Step Into a New Chapter with Capacity Interactive

July 7, 2021

Announcment - Blog Post Header

In 2009, I launched Capacity Interactive (CI) to help the arts industry market in an ever-evolving new digital age. Over the past 12.5 years, we've grown from just me at my kitchen table to an incredible team of people who help arts organizations market smarter.

Throughout this time, I’ve become a big believer in embracing change. And in that spirit, I believe that leaders cannot and should not lead organizations forever.

The Next Chapter at CI

So, what’s next? Check out this 4-minute video to find out what's in store. I am so grateful for our arts community—let’s all look forward to what the future holds!




Erik Gensler
Capacity Interactive

Market Smarter
Boot Camp 2022: Infinite Iteration

Boot Camp 2022 is live in New York City, streaming online, and more connected than ever. In an increasingly cookieless world, infinite iteration is vital.

Get Tickets 

Market Smarter
The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study 

Market Smarter
CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

Listen Up

Market Smarter
Content Inspiration Gallery

This interactive resource features over 150 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.  

Take Me There

Watch and Learn
CI to Eye Live

Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

Tune In