Ideas

Some Helpful GDPR Resources

May 16, 2018

The General Data Protection Regulation (GDPR) is confusing to marketers. Of course it is! GDPR is a legal issue and we are not lawyers. At CI we want to be helpful so what we can provide is what our lawyer sent to us and other resources we have found useful in facing GDPR for our business. This is the first post we’re publicly releasing with another specifically about Google Analytics to follow. CI clients will be hearing more from us individually.

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User-centric Design: The Homepage

April 12, 2018

When we analyze Google Analytics (GA) client data at Capacity Interactive, two themes relating to the homepage commonly recur. Chances are, if you were to look at your own data, you’d see something very similar:

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5 Reasons You Should Take the 2017 Benchmark Survey

April 10, 2018

At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.

Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.

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Launching a Flexible, Agile, and Evolving Website with the Right Analytics Tools

September 13, 2017

The Challenge

When investing massive capital and human resources into a website redesign or update, how do you make the right design and content decisions to ensure a knockout site that meets stakeholders’ needs? We hope it comes as a huge relief to hear you can’t possibly make perfect and complete decisions at one preordained moment in time.

Thriving digitally today means your site (and your management of it) must be flexible and agile, evolving to meet the changing needs of users over time. So, how do you do this when your time and resources are finite?

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Connecting with Patrons in Relevant Mobile Moments

August 9, 2017

It’s not easy to sell convertibles in the rain. This was the challenge for Audi Canada as they attempted to increase test drives for their A3 Cabriolet convertible. How could they reach their customers in the most relevant context to sell more cars? They turned to the insights gleaned from their potential customers’ mobile devices. Audi launched a mobile ad campaign where customers could book test drives directly from the ad experience. These ads were targeted to people in close proximity to a dealership, prioritized via CRM data and displayed only on sunny days when they knew test drives would be more likely. By understanding the context of their customers’ lives through the clues they leave behind though their mobile devices, Audi increased test drives by 51% and drove $13M in new A3 Cabriolet sales.

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Demystifying the Design Process: UX/UI Explained

June 20, 2017

There are a lot of buzzwords in the digital design sphere. In this post, we’ll take a look at one of the more ubiquitous ones these days: User Experience and User Interface. I’ll fill you in on what these terms mean and why they’re important to your organization’s digital strategy.

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New Stats from Google on Mobile, Search, and Video: Takeaways for Arts Marketers

June 7, 2017

I recently wrote that a mobile optimized website, search, and video were among the top digital marketing priorities for 2017Some new powerful statistics were released by Google recently at the Google Marketing Next event that are a good supplement to that post.

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Don’t Be Afraid To Ask For Help: Musings on Hiring an Outside Project Manager for Your Website Redesign

January 19, 2017

Your organization’s website is your first-impression for many of your potential ticket buyers, patrons or clients. It shows off your visual identity and houses all of the essentials about you and your mission. Your sales, fundraising, online engagement, lead generation, and more depend on your place online.

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We Are Living In A Mobile World - Is Your Website Truly Optimized to Sell Tickets?

January 18, 2017

As the analytics lead at Capacity Interactive, my job revolves around on-site behavioral data - collecting it, analyzing it, making informed decisions and strategic recommendations based on it. Data can be analyzed in many ways, and I don't believe in a cookie-cutter approach. Every client is unique - in who they are, what their objectives are, what kind of content they have, how their website looks, what tech platforms they use, etc.

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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

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2017 Arts Industry Digital Marketing Benchmark Survey

See how the arts industry is evolving in contexts that are most meaningful to you. Complete the survey, be the among the first to receive the results, and improve our field.

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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