Ideas

You've Got (Anticipated, Personal, Relevant) Mail

November 29, 2017

Happy National Electronic Greetings Day! While e-cards may be going the way of the telegram (remember those? yeah, me neither…), today is still a great reminder that we all enjoy being on the receiving end of a cheery “hello”, “happy birthday” or “just for laughs” greeting!

READ MORE

Interactive CTA Generator for Arts Marketers 2.0: Find Your Perfect CTA

November 16, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

READ MORE

Beyond the Hashtag: #GivingTuesday

November 9, 2017

It’s November. That means brisk weather and crunchy leaves underfoot. Your mind turns to Thanksgiving and you start to panic. Not about the perfect green bean casserole but about #GivingTuesday - one of the most anxiety-inducing hashtags out there.

READ MORE

What I Learned Curating Talks by Cultural Leaders

October 18, 2017

It’s a simple concept, and anyone familiar with the Tessitura Software origin story will recognize “Know to whom you are speaking” as a key design goal back in 1999 when the product was first innovated as an enterprise-wide, unified-CRM solution for non-profit arts organizations. Back then, it was more about solving problems like making sure that subscribers, who were also major donors, did not receive a generic request for a $50 donation with their subscription renewals.

READ MORE

Customer Retention is Broken. Here's How to Fix It.

September 11, 2017

If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right?

READ MORE

The Evolved Role of the Marketing Department in Our Digital Age

July 18, 2017

I am thrilled to be keynoting Capacity Interactive’s Digital Marketing Boot Camp for the Arts this October. “Prepare to get your geek on.” That tagline is music to my geeky, data-loving ears.

As the Chief Market Engagement Officer at IMPACTS, my job involves translating big data concerning trends in audience behaviors and perspectives, and making it both accessible and actionable to the hard-working folks who run cultural institutions. I work with boards and executives at major institutions regarding data-informed best practices related to earned revenue, the visitor experience, creating access programs that actually work, and cultivating donors. My focus is on how audiences think and behave. After all, it is living and breathing human beings that arts organizations aim to educate and inspire.

READ MORE

Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

READ MORE

Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

READ MORE

'Twas the Night Before a Show

December 19, 2016

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

READ MORE

Personalization Matters: 6 Ideas to Make Your Email Marketing Campaigns More Relevant

October 31, 2016

Let me take a wild guess...Your organization’s open and clickthrough rates are 20-30% and 2-3%, respectively.

Good news: You’re average.
Bad news: You’re average.

READ MORE
Author




Get Notified About New Blog Posts


By submitting, I am opting in to receive emails from Capacity Interactive.


Engage Community
Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

Buy Early & Save Big

 


Market Smarter
2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

Check it out


Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

Subscribe, Listen, Get Inspired