2021

March 2020 feels like decades ago, but it was just one year ago the U.S. went into lockdown. We released a blog post to help arts marketers navigate these uncharted waters, but it was uncertain where this pandemic would lead us.

Throughout the course of a year, we saw the sheer resilience of arts administrators in the face of crisis. We pivoted to digital programming to bring art into our audiences' homes. We officially want to discard the word ‘pivot’ from our vocabulary. We explored new ways to keep our audiences engaged. But most of all, we were consistently reminded just how passionate and inventive the arts and cultural community can be.

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Key Takeaways from Arts Industry Data Analysis: Pandemic Response

March 11, 2021

What is the impact of the pandemic on arts marketing? Capacity Interactive conducted a survey of 53 diverse arts and cultural organizations, collecting data from FY2019 and calendar year 2020, with WolfBrown as research consultants advising on the methodology, survey design, data visualization, and analysis.

We’ve outlined key takeaways to help you understand the data, and posed key questions to help you build stronger foundations for your organization. If you like this blog post, be sure to check out this livestream recording with more insights and in-depth strategic recommendations for the months ahead.

Before you start reading, though, treat yourself to a deep breath: we are a year into this pandemic and it has had a profound impact on all of our lives. All of the data we are about to explore is inextricably tied to the loss and trauma we’ve endured to varying degrees. Give yourself some grace, snuggle a nearby furry friend if you have one, and get ready to dive into the data.

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Pricing Digital Programming Now and In the Future

March 9, 2021

Vatic is a company that provides dynamic pricing software for performing arts organizations and ticketed venues. Sean Kelly, Vatic’s Founder, shares case study findings and advice on digital programming pricing. 

Digital programming for arts and culture isn’t going away. As the pandemic has telescoped out in length, more and more organizations have come to the necessary realization that if they are going to remain relevant during this time, they will need to connect with patrons digitally.

Additionally, these organizations find that a significant portion of these patrons is new-to-file and often not within their geographic area. Lastly, a growing number of patrons have clearly stated that they expect digital interaction with arts and culture to continue. Digital isn’t just critical for us now while we wait for things to go back to “normal,” it will remain vital even once the pandemic is behind us.

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Capacity Interactive’s Anti-Racism Commitments: Q4 2020 Update

December 9, 2020

Capacity Interactive (CI) created and published a list of  Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (which is the basis of this blog post!)

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Market Smarter
Boot Camp 2021

The evolution of the arts continues on October 20, 21, and 22. Register today for a three-day conference 100%-focused on digital marketing for the arts.

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Livestream + Q&A 
Arts Industry Data Analysis: Pandemic Response

This livestream explores findings from a survey of 54 arts organizations. You’ll learn about evolutions within the digital and media landscape and build frameworks for stronger teams.

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CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

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Content Inspiration Gallery

This interactive resource features over 150 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.  

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CI to Eye Live

Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

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