Ideas

Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Hi, CI! Ryan Lew, Paid Search Analyst

March 6, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. First up - one of our fearless paid search analysts.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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When Paid Search and Google Grants Should Join Forces to Drive Conversions

January 26, 2016

All of us working at or with nonprofits love the “Monopoly money” Google gives us every month via our Google Grant accounts. That $10,000 in free, monthly search advertising money calls to mind the stereotypical Hollywood representation of the New York Stock Exchange trading floor: numbers flashing, people shouting things about bids and buys and sells at each other and into phones.

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A Beginner's Guide to Simple Customer Segmentation

October 1, 2015

There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.

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Subscription Campaigns in the Digital Age

July 21, 2015


Catwalking/Getty Images

While last summer was the season of retro eyewear, our spring and summer months have always been about digital subscription campaigns. Trust us—it’s just as cool!

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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
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5 Tips to Spruce Up Your Paid Search for the Holidays

December 11, 2014

The holidays are here! For those working in the digital world, this usually means a little more budget, some loftier goals and a lot more pressure to have your campaigns perform well. George Chen, our Senior Director of Search, is here to give you some paid search and Google Grant account tips to help get through the season:

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2013 Performing Arts Digital Marketing Benchmark Study

July 15, 2014

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  

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Three Google AdWords Features Your Arts Organization Should Be Using

January 3, 2014

Google AdWords just keeps getting better. AdWords is adding features that are super useful for arts organizations that sell tickets online. Here are three you should be using -- and all three can be used on a Google Grant account:

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Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

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Digital Marketing Benchmarks

The 2015 Benchmark Study includes market research data from 130 arts organizations.

 

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