Ideas https://ideas.capacityinteractive.com Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts en-us Fri, 02 Dec 2022 17:06:34 GMT 2022-12-02T17:06:34Z en-us Twitter: Should You Stay or Should You Go? https://ideas.capacityinteractive.com/twitter-should-you-stay-or-should-you-go <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/twitter-should-you-stay-or-should-you-go" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-12%20Twitter-01.png" alt="Twitter: Should You Stay or Should You Go?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Twitter: a platform that launched in 2006 with a bright future. Now, it’s become the center of controversy and rapid decline as a result of Elon Musk’s takeover.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/twitter-should-you-stay-or-should-you-go" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-12%20Twitter-01.png" alt="Twitter: Should You Stay or Should You Go?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Twitter: a platform that launched in 2006 with a bright future. Now, it’s become the center of controversy and rapid decline as a result of Elon Musk’s takeover.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Ftwitter-should-you-stay-or-should-you-go&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Strategy Fri, 02 Dec 2022 17:06:34 GMT admin@capacityinteractive.com (Capacity Interactive) https://ideas.capacityinteractive.com/twitter-should-you-stay-or-should-you-go 2022-12-02T17:06:34Z Hot Tips for Holiday Campaigns https://ideas.capacityinteractive.com/hot-tips-for-holiday-campaigns <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/hot-tips-for-holiday-campaigns" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-11%20Hot%20Tips%20for%20Holiday%20Campaigns%20-%20Header%202-04.png" alt="Hot Tips for Holiday Campaigns" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>As the weather gets colder and windows get frosty, arts organizations are gearing up for their annual holiday shows. But in the flurry of the season, it’s hard to keep up with the competition.&nbsp;</p> <p>Your organization is competing with streaming services, ticket brokers, and dozens of other holiday events in your city. Plus, people are inundated with shopping ads that clutter the digital landscape. Revenue from holiday shows or end-of-year fundraising campaigns are crucial for many organizations, which means it’s time to level up your digital advertising game.</p> <p>So, how do you cut through the noise, so you don't get iced out this winter? Read on to find out!</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/hot-tips-for-holiday-campaigns" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-11%20Hot%20Tips%20for%20Holiday%20Campaigns%20-%20Header%202-04.png" alt="Hot Tips for Holiday Campaigns" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>As the weather gets colder and windows get frosty, arts organizations are gearing up for their annual holiday shows. But in the flurry of the season, it’s hard to keep up with the competition.&nbsp;</p> <p>Your organization is competing with streaming services, ticket brokers, and dozens of other holiday events in your city. Plus, people are inundated with shopping ads that clutter the digital landscape. Revenue from holiday shows or end-of-year fundraising campaigns are crucial for many organizations, which means it’s time to level up your digital advertising game.</p> <p>So, how do you cut through the noise, so you don't get iced out this winter? Read on to find out!</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fhot-tips-for-holiday-campaigns&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Strategy Google Ads/Search Engine Marketing Email Strategy AdWords/Search Engine Marketing Thu, 17 Nov 2022 17:31:24 GMT admin@capacityinteractive.com (Capacity Interactive) https://ideas.capacityinteractive.com/hot-tips-for-holiday-campaigns 2022-11-17T17:31:24Z Ticket Pricing for Unpredictable Times https://ideas.capacityinteractive.com/ticket-pricing-for-unpredictable-times <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/ticket-pricing-for-unpredictable-times" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2022/22-11%20DMBC%20JCA/22-11%20JCA%20Sponsor%20blog%20post%20header.png" alt="Ticket Pricing for Unpredictable Times" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>These are certainly unpredictable times: with inflation soaring, COVID still around, and increased political and environmental pressures around the world. All of these factors trickle down and make it more difficult than ever for performing arts organizations to make pricing decisions. On one hand, demand is lower than pre-pandemic (our <a href="https://www.jcainc.com/resources/ebooks/audience-behavior-reopening-season-trends/">recent study</a> shows ticket sales per performance are down 14% nationwide), which could imply that a price <span style="font-style: italic;">drop</span> is warranted. On the other hand, inflation is soaring, which could imply that a price <span style="font-style: italic;">increase</span> is justified. So what’s an arts organization to do?