CI to Eye Podcast

 

CI to Eye Podcast:

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions.

Erik Gensler, the President of Capacity Interactive (CI), speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation. If you're an arts administrator, you don't want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.

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CI to Eye with Jack McAulffie

The Legendary Audience Churn Study: Jack McAuliffe

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Jack McAuliffe is an organizational coach for arts organizations. He's had a long career in arts leadership including serving as the first Director of Marketing at the Kennedy Center and as the COO of the League of American Orchestras, where he commissioned several audience engagement studies including the legendary Orchestra "Churn Study."

In this episode, Erik and Jack discuss the findings from four large audience research studies, why a good marketing director should have a role in programming, and how storytelling and context are so important for arts organizations.


CI to Eye with Monica Holt

The Privilege of Leadership: Monica Holt

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Monica Holt is the Director of Marketing at The Kennedy Center. Monica began leading a team early in her career and brings a thoughtful and very much self-taught take on leadership at a large and complex arts organization.

In this episode, Erik and Monica discuss the privilege of leadership, the best ways to get buy-in for digital marketing at large arts organizations, and how being a good employee does not necessarily make you a good manager (and how that is totally okay).

Amber Cox

What the Arts Can Learn from Sports Marketing: Amber Cox 

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Amber Cox, Vice President of the Connecticut Sun and New England Black Wolves, has spent her career in leaderships roles at sports franchises across the country. She served as the Chief Marketing Officer (CMO) of Major League Soccer teams, Associate Commissioner for Women’s Basketball for the Big East Conference, and President and CMO of the WNBA’s Phoenix Mercury.

In this episode, Erik and Amber talk about what she learned in marching band, how sports teams use social storytelling to grow loyalty, and how to keep a marketing team motivated even if your team is losing.
 

Steven Roth

Pricing Expert: Steven Roth 

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Steven Roth is the President of JCA Arts Marketing and an expert in pricing and revenue management for the cultural field.

In this episode, Erik and Steven talk about pricing theory, how to increase revenue even if you have a small venue, how to avoid panic discounting, and what to do if your show is not selling.


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You've Cott: Thomas Cott 

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To arts administrators Thomas Cott is perhaps best known for You’ve Cott Mail, an emailed digest of news and commentary about the arts he sent for free almost every weekday for over 20 years. Thomas' career has encompassed producing and administrative roles in dance, theater, opera, and the humanities—from Broadway to the New York Public Library. He's currently at Alvin Ailey American Dance Theater as Senior Director of Marketing and Creative Content. In this episode, Erik and Thomas talk about what marketing was like before the Internet, the origins of You’ve Cott Mail, how Alvin Ailey is working to speak to millennials, and they may have chatted a bit about Beyoncé. 


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Our People Crisis in the Arts: Jill Robinson 

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Jill Robinson was a marketing leader at symphonies before becoming a client of TRG Arts and then an owner and company President. She helped grow the firm from a marketing consultancy focused on symphony orchestras to a data-driven consulting firm that now works with arts and cultural organization across multiple continents. In this episode, Erik and Jill talk about how people are more valuable than data, how organizations need to take responsibility for the success and failures of their employees, and how organizations must be as excellent throughout the whole institution as they are on the stage.


Jennifer Zaslow

Fighting Saboteurs with Jennifer Zaslow

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Jennifer Zaslow is Erik's insightful and eloquent executive coach. Jennifer spent most of her career working at non-profits and arts organizations including Manhattan Theatre Club, New York City Opera and most recently as the VP of Development at New York Public Library. Jennifer is now a Partner at Clear Path Executive Coaching where she works with leaders to help them reach peak performance. In this episode, Erik and Jennifer talk about the importance of strong values in the workplace, fighting saboteurs, and how leaders are not supposed to know everything.


Christopher Williams

Master Ticket Slinger: Christopher Williams

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Christopher Williams is a 20+ year arts marketing veteran and is the Vice President at Capacity Interactive. Erik, though he may be biased, often says that Christopher is one of the smartest and hard-working arts marketers he's ever met. In this episode, Erik and Christopher talk about what makes a good marketing leader, why it's so challenging for some organizations to make the transition to digital marketing, and take an insider's look at Capacity’s company culture.


Tom O'Connor

The Most Networked Man in the Arts: Tom O'Connor

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Tom O'Connor may be the most networked person in the arts. He's the former marketing director of Roundabout Theatre Company and is now a marketing and audience development consultant who works with a range of organizations across the cultural sector. Tom is wise, hilarious, thoughtful and kind. In this episode, Erik and Tom talk about what makes healthy and happy organizations, what goes on in the bar at marketing conferences and how to create environments of trust where innovation can thrive.

Erik Gensler

CI to Eye

 

Original Music by James Harvey