March 21, 2019
CI to Eye is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward.
February 13, 2019
Ask the Industry features advice from arts marketers in their own words. We hope you that it will spark new ideas for your organization.
This month, we’re asking, “What’s your advice for an organization looking to start and maintain a blog?”
Calvin Dotsey (Houston Symphony), Jeff Fickes (Seattle Shakespeare Company), and Krystina Tran (Stanford Live) discuss everything from how to feasibly create blog content on a regular basis, to the different types of audiences they write for, and the tools they use to keep everything in line.
December 13, 2018
Many arts marketers feel the aftermath of an election season, and spend time trying to recover from a downturn in ticket sales. At University Musical Society (UMS), we call this the “election year phenomenon,” and it’s something we’ve been tracking for well over 20 years.
The difference is that we’re using our data to do something about it.
November 19, 2018
The Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it.
November 8, 2018
There is a new marketing model I can't stop thinking about. It's called the Flywheel. It's a new paradigm to model modern marketing that I learned about at the 2018 Inbound Conference from HubSpot’s CEO, Brian Halligan. His presentation outlining the Flywheel is long, but it’s worth watching.
September 26, 2018
Let’s say you have twelve delicious donuts in a box. You bring them into a classroom of first-grade kids, frothing with glee after recess. You put the donuts on a table. Cake donuts. Glazed donuts. Different flavors. They smell good. They’re even still a bit warm.
You say, “Who wants a donut?”
What happens? All thirty kids come rushing to the table and start grabbing donuts in a fierce dustup of flying sugar, elbow jabs and colorful uses of the word booger.
August 23, 2018
Ask the Industry features advice from arts marketers in their own words. We hope you can learn from them and it will spark new ideas for your organization.
This month, we’re asking, “How do you manage multiple social content creators and contributors?”
Natasha Porizkova and Bill Spellman (AT&T Performing Arts Center), Laura Bowman and Jonathan Stiles (Pennsylvania Ballet), and Nessa Ferrell (Wolf Trap) discuss how they successfully work with multiple departments and stakeholders to create compelling social content, and their unique roads to get to this crucial point at their organizations.
August 9, 2018
I sometimes get asked for a list of books or podcasts that I recommend. In honor of National Book Lovers Day (that's a real thing), I’ve compiled a list. I’ve included links to the books on Amazon or, even better, buy them at your local bookstore.
I’m grateful to the authors and producers who put these together. They have taught me so much. Also, big thanks to the many people that have recommended these to me over the years!
August 2, 2018
The American Alliance of Museums asked a group of museum CEOs, “What do you need to know (more) to strengthen your institution’s audience-building results?” Two responses summed up the general reactions: 1) “Behavioral patterns, decision-making prompts,” and 2) “What perceived value would attract prospective attendees?”
Perceived value is critical to understanding why people decide to act or not to act. The tagline of the communications strategy firm Maslansky + Partners says it all: “It’s not what you say, it’s what they hear.” To break through to cultural consumers, we have to speak to their truth, not our truth.
Want to see how your organization stacks up with data from 180 arts and culture organizations? Download this free study and market smarter.
Flex your digital marketing muscles at our two-day conference 100% focused on digital marketing for arts organizations. October 24-25, 2019 in NYC.
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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