</p> <p>Here are some guiding principles for pricing during this volatile time:</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/ticket-pricing-for-unpredictable-times" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2022/22-11%20DMBC%20JCA/22-11%20JCA%20Sponsor%20blog%20post%20header.png" alt="Ticket Pricing for Unpredictable Times" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>These are certainly unpredictable times: with inflation soaring, COVID still around, and increased political and environmental pressures around the world. All of these factors trickle down and make it more difficult than ever for performing arts organizations to make pricing decisions. On one hand, demand is lower than pre-pandemic (our <a href="https://www.jcainc.com/resources/ebooks/audience-behavior-reopening-season-trends/">recent study</a> shows ticket sales per performance are down 14% nationwide), which could imply that a price <span style="font-style: italic;">drop</span> is warranted. On the other hand, inflation is soaring, which could imply that a price <span style="font-style: italic;">increase</span> is justified. So what’s an arts organization to do?</p> <p>Here are some guiding principles for pricing during this volatile time:</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fticket-pricing-for-unpredictable-times&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Leadership Mon, 07 Nov 2022 17:00:31 GMT https://ideas.capacityinteractive.com/ticket-pricing-for-unpredictable-times 2022-11-07T17:00:31Z Jamie Alexander | JCA Arts Marketing Your Guide to Google Grants: What They Can and Can’t Do in 2022 and Beyond https://ideas.capacityinteractive.com/your-guide-to-google-grants-what-they-can-and-cant-do-in-2022-and-beyond <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/your-guide-to-google-grants-what-they-can-and-cant-do-in-2022-and-beyond" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/09-22-Google%20Grant-04.png" alt="Your Guide to Google Grants: What They Can and Can't Do in 2022 and Beyond" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The fall season is a lot like the digital landscape: things change fast. Just as green leaves fade into yellow and the air turns crisp and cool, digital marketing trends, platforms, and evolutions evolve at the speed of (dwindling) light. With recent news like the <a href="https://blog.hubspot.com/marketing/third-party-cookie-phase-out"><span>crumbling of third-party cookies</span></a> and Responsive Search Ads (RSAs) <a href="https://ideas.capacityinteractive.com/responsive-search-ads-what-you-need-to-know-about-googles-new-default-ad-type"><span>becoming the only Search ad format</span></a>, you may not have heard about the quiet, iterative updates to Google Ad Grants over the past few seasons.</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/your-guide-to-google-grants-what-they-can-and-cant-do-in-2022-and-beyond" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/09-22-Google%20Grant-04.png" alt="Your Guide to Google Grants: What They Can and Can't Do in 2022 and Beyond" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>The fall season is a lot like the digital landscape: things change fast. Just as green leaves fade into yellow and the air turns crisp and cool, digital marketing trends, platforms, and evolutions evolve at the speed of (dwindling) light. With recent news like the <a href="https://blog.hubspot.com/marketing/third-party-cookie-phase-out"><span>crumbling of third-party cookies</span></a> and Responsive Search Ads (RSAs) <a href="https://ideas.capacityinteractive.com/responsive-search-ads-what-you-need-to-know-about-googles-new-default-ad-type"><span>becoming the only Search ad format</span></a>, you may not have heard about the quiet, iterative updates to Google Ad Grants over the past few seasons.