Ideas

Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

READ MORE

Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

READ MORE

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

March 7, 2017

Here at CI, we’re always talking about getting the right message to the right people at the right time. But what does that actually look like in practice?

READ MORE

'Twas the Night Before a Show

December 19, 2016

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

READ MORE

Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

READ MORE

The Undeniable Pull of Emotional Marketing

May 25, 2016

The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go. 

READ MORE

More Ticket Sales or Perfect Measurement?

May 23, 2016


One of the most powerful things about digital advertising is the ability to measure results.
But the ability to measure results should influence your strategy, not dictate it.

READ MORE

You Probably Suck at Getting Leads

September 14, 2015

I just saw the results from the first day of Alvin Ailey American Dance Theater's on-sale for their five week holiday season in NYC. The results were excellent—18% ahead of last year's first day of on-sale.

READ MORE

Subscription Campaigns in the Digital Age

July 21, 2015


Catwalking/Getty Images

While last summer was the season of retro eyewear, our spring and summer months have always been about digital subscription campaigns. Trust us—it’s just as cool!

READ MORE

2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
READ MORE
Author




Related posts

Get Notified About New Blog Posts


By submitting, I am opting in to receive emails from Capacity Interactive.


Build Community
Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

Learn More & Register


Market Smarter
Digital Marketing Benchmarks

The 2015 Benchmark Study includes market research data from 130 arts organizations.

 

Explore