Ideas

Hi, CI! Andrew Llewellyn, Digital Marketing Analyst

April 17, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Digital Marketing Analysts, who is a trombonist, coffee lover, and an avid content creator. 

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

March 7, 2017

Here at CI, we’re always talking about getting the right message to the right people at the right time. But what does that actually look like in practice?

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Using Facebook to Sell to the Elusive Group Buyer

February 17, 2017

A group of hyenas may be called a cackle and a group of owls may be called a parliament - but a group sale? I like to call that a win.

A group sale is an elusive creature that can drive 10 to 100 to even 500 tickets. If you know group sales - you know it can be a challenge to market them. How can you reach audiences that buy large quantities of tickets? Are they only in our dreams?

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Video Killed The Print (And Radio) Star: 2016 Stellar Arts Marketing Videos

January 17, 2017

Print came and broke your heart...oh-wa-oh!

If you haven’t yet ‘Cut a Print Ad and Created a Video,’ there’s still time. And why wouldn’t you? Online video influences buying behavior.

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'Twas the Night Before a Show

December 19, 2016

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

December 16, 2016

I don’t consider myself a fundraiser at all. Yes, I worked as a grant writer for a not-for-profit theatre company for two years fresh out of college, but writing proposals to large foundations asking for funding hardly matches the hustle it takes to be a real deal fundraiser, grassroots style. Asking people for money was always mildly terrifying to me, though I would give what I could to causes I believed in.

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Lights, Camera, Facebook Live

December 14, 2016

All of a sudden, Facebook Live is everywhere. There is a full-page ad for “the first camera for Facebook Live” in the Nov-Dec issue of New York Magazine. There is a new Facebook alert when a trending event is Live.  There were endless speeches live streamed on Facebook during the 2016 Presidential election cycle, not to mention the more lighthearted Ricky-Gervais-in-a-bathtub type of streaming that pops up in your Newsfeed.

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How Arts Organizations Can Woo a Millennial, From a Millennial

November 28, 2016

First of all, let me just get it out there — I am a millennial. I grew up with the Internet. I wear big headphones. It doesn’t matter how many different situations my mom proposes — I would always rather text than call. I know where my friends are basically all the time, thanks to the various social media platforms we hold near and dear.

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October 19-20, 2017
The TimesCenter, NYC

 

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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