</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fyour-guide-to-google-grants-what-they-can-and-cant-do-in-2022-and-beyond&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Google Ads/Search Engine Marketing AdWords/Search Engine Marketing Tue, 27 Sep 2022 14:16:40 GMT https://ideas.capacityinteractive.com/your-guide-to-google-grants-what-they-can-and-cant-do-in-2022-and-beyond 2022-09-27T14:16:40Z Madelyn Frascella Hi, CI with Olivia Lowe: Digital Marketing Analyst https://ideas.capacityinteractive.com/hi-ci-olivia-lowe <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/hi-ci-olivia-lowe" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%20Series%20Hi%20CI/Olivia%20Lowe/22-08%20Hi%2c%20CI%20Redesign.png" alt="Hi CI with Olivia Lowe" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Olivia Lowe: a CI Digital Marketing Analyst and dancer, problem-solving physicist, and strategic thinker who empowers arts marketers to be creative.</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/hi-ci-olivia-lowe" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%20Series%20Hi%20CI/Olivia%20Lowe/22-08%20Hi%2c%20CI%20Redesign.png" alt="Hi CI with Olivia Lowe" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Olivia Lowe: a CI Digital Marketing Analyst and dancer, problem-solving physicist, and strategic thinker who empowers arts marketers to be creative.</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fhi-ci-olivia-lowe&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Strategy Thu, 15 Sep 2022 16:07:55 GMT admin@capacityinteractive.com (Capacity Interactive) https://ideas.capacityinteractive.com/hi-ci-olivia-lowe 2022-09-15T16:07:55Z The Future is Now: 5 Tips for Making Your GA4 Plan https://ideas.capacityinteractive.com/the-future-is-now-5-tips-for-making-your-ga4-plan <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/the-future-is-now-5-tips-for-making-your-ga4-plan" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-09%20Making%20Your%20GA4%20Plan-3.png" alt="The Future is Now: 5 Tips for Making Your GA4 Plan" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Back in March, I began my workday like any other day: coffee in hand and brimming with confidence in the direction of web analytics platforms. But then I received the same breaking news that blindsided analytics experts: Universal Analytics (UA) would be sunsetting in 15 months—faster than previously forecast—and <a href="https://ideas.capacityinteractive.com/the-future-of-measuring-website-performance-a-ga4-preview">Google Analytics 4 (GA4)</a> would become <em>the</em> website analytics solution <strong>starting June 30, 2023</strong>.&nbsp;</p> <p>This means big changes for your organization. How do I know? Google Analytics is the go-to web analytics platform for arts organizations (in my 8+ years at Capacity Interactive, I’ve seen just one organization use a different platform). So chances are, you use it—and to keep using it, you have to migrate to the newest version, which is GA4.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/the-future-is-now-5-tips-for-making-your-ga4-plan" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-09%20Making%20Your%20GA4%20Plan-3.png" alt="The Future is Now: 5 Tips for Making Your GA4 Plan" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Back in March, I began my workday like any other day: coffee in hand and brimming with confidence in the direction of web analytics platforms. But then I received the same breaking news that blindsided analytics experts: Universal Analytics (UA) would be sunsetting in 15 months—faster than previously forecast—and <a href="https://ideas.capacityinteractive.com/the-future-of-measuring-website-performance-a-ga4-preview">Google Analytics 4 (GA4)</a> would become <em>the</em> website analytics solution <strong>starting June 30, 2023</strong>.&nbsp;</p> <p>This means big changes for your organization. How do I know? Google Analytics is the go-to web analytics platform for arts organizations (in my 8+ years at Capacity Interactive, I’ve seen just one organization use a different platform). So chances are, you use it—and to keep using it, you have to migrate to the newest version, which is GA4.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fthe-future-is-now-5-tips-for-making-your-ga4-plan&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Website Redesign Strategy Website Analytics Mon, 12 Sep 2022 14:35:40 GMT yosaif@capacityinteractive.com (Yosaif Cohain) https://ideas.capacityinteractive.com/the-future-is-now-5-tips-for-making-your-ga4-plan 2022-09-12T14:35:40Z Ask the Industry:  Preventing and Managing Burnout in the Arts https://ideas.capacityinteractive.com/ask-the-industry-living-your-organizational-values-internally-and-externally-1 <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/ask-the-industry-living-your-organizational-values-internally-and-externally-1" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%20Series%20Ask%20the%20Industry/Ask%20the%20Industry-02.png" alt="Ask the Industry:&nbsp;&nbsp;Preventing and Managing Burnout in the Arts" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Ask the Industry is a direct line of advice and inspiration from organizations learning and sharing valuable lessons. We hope these insights spark new ideas at your organization.