Hi, CI! Aziza Mistral, Paid Search Analyst

February 28, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Paid Search Analysts who loves comic books, is a keyword analysis superhero, and helps arts administrators get excited about search engine marketing.

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Documenting the Updates and Ch..Ch..Changes in the Google Grant Program

January 17, 2018

If your organization has a Google Grant account, you may have noticed that 2017 was a year of significant change for the program. Particularly towards the end of the year, it felt like every few weeks Google was releasing a major update to its AdWords policies. As a result, it became much more challenging to spend through your allotted budget. In 2018 there are already several key changes underway. It’s a lot to wrap your head around but don’t worry. We’ve got you covered.

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New Stats from Google on Mobile, Search, and Video: Takeaways for Arts Marketers

June 7, 2017

I recently wrote that a mobile optimized website, search, and video were among the top digital marketing priorities for 2017Some new powerful statistics were released by Google recently at the Google Marketing Next event that are a good supplement to that post.

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Hi, CI! Ryan Lew, Paid Search Analyst

March 6, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. First up - one of our fearless paid search analysts.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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When Paid Search and Google Grants Should Join Forces to Drive Conversions

January 26, 2016

All of us working at or with nonprofits love the “Monopoly money” Google gives us every month via our Google Grant accounts. That $10,000 in free, monthly search advertising money calls to mind the stereotypical Hollywood representation of the New York Stock Exchange trading floor: numbers flashing, people shouting things about bids and buys and sells at each other and into phones.

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A Beginner's Guide to Simple Customer Segmentation

October 1, 2015

There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.

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Subscription Campaigns in the Digital Age

July 21, 2015

Catwalking/Getty Images

While last summer was the season of retro eyewear, our spring and summer months have always been about digital subscription campaigns. Trust us—it’s just as cool!

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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.


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CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.


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