November 16, 2017
November 16, 2017
September 26, 2017
Purchasing online ads directly from a publisher like your local or national newspaper is expensive. Is it worth it?
September 18, 2017
Display ads are digital “billboards.” Just as someone drives down the highway and may see a billboard for a few seconds, someone scrolls through their phone or PC and sees a display ad on their screen for a few seconds. You must capitalize on that moment to capture someone’s attention before they keep scrolling.
September 11, 2017
If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right?
March 15, 2017
It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!
March 9, 2017
March 7, 2017
Here at CI, we’re always talking about getting the right message to the right people at the right time. But what does that actually look like in practice?
May 25, 2016
The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go.
By submitting, I am opting in to receive emails from Capacity Interactive.
Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
Subscribe, Listen, Get Inspired