Ideas

Hi, CI! Carly Baron, Digital Marketing Analyst

January 24, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Analysts who loves to geek out about conversion tracking, encourages arts marketers to take their social content to the next level, and is a competitive ballroom dancer. 

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Hi, CI! Mike Zdeb, Digital Marketing Analyst

November 21, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Analysts who is a talented musician, an Excel nerd, and brings his creativity and love of teaching to the CI office every day. 

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Chutzpah, Hacking, and Other Lessons I Learned From Working in Israel

September 6, 2017

As a native Israeli and general tech enthusiast, I can’t help but feel proud when I hear of an Israeli start-up that gets acquired by some big company (some more famous acquisitions include Waze for ~$1 Billion, Viber for $900 Million, and Mobileye for $15 Billion). Many people wonder how it is possible that Israel – a country that is so small (about the size of NJ and a population less than NYC), that is so young, and whose economic roots are in agriculture – how can Israel be such a tech leader and start-up hub for the world?

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Our Values: They Truly Guide How We Operate

March 6, 2017

 
Openness. Happiness. Self-improvement. Sharing. Measurement. Partnership. Passion.
 
These values guide everything we do at CI, from how we hire to how we work with our clients. Our values are so important to us, they are painted on the wall of our office as a daily reminder to our team.
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The CI Team (In Infographic Form)

March 3, 2017

Today is Employee Appreciation Day! To celebrate, we want you to know more about the team that helps arts organizations market smarter. From our favorite musicals to our favorite snacks, we nerded out on this infographic. Enjoy!

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Creating Strong Content Without Breaking the Bank

October 14, 2015

I love attending digital marketing conferences and professional development workshops. The conversations with peers and masters of the digital trade never fail to inspire me. Between multiple hits of caffeine and favoriting hilarious conference Tweets, my head fills with big ideas...video trailers...user-generated content...audience engagement.  I leave inspired to do more, create more and build the gosh-darn best, most creative AND profitable digital marketing campaigns the arts world has ever seen.

That’s Friday.

Monday might be a different story.

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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
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2013 Performing Arts Digital Marketing Benchmark Study

July 15, 2014

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  

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The Social Imperative

February 6, 2014

 

As an industry it is imperative we up our social game. Many organizations are still marketing like it is 2003; relying heavily on newspaper, radio and print. I see organizations dipping their toes in social but it is still not core to their strategy. Most organizations are severely underfunding social media and content creation. Not to be hyperbolic, but this needs to change for our industry to continue to thrive.

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Performing Arts Digital Marketing Benchmarks

September 9, 2013

Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?” 

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