</p> <p><span>In 2022, it’s essential that arts organizations consider staff wellness as an integral piece of organizational culture and help employees prevent or manage burnout. Among the leaders in this is <a href="https://www.celebrityseries.org/">Celebrity Series of Boston</a>. We asked Courtney Burke, Director of Marketing and Communications, “How do you prevent or manage burnout in the arts?” Courtney answers everything from industry-specific challenges and budgetary support to hybrid work and self-care.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/ask-the-industry-living-your-organizational-values-internally-and-externally-1" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%20Series%20Ask%20the%20Industry/Ask%20the%20Industry-02.png" alt="Ask the Industry:&nbsp;&nbsp;Preventing and Managing Burnout in the Arts" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Ask the Industry is a direct line of advice and inspiration from organizations learning and sharing valuable lessons. We hope these insights spark new ideas at your organization.</p> <p><span>In 2022, it’s essential that arts organizations consider staff wellness as an integral piece of organizational culture and help employees prevent or manage burnout. Among the leaders in this is <a href="https://www.celebrityseries.org/">Celebrity Series of Boston</a>. We asked Courtney Burke, Director of Marketing and Communications, “How do you prevent or manage burnout in the arts?” Courtney answers everything from industry-specific challenges and budgetary support to hybrid work and self-care.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fask-the-industry-living-your-organizational-values-internally-and-externally-1&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Leadership Fri, 26 Aug 2022 15:01:36 GMT https://ideas.capacityinteractive.com/ask-the-industry-living-your-organizational-values-internally-and-externally-1 2022-08-26T15:01:36Z Courtney Burke | Celebrity Series of Boston Your 2022 Social Media Breakdown: Backed by Audience Data https://ideas.capacityinteractive.com/your-2022-social-media-breakdown-backed-by-audience-data <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/your-2022-social-media-breakdown-backed-by-audience-data" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-07%20TBS%20Social%20Platforms-03.png" alt="Your 2022 Social Media Breakdown: Backed by Audience Data" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/"><span>More than 82% of the U.S. population uses social media</span></a> and arts marketers are no strangers to the demands of churning out fresh content to keep those users engaged. But are you prioritizing the right content for the right platforms?</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/your-2022-social-media-breakdown-backed-by-audience-data" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/22-07%20TBS%20Social%20Platforms-03.png" alt="Your 2022 Social Media Breakdown: Backed by Audience Data" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><a href="https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/"><span>More than 82% of the U.S. population uses social media</span></a> and arts marketers are no strangers to the demands of churning out fresh content to keep those users engaged. But are you prioritizing the right content for the right platforms?</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fyour-2022-social-media-breakdown-backed-by-audience-data&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Social Media Strategy Thu, 21 Jul 2022 17:20:37 GMT admin@capacityinteractive.com (Capacity Interactive) https://ideas.capacityinteractive.com/your-2022-social-media-breakdown-backed-by-audience-data 2022-07-21T17:20:37Z Rethink Your Blog as a Search-First Tool https://ideas.capacityinteractive.com/rethink-your-blog-as-a-search-first-tool <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/rethink-your-blog-as-a-search-first-tool" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2022/22-06%20Rethink%20Your%20Blog%20as%20a%20Search-First%20Tool/22-06%20SEO%20Blog%20Header%20v2.png" alt="Rethink Your Blog As A Search-First Tool" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When you hear the word “blog,” it may evoke the late 90s or early 2000s. In those heady days of the internet, it seemed like everyone, and their dog had a blog they used to change the world.