Ideas

Brand Preoccupied

July 30, 2019

What does it mean to “market” the brand? Some industries are all about brand marketing. The game we play, working in the performing arts, is most often one of conversions - get butts in those seats! I’ve been thinking a lot about brand marketing since I arrived at Carnegie Hall just over two years ago.

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Creating a People-First Culture

July 29, 2019

An arts organization can have the best digital strategies in the world, but so much of an organization's success comes down to people, culture, and leadership.

Without valuing people, we won’t meet the critical challenges of connecting with our audiences in the 21st century. 

I recently presented a webinar called "Creating a People-First Culture," or if you're a glass half empty person, "The People Crisis in the Arts." I am passionate about this topic and want to share this webinar with you. 

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ITP: What We Do and Don’t Know

June 6, 2019

Almost 97 years passed between the first telephone call in 1876 and the first mobile phone call in 1973. In 1991, the World Wide Web became publicly available, and just 13 years later, a couple of kids launched Facebook from their dorm room. Three years after that, in 2007, Apple released the first iPhone and fundamentally altered how we engage with the web and with each other.

The Internet has brought us cat memes and viral ASMR videos, and our mobile devices have made it possible to watch them during meetings. It has brought us more relevant ads and better ways to measure their effectiveness, but it has also brought us data scandals and privacy concerns.

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Your CI to Eye Podcast Episode Guide

March 21, 2019

CI to Eye is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward.

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Ask the Industry: Blogging for Arts Organizations

February 13, 2019

Ask the Industry features advice from arts marketers in their own words. We hope you that it will spark new ideas for your organization.

This month, we’re asking, “What’s your advice for an organization looking to start and maintain a blog?”

Calvin Dotsey (Houston Symphony), Jeff Fickes (Seattle Shakespeare Company), and Krystina Tran (Stanford Live) discuss everything from how to feasibly create blog content on a regular basis, to the different types of audiences they write for, and the tools they use to keep everything in line.

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Election Season and Ticket Sales: Using Data to Stay Ahead of the Curve

December 13, 2018

Now that all of the ballots from the 2018 midterms are finally (mostly) counted, the election season has come to an end (though the politicking never seems to stop).

Many arts marketers feel the aftermath of an election season, and spend time trying to recover from a downturn in ticket sales. At University Musical Society (UMS), we call this the “election year phenomenon,” and it’s something we’ve been tracking for well over 20 years.

The difference is that we’re using our data to do something about it.

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Meet the New and Improved Benchmark Study

November 19, 2018

The Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it.

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The Flywheel: A New Model for Arts Marketing

November 8, 2018

There is a new marketing model I can't stop thinking about. It's called the Flywheel. It's a new paradigm to model modern marketing that I learned about at the 2018 Inbound Conference from HubSpot’s CEO, Brian Halligan. His presentation outlining the Flywheel is long, but it’s worth watching.

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The New Duel: Subscriptions vs. Memberships

October 15, 2018

For years the arts and cultural industry has been on edge. We keep waiting, and perhaps hoping, for packages that yield our largest quantity of repeat attendance to die. Why?

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Planning for High Volume On-Sales (The Donut Problem)

September 26, 2018


Let’s say you have twelve delicious donuts in a box. You bring them into a classroom of first-grade kids, frothing with glee after recess. You put the donuts on a table. Cake donuts. Glazed donuts. Different flavors. They smell good. They’re even still a bit warm.

You say, “Who wants a donut?”

What happens? All thirty kids come rushing to the table and start grabbing donuts in a fierce dustup of flying sugar, elbow jabs and colorful uses of the word booger

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Market Smarter
Arts Industry Digital Marketing Benchmark Study 

Want to see how your organization stacks up with data from 180 arts and culture organizations? Download this free study and market smarter. 

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Digital Marketing Boot Camp for the Arts

Flex your digital marketing muscles at our two-day conference 100% focused on digital marketing for arts organizations. October 24-25, 2019 in NYC.  

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Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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