March 6, 2017
March 6, 2017
October 14, 2015
I love attending digital marketing conferences and professional development workshops. The conversations with peers and masters of the digital trade never fail to inspire me. Between multiple hits of caffeine and favoriting hilarious conference Tweets, my head fills with big ideas...video trailers...user-generated content...audience engagement. I leave inspired to do more, create more and build the gosh-darn best, most creative AND profitable digital marketing campaigns the arts world has ever seen.That’s Friday.
Monday might be a different story.
May 19, 2015
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
February 6, 2014
As an industry it is imperative we up our social game. Many organizations are still marketing like it is 2003; relying heavily on newspaper, radio and print. I see organizations dipping their toes in social but it is still not core to their strategy. Most organizations are severely underfunding social media and content creation. Not to be hyperbolic, but this needs to change for our industry to continue to thrive.
January 20, 2012
I've worked with a lot of arts orgs and I've seen some similar characteristics among the ones that are succeeding with their digital marketing. Here are seven characteristics of the orgs that are flourishing:
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Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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