Ideas

Key Takeaways from Arts Industry Data Analysis: Pandemic Response

March 11, 2021

What is the impact of the pandemic on arts marketing? Capacity Interactive conducted a survey of 53 diverse arts and cultural organizations, collecting data from FY2019 and calendar year 2020, with WolfBrown as research consultants advising on the methodology, survey design, data visualization, and analysis.

We’ve outlined key takeaways to help you understand the data, and posed key questions to help you build stronger foundations for your organization. If you like this blog post, be sure to check out this livestream recording with more insights and in-depth strategic recommendations for the months ahead.

Before you start reading, though, treat yourself to a deep breath: we are a year into this pandemic and it has had a profound impact on all of our lives. All of the data we are about to explore is inextricably tied to the loss and trauma we’ve endured to varying degrees. Give yourself some grace, snuggle a nearby furry friend if you have one, and get ready to dive into the data.

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Picking Up the Tempo for Classical Programming

April 17, 2019

 

Classics programming is at the heart and soul of what symphonies do. From Mozart to Mahler, symphonies breathe new life into these impactful pieces, carrying on centuries-old traditions of music, culture, and innovation.

That said, many symphonies have been challenged with year-over-year declines in classics attendance. While classics programming is the “raison d’être” for most symphonic organizations, pops programming (think Harry Potter and the Goblet of Fire™ in Concert) has become more of a draw for newer audiences.

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Meet the New and Improved Benchmark Study

November 19, 2018

The Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it.

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Some Helpful GDPR Resources

May 16, 2018

The General Data Protection Regulation (GDPR) is confusing to marketers. Of course it is! GDPR is a legal issue and we are not lawyers. At CI we want to be helpful so what we can provide is what our lawyer sent to us and other resources we have found useful in facing GDPR for our business. This is the first post we’re publicly releasing with another specifically about Google Analytics to follow. CI clients will be hearing more from us individually.

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5 Reasons You Should Take the 2017 Benchmark Survey

April 10, 2018

At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.

Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.

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Hi, CI! Meaghan McFarland, Associate Creative Director

March 28, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring our Associate Creative Director who is a superb baker, found her passion for graphic design early in life, and recently oversaw the redesign CI’s email templates.

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Interactive CTA Generator for Arts Marketers 2.0: Find Your Perfect CTA

November 16, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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A Case Against Buying Ads Directly on Your Newspaper Website

September 26, 2017

Purchasing online ads directly from a publisher like your local or national newspaper is expensive. Is it worth it?  

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Best Practices for Creating Stunning (and Effective) Display Ads

September 18, 2017

Display ads are digital “billboards.” Just as someone drives down the highway and may see a billboard for a few seconds, someone scrolls through their phone or PC and sees a display ad on their screen for a few seconds. You must capitalize on that moment to capture someone’s attention before they keep scrolling.

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Customer Retention is Broken. Here's How to Fix It.

September 11, 2017

If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right?

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Livestream + Q&A 
Arts Industry Data Analysis: Pandemic Response

This livestream explores findings from a survey of 54 arts organizations. You’ll learn about evolutions within the digital and media landscape and build frameworks for stronger teams.

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CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

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Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

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