</p> <p>But what if we told you that blogs are not only still relevant but are also often underutilized? What if we told you a blog could be more than just the centerpiece of the 2009 Meryl Streep and Amy Adams foodie feature, <em>Julie &amp; Julia</em>? What if we told you that blogs could supercharge your SEO efforts and powerfully drive organic traffic?</p> <p>Creating blog posts focused on what people are searching for will drive users directly to the blog article in question, straight from the Search Engine Results Page (SERP). These types of blogs will introduce new users to your organization. So, how do you get started? We're here to help you!</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/rethink-your-blog-as-a-search-first-tool" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2022/22-06%20Rethink%20Your%20Blog%20as%20a%20Search-First%20Tool/22-06%20SEO%20Blog%20Header%20v2.png" alt="Rethink Your Blog As A Search-First Tool" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When you hear the word “blog,” it may evoke the late 90s or early 2000s. In those heady days of the internet, it seemed like everyone, and their dog had a blog they used to change the world.</p> <p>But what if we told you that blogs are not only still relevant but are also often underutilized? What if we told you a blog could be more than just the centerpiece of the 2009 Meryl Streep and Amy Adams foodie feature, <em>Julie &amp; Julia</em>? What if we told you that blogs could supercharge your SEO efforts and powerfully drive organic traffic?</p> <p>Creating blog posts focused on what people are searching for will drive users directly to the blog article in question, straight from the Search Engine Results Page (SERP). These types of blogs will introduce new users to your organization. So, how do you get started? We're here to help you!</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Frethink-your-blog-as-a-search-first-tool&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Search Engine Optimization Fri, 01 Jul 2022 18:46:43 GMT https://ideas.capacityinteractive.com/rethink-your-blog-as-a-search-first-tool 2022-07-01T18:46:43Z Daniel Titmuss Branded Paid Search: Rise in the Rankings https://ideas.capacityinteractive.com/branded-paid-search-rise-in-the-rankings <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/branded-paid-search-rise-in-the-rankings" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2022/22-06%20Branded%20Paid%20Search/22-06%20Branded%20Paid%20Search%20-%20header.png" alt="Branded Paid Search: Rise in the Rankings" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Picture it: an enthusiastic ticket buyer opens a new browser window and types in your organization’s name. They’re ready to book a ticket to enjoy a special night out. But wait! What’s that at the top of the search engine results page? A ticket reseller! Before you know it, your eager attendee has bought their ticket from someone else.</p> <p>The Google Grant is a powerful tool that supports nonprofit organizations with free media dollars for search engine marketing efforts, but it can’t always compete with paid search in the rankings. If you’re seeing declines in your Grant performance, it’s time to incorporate branded paid search to help your search ads break through the competitive landscape.</p> <div class="hs-featured-image-wrapper"> <a href="https://ideas.capacityinteractive.com/branded-paid-search-rise-in-the-rankings" title="" class="hs-featured-image-link"> <img src="https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2022/22-06%20Branded%20Paid%20Search/22-06%20Branded%20Paid%20Search%20-%20header.png" alt="Branded Paid Search: Rise in the Rankings" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Picture it: an enthusiastic ticket buyer opens a new browser window and types in your organization’s name. They’re ready to book a ticket to enjoy a special night out. But wait! What’s that at the top of the search engine results page? A ticket reseller! Before you know it, your eager attendee has bought their ticket from someone else.</p> <p>The Google Grant is a powerful tool that supports nonprofit organizations with free media dollars for search engine marketing efforts, but it can’t always compete with paid search in the rankings. If you’re seeing declines in your Grant performance, it’s time to incorporate branded paid search to help your search ads break through the competitive landscape.</p> <img src="https://track.hubspot.com/__ptq.gif?a=376870&amp;k=14&amp;r=https%3A%2F%2Fideas.capacityinteractive.com%2Fbranded-paid-search-rise-in-the-rankings&amp;bu=https%253A%252F%252Fideas.capacityinteractive.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Google Ads/Search Engine Marketing Wed, 08 Jun 2022 14:58:53 GMT https://ideas.capacityinteractive.com/branded-paid-search-rise-in-the-rankings 2022-06-08T14:58:53Z Emma Zeger