Ideas

Central to the value of Facebook users and advertisers alike is its purpose of connecting people all over the world. Facebook has over two billion active users, and half speak a language that isn’t English. Additionally, a majority of Facebook Pages promote to multilingual audiences.

Carnegie Hall saw a crucial opportunity to reach multilingual audiences in New York City with their world-renowned programming. We worked with them to promote foreign language posts throughout various campaigns, which helped them bring new patrons into their universe, connect with communities in their languages, and as a bonus, drive strong return on investments (ROIs)!

Instagram’s strength as a photo and video sharing platform makes it a natural social media fit for visual art museums looking to engage audiences with their collections, exhibitions, and events. Our partnership with the Minneapolis Institute of Art (Mia) has demonstrated how seamlessly Instagram can be integrated into a comprehensive and highly-tailored marketing approach with Facebook and other digital channels.

When you’re tasked with creating videos for a non-profit organization, it’s easy to feel overwhelmed and start playing the comparison game.

"Opera companies have such beautiful sets to capture!"
"Orchestras have it so easy, they already have the music!"
"Dance companies have bigger budgets!"

Whether you’re preparing for a new season, or have year-round programming, video is an incredible medium to showcase what your organization has to offer. But sometimes, the process can seem daunting. How can you continually create stellar videos that inspire audiences to take action?

As the founder of Cinevative, I’ve helped organizations in the performing arts and live entertainment sectors create stunning videos. If you want to capture someone's attention, and keep them interested, it's important to produce videos that are not only visually appealing, but also effective. I've outlined five tips to help you get started. 

Compelling storytelling is the most important aspect of creating deep and engaging connections with audiences in our venues and in the digital world. The National Ballet of Canada’s digital platforms showcase the daily life of a ballet company, giving a window into the lives of our artists and all the elements that go on behind the scenes to create the magic that is seen onstage.

We were thrilled to have the blockbuster hit Alice’s Adventures in Wonderland return to the stage during our Winter Season. With its recognizable characters and colorful sets and costumes, we had a unique opportunity to create content that was shareable, relatable and showcased the wonderment of the ballet.

Everyone can provide rock star customer service thanks to chatbot automation.

For most of us, working in a non-profit cultural organization means that your role is guaranteed to be multi-dimensional. Many hats, many browser tabs open at the same time. So when it comes to customer service and visitor engagement, it’s mostly a “get to it when you can” situation if you’re pitching in with frontline staff.

However, with the rise in digital engagement and new avenues for communication, we’re also faced with expectations for shorter wait times when it comes to answering customer outreach.

As arts marketers, we’re always looking for new and exciting ways to grow our audiences. We want to invite them into our inner circle, and make them feel like they’re part of a growing cultural community.

One of the most valuable assets we can gain from a new patron is their email address. They’ve given us permission to talk to them on a regular basis, and we shouldn’t take that for granted.

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we’re featuring one of our Digital Marketing Analysts who is a dynamic dancer, a talented choreographer and empowers arts marketers to find important stories within data.

As arts marketers, we are fortunate to promote products and experiences that, by their very nature, are designed to be engaging and delightful. It’s not like toothpaste or frozen peas — we are telling people about plays, concerts, artwork, and performances that offer shared human experiences.

Ask the Industry features advice from arts marketers in their own words. We hope it will spark new ideas for your organization.

This month, we’re asking, “How can marketing and development departments successfully collaborate?” Gabriella Napoli and Rio Vander Stahl (Carnegie Hall), Christopher Hoodlet and Colette Randall (ICA/Boston) Belinda Bale and John Hart (The National Ballet of Canada) answer everything from what elements make their interdepartmental relationships successful to how they segment messaging and create compelling content for both ticket buyers and donors/members.