Ideas

The Evolved Role of the Marketing Department in Our Digital Age

July 18, 2017

I am thrilled to be keynoting Capacity Interactive’s Digital Marketing Boot Camp for the Arts this October. “Prepare to get your geek on.” That tagline is music to my geeky, data-loving ears.

As the Chief Market Engagement Officer at IMPACTS, my job involves translating big data concerning trends in audience behaviors and perspectives, and making it both accessible and actionable to the hard-working folks who run cultural institutions. I work with boards and executives at major institutions regarding data-informed best practices related to earned revenue, the visitor experience, creating access programs that actually work, and cultivating donors. My focus is on how audiences think and behave. After all, it is living and breathing human beings that arts organizations aim to educate and inspire.

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Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

December 16, 2016

I don’t consider myself a fundraiser at all. Yes, I worked as a grant writer for a not-for-profit theatre company for two years fresh out of college, but writing proposals to large foundations asking for funding hardly matches the hustle it takes to be a real deal fundraiser, grassroots style. Asking people for money was always mildly terrifying to me, though I would give what I could to causes I believed in.

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Digital Fundraising: Breaking Down Silos and Rethinking the Ordinary

July 25, 2016

When Stephen Dubner interviewed Charles Duhigg, author of the book Smarter Faster Better in a Freakonomics podcast focused on productivity, Duhigg told a story about how electricity, when it was first popularized, was hailed as a game changer for productivity. There was a huge wave of factories that replaced their steam engines with electric engines. But what happened next is what economists called a “productivity paradox”- initially, productivity didn’t rise in the factories.

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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
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2013 Performing Arts Digital Marketing Benchmark Study

July 15, 2014

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  

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Performing Arts Digital Marketing Benchmarks

September 9, 2013

Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?” 

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Facebook vs. The New York Times Online: Which Sells More Tickets?

July 9, 2013

There’s a lot of debate in the marketing community about whether or not you can successfully sell goods and services, in this instance, tickets, on Facebook. We know that Facebook is one of the best ways to get fans of an organization engaged in the digital space, but could that really translate to ticket sales? Does Facebook advertising work?

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Infographic: $57,000 in Sales from 6 Months of Email Collection

June 20, 2013

Within 6 months, Leadacity collected over 3,000 email addresses for New York City Center.

Contact us to learn more and start your 7-day free trial.

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Gimme More, Gimme Gimme More

December 13, 2012

It is the end of the year and many arts organizations are gearing up for end of year fundraising campaigns. One of five of all donations made during the year happen in the final week of December. Here are some things we've learned about successful fundraising for the arts:

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Engage Community
Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

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Market Smarter
2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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