Ideas

Quick Tips for Arts Marketers: Update on Domain Verification

May 3, 2018

Update and revision as of May 11, 2018: Facebook has extended the Domain Verification deadline to May 24, 2018.

In March, we shared information on domain verification. Facebook is now asking business accounts to verify their domains by May 24, 2018.

Why is domain verification important? It’s a step towards ensuring that only verified owners can modify the way their content appears on Facebook. It essentially protects the integrity of publisher’s content. By confirming ownership of your organization’s website domain (or domains), you will be able to edit any content from posts that link to that site. You can modify photos, headlines, and descriptions that auto-populate when you reference a link from your domains in your Facebook post drafts. On May 24, the ability to edit linked content from unverified domains will be suspended.

Read More >

Hi, CI! Jess Isgro, Digital Marketing Analyst

April 20, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Digital Marketing Analysts who is a singer, a pianist, a phenomenal writer and social content creator, and a real-life pun master.  

Read More >

5 Reasons You Should Take the 2017 Benchmark Survey

April 10, 2018

At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.

Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.

Read More >

Ask the Industry: Unique Ways to Highlight Subscriber/Member Benefits 

April 2, 2018

Ask the Industry features advice from arts marketers in their own words. We hope you can learn from them and it will spark new ideas at your organization.

This month, we’re asking, “What are some unique ways to highlight the benefits of becoming a subscriber or member?" 

Kerry Ingram (Museum of Fine Arts, Houston), Karina Kacala (Opera Philadelphia), Jackie Ortiz (Pasadena Playhouse), and Vanessa Ramirez-Sparrow (Museum of Fine Arts, Houston) answer everything from creating unique content for different audiences to keeping subscription and membership campaigns fresh each year. 

Read More >

Using Facebook to Hit the Right Notes with Audience Development

March 27, 2018

Symphony organizations have been given a bad rap over the years for having an aging audience and an inability to attract younger patrons. Perhaps this challenge stems from us “talking at” vs. “with” younger audiences or creating programming that doesn’t appeal to them. If we can successfully create programming and feature benefits that align with what younger audiences want, the doors will stay open.

Read More >

Sorry to Ruffle Your Feathers but Performing Arts Buyers Are Not Using Twitter

March 7, 2018

At the end of 2017, we published the Performing Arts Ticket Buyer Media Usage Study, a collaboration with WolfBrown where we surveyed nearly 27,000 people who purchased a performing arts ticket within the prior two years at one of the 58 organizations that partnered with us on this study. We wanted to take a bird's eye view of what types of media arts buyers were consuming most often, and where they are getting their information about cultural events.

Read More >

Ask the Industry: Social Media and Project Management Tools

February 27, 2018

Ask the Industry features arts marketing practitioners from organizations across genres and budget sizes. This is advice from arts marketers in their own words - we hope you can learn from them and it will spark new ideas at your organization.

This month, we’re asking, “What tools do you use to manage a centralized calendar (for content and/or project management)?”

Ashley Haraburda (National Ballet of Canada), Aly Michaud (Cincinnati Playhouse in the Park), and Lee Bowen, Jennifer Rensenbrink, Isaac Risseeuw, and Marsha Walker from the Minnesota Orchestra answer everything from choosing the right software for your organization to making the case for them in a world of tight budgets.

Read More >

Go For the Gold: Become an Olympic-level Content Creator

February 22, 2018

When the Olympics are in full swing, I become the Leslie Jones of the CI office. I’m giving daily reports on the previous evening’s Olympic moments, sharing every tearful performance, and running around between desks yelling “USA! USA! USA!” I love the Olympics and because of this caring love (obsession), I try to consume as much Olympic content as I can in those precious weeks when NBC transforms into NBC Olympics, and it’s socially acceptable to live-Tweet about curling. Recently, I was scrolling through NBC Olympics' social media feeds and thought - wow. This is spectacular content. What can art marketers learn from this?

Read More >

Don't Take the Bait: Facebook Engagement Alternatives

February 13, 2018

Facebook recently rolled out yet another change to the News Feed algorithm, and honestly, we’re left with more questions than answers.

The update demotes individual posts from people and Pages that use engagement bait - a tactic that seeks to take advantage of Facebook's News Feed algorithm by asking for engagement to get more extensive organic reach. While this has long been considered a no-no, Facebook will officially begin demoting these types of posts. Facebook has also made an effort to demote clickbait headlines and low-quality web experiences.

Read More >
Author




Get Notified About New Blog Posts


Market Smarter
Introducing Behavior Infuser 

Save your users’ website behavior right in Tessitura! Use this data to target email, direct mail, and telemarketing campaigns. All the benefits of marketing automation, right from Tessitura.

Explore Now


Engage Community
Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

Sold Out

 


Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

Subscribe, Listen, Get Inspired