Ideas

Why You Shouldn’t Delete Your Performance/Exhibition Detail Pages

April 26, 2017

It’s time to announce your new season or exhibition and you’re ready to publish the detail pages on your website. Since last year’s landing pages are obsolete, you should just delete them, right? Think again.

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Hi, CI! Ryan Lew, Paid Search Analyst

March 6, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. First up - one of our fearless paid search analysts.

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Building a Content Marketing Strategy from the Ground Up

September 24, 2015

You wake up with a sense of purpose. This is the year you’re going to shake up your marketing strategy. Years of the same old playbook have and landed you in plateau-land when it comes to lead generation. Things haven’t been bad...they’ve just been “meh.”

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5 Tips to Spruce Up Your Paid Search for the Holidays

December 11, 2014

The holidays are here! For those working in the digital world, this usually means a little more budget, some loftier goals and a lot more pressure to have your campaigns perform well. George Chen, our Senior Director of Search, is here to give you some paid search and Google Grant account tips to help get through the season:

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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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