Ideas

Get your confetti ready. 28-day attribution windows in Meta are back. But before we start popping bottles, let’s take a quick trip down memory lane. (Yes, we’re going to revisit iOS 14, but there’s a light at the end of the tunnel!)

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stephanie O'Brien: a CI Digital Marketing Senior Analyst whose creativity seemingly knows no bounds—from crocheting, sewing, metalsmithing and more!

As arts marketers, we know that digital strategies are not one-size-fits-all, especially when it comes to symphony orchestras and their large volume of programming.

The Dallas Symphony Orchestra (DSO) is the largest performing arts organization in the southwest United States. Their team markets upwards of four dozen programs per season, and the orchestra reaches more than 243,000 adults and children annually through performances, educational programs, and community outreach initiatives. 

When we launched our partnership with the DSO in 2019, we knew their jam-packed seasons demanded a unique digital solution. We developed a tiered advertising strategy for the DSO’s Meta campaigns that minimizes audience redundancies, decreases the likelihood of ad fatigue, and keeps costs low.

It’s no secret that the pandemic has shifted the subscription and membership landscape. With subscriptions declining 27% compared to pre-pandemic levels and arts buyers increasingly hesitant to plan far in advance, selling subscriptions and memberships can feel like an uphill battle. But it’s not impossible, especially with an innovative digital strategy. 

We worked with The Denver Art Museum to employ their first-party data to successfully close member renewals, drive revenue, and create excitement around a key exhibition.

When crafting a digital advertising campaign, most content seeks to answer the question, “Why should I see this show/concert/exhibition?” This has valuable short-term sales results and is a significant part of the puzzle as arts marketers work to bring in audiences and meet their show-specific sales goals. 

But while shows eventually must close, your organization's purpose remains evergreen. Investing in long-term campaigns—also known as institutional campaigns—is a strategic investment in future audiences and a great way to diversify your marketing strategy.

Holiday productions bring in crucial revenue for performing arts organizations, but selling the same show year after year is no easy feat. 

From TikTok to Reels, vertical video has taken over our social media feeds and our free time. With TikTok’s explosive growth and Meta’s algorithm favoring Reels, the ratio is 9:16, and the time is now. 

Vertical video is a top priority in 2023 and beyond—but where do you begin? Fear not. We’re outlining the best tips, resources, and advice to get you started on your vertical video journey.

The digital landscape evolves at a rapid pace—so what should you focus on in 2023? 

Over the next few weeks, we’ll dive into seven major areas that you should actually prioritize, starting with one of the most important keys to digital marketing success: a first-party data strategy. 

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Cecily Moore: CI's Manager, Content Strategy and Creation and multi-talented designer with boundless colorful creativity.

Twitter: a platform that launched in 2006 with a bright future. Now, it’s become the center of controversy and rapid decline as a result of Elon Musk’s takeover.