Ideas

A Case Against Buying Ads Directly on Your Newspaper Website

September 26, 2017

Purchasing online ads directly from a publisher like your local or national newspaper is expensive. Is it worth it?  

READ MORE

Best Practices for Creating Stunning (and Effective) Display Ads

September 18, 2017

Display ads are digital “billboards.” Just as someone drives down the highway and may see a billboard for a few seconds, someone scrolls through their phone or PC and sees a display ad on their screen for a few seconds. You must capitalize on that moment to capture someone’s attention before they keep scrolling.

READ MORE

Customer Retention is Broken. Here's How to Fix It.

September 11, 2017

If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right?

READ MORE

Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

READ MORE

Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

READ MORE

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

March 7, 2017

Here at CI, we’re always talking about getting the right message to the right people at the right time. But what does that actually look like in practice?

READ MORE

'Twas the Night Before a Show

December 19, 2016

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

READ MORE

Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

READ MORE

The Undeniable Pull of Emotional Marketing

May 25, 2016

The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go. 

READ MORE

More Ticket Sales or Perfect Measurement?

May 23, 2016


One of the most powerful things about digital advertising is the ability to measure results.
But the ability to measure results should influence your strategy, not dictate it.

READ MORE
Author




Get Notified About New Blog Posts


By submitting, I am opting in to receive emails from Capacity Interactive.


Engage Community
Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

Learn More & Register


Market Smarter
2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

Check it out


Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

Subscribe, Listen, Get Inspired