How We Helped Crystal Bridges Museum of American Art Streamline Its Digital Strategy

July 31, 2023

When you market a large volume of programs and initiatives, it can be tempting to run as many campaigns as possible—the more ads, the better, right?—but that doesn’t necessarily guarantee an equally significant payoff. When it comes to digital advertising, sometimes less is more. 

Intentionality is key, especially for multifaceted arts organizations with small (but mighty) marketing teams. We worked with Crystal Bridges Museum of American Art to streamline their campaign structure, mitigate audience overlap, and reduce their team’s workload, all while maximizing overall impact.

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Ask CI: Should My Arts Organization Join Threads?

July 12, 2023

Last week, Meta bolstered its social media domination with the launch of its newest app, Threads. Threads grew its user base to over 100 million accounts in just five days since its launch. (Twitter is currently sitting at around 350 million users.) For comparison: it took TikTok nine months to achieve that same milestone. Threads is officially the fastest-growing online platform in history.

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Ask CI: Crafting the Perfect Digital Holiday Campaign

June 29, 2023

It's summertime, and you know what that means: arts marketers have visions of Sugar Plum Fairies dancing in their heads. That’s right: now is the time to plan—and, in many cases, start—your holiday programming campaigns. 

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Ask CI: Measuring Success Without Purchase Tracking

June 7, 2023

When you think about digital marketing campaigns, return on investment (ROI) likely comes to mind. But what happens when you’re running an attendance or membership campaign, and purchases largely don’t take place online? Museums and similar types of cultural institutions often find themselves in this predicament. 

At CI, we’re obsessed with measurement, and that includes even those scenarios that seem unmeasurable. Enter: proxy metrics. A proxy metric is something you can measure that represents or approximates the value of your intended metric when data is limited. Let’s look at how we use proxy metrics to measure campaign performance for the museums we work with.

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Hi, CI with Stacie Louis-Jacques

June 6, 2023

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stacie Louis-Jacques: a CI Digital Marketing Analyst, singer, actress, and saxophonist whose love for the arts continues to grow every day.

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How We Helped San Francisco Opera Boost Subscription Sales With First-Party Data

May 16, 2023

As privacy changes keep rolling in, it’s never been more clear that first-party data is the future of digital marketing—but how do you harness that power in a digital marketing campaign?

When San Francisco Opera (SF Opera) was ready to announce its 2023–2024 season, we developed a multi-pronged strategy that used first-party data as its foundation to drive subscription acquisition and renewals.

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Conquering the Asset Desert: Level Up Your Key Art

April 27, 2023

If you’re a content creator, you’re no stranger to getting creative with limited assets. But with short attention spans and competing internal priorities, it can feel overwhelming to think of fresh content ideas for paid campaigns. Enter: CI’s content experts. Our content team has seen everything from working with a high programming volume to minimal assets.

Read on to take your key art from static to scroll-stopping. It’s the first installment of a new blog post series to help you conquer the asset desert and craft content that converts. It’s World Design Day, after all!

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How We Helped San Francisco Opera Reach New Audiences With Cutting-Edge Tactics

April 27, 2023

Audience development is a crucial task for arts organizations. When growing your pool of prospective ticket buyers, thinking outside the box and utilizing innovative digital strategies is essential.

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How We Helped The Mondavi Center Drive Revenue for Post-Holiday Performances

April 5, 2023

January is a notoriously quiet month in the arts. Audiences are recovering from the excitement of the holidays but are still deciding whether to dive into plans for the new year. If you’re a performing arts center with a packed programming lineup, though, you can’t take a breather.

We helped the Mondavi Center for the Performing Arts beat the January doldrums with a wide-reaching Meta campaign that drove an outstanding return on investment (ROI) and built audiences for future programming.

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How We Helped Berkeley Repertory Theatre Drive Revenue for a Regional Premiere

March 16, 2023

Regional theater premieres can be golden opportunities to build on a show’s momentum, setting you up to run a comprehensive Meta campaign that meets revenue goals and also drives awareness of and sales for subscriptions, classes, and additional shows.

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Boot Camp 2023 On Demand

In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk.

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CI to Eye Podcast

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter.

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Social Content Calendar for Arts Marketers

Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long!

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The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

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