Skip to content
Follow Us

Get the best of Capacity Interactive delivered to your inbox.

The Longtail Blog The Longtail Blog

The Longtail Blog

Your Arts Marketing Blog

Sharpen your digital skills with blog posts that will help you market smarter. Topics include digital marketing, website analytics and optimization, arts leadership, and so much more.

Explore Our Blog

Investing in Email to Increase Engagement
Email Marketing
Feb 28, 2024
7 Min Read
Investing in Email to Increase Engagement
Arts and culture organizations use email every day, which makes it easy to take for granted. But with a little attention and int...
Leveraging AI in Google and Meta
Digital Advertising
Feb 21, 2024
11 Min Read
Leveraging AI in Google and Meta
AI. Just hearing the word is sure to conjure strong feelings, be it excitement for a new frontier or sweat-inducing nerves about...
Your 2024 Digital Priorities
Digital Advertising, Email Marketing, Search Engine Optimization, Website Analytics & Optimization
Feb 14, 2024
5 Min Read
Your 2024 Digital Priorities
As we step into the bright and promising year of 2024, the digital marketing landscape evolves at almost a breakneck pace. Artif...
Should I Use Meta’s CTA Buttons?
Digital Advertising
Feb 12, 2024
3 Min Read
Should I Use Meta’s CTA Buttons?
To button or not to button—that is the question so many organizations ask. The button in this case is specifically referring t...
Diversifying Beyond Google and Meta
Digital Advertising
Feb 07, 2024
6 Min Read
Diversifying Beyond Google and Meta
At CI, we understand that resources—like time, money, and staff—are limited. When managing paid advertising for our clients,...
What Website Data Can Do for You
Website Analytics & Optimization
Jan 30, 2024
3 Min Read
What Website Data Can Do for You
As arts marketers, we are constantly trying to do more with less and be as efficient as possible with our time and money. Websit...

Explore More Resources

CTA Generator

Your copy must be compelling, creative, and to-the-point if you want to grab attention.

Take Me There >

Social Media Calendar

Authentic digital connection is more important than ever. This resource will help you create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences.

Inspiration Ahead >