March 9, 2017
March 9, 2017
December 16, 2016
I don’t consider myself a fundraiser at all. Yes, I worked as a grant writer for a not-for-profit theatre company for two years fresh out of college, but writing proposals to large foundations asking for funding hardly matches the hustle it takes to be a real deal fundraiser, grassroots style. Asking people for money was always mildly terrifying to me, though I would give what I could to causes I believed in.
July 25, 2016
When Stephen Dubner interviewed Charles Duhigg, author of the book Smarter Faster Better in a Freakonomics podcast focused on productivity, Duhigg told a story about how electricity, when it was first popularized, was hailed as a game changer for productivity. There was a huge wave of factories that replaced their steam engines with electric engines. But what happened next is what economists called a “productivity paradox”- initially, productivity didn’t rise in the factories.
May 19, 2015
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
July 9, 2013
There’s a lot of debate in the marketing community about whether or not you can successfully sell goods and services, in this instance, tickets, on Facebook. We know that Facebook is one of the best ways to get fans of an organization engaged in the digital space, but could that really translate to ticket sales? Does Facebook advertising work?
June 20, 2013
Within 6 months, Leadacity collected over 3,000 email addresses for New York City Center.
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December 13, 2012
It is the end of the year and many arts organizations are gearing up for end of year fundraising campaigns. One of five of all donations made during the year happen in the final week of December. Here are some things we've learned about successful fundraising for the arts:
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Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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