Important (But Misunderstood) Google Analytics Metrics - Part One: Bounce Rate

May 24, 2017

Nobody likes to be misunderstood. This isn’t the beginning of an emo song but rather a guide to help you understand some important, but often misunderstood, metrics in Google Analytics (GA).

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Don’t Get Lost in a Sea of Data: Here’s Your Google Analytics Life Jacket

April 11, 2017

Getting started with web analytics can be paralyzing, and understandably so. It was for me at first! I made the transition to CI’s Analytics team after working on one of our digital marketing consulting teams.

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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We Are Living In A Mobile World - Is Your Website Truly Optimized to Sell Tickets?

January 18, 2017

As the analytics lead at Capacity Interactive, my job revolves around on-site behavioral data - collecting it, analyzing it, making informed decisions and strategic recommendations based on it. Data can be analyzed in many ways, and I don't believe in a cookie-cutter approach. Every client is unique - in who they are, what their objectives are, what kind of content they have, how their website looks, what tech platforms they use, etc.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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You Should (A/B) Test That!

September 22, 2016

As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales. 

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So You Want to Launch a New Institutional Website? Read this first!

April 7, 2016

I hear these requests far too often from arts marketers. I don’t blame them for wanting something fast and inexpensive, but these timelines and budgets are incredibly unrealistic and create a domino effect that causes more work, lots of headaches, and ultimately leads to poor websites that keep our industry in the dark ages.

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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
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Google Analytics: Powerful or Useless? That Depends on You

February 19, 2015

More than 90% of arts organizations indicated on a recent survey that they are not using Google Analytics to its potential. 

We asked our Senior Director of Analytics, Yosaif Cohain, to answer some questions on how arts organizations can get the most out of Google Analytics. 
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To Make Good Data-Driven Decisions You Need....Good Data

September 22, 2014

In order to make data driven decisions, you need, among other things, good data. And not just accurate data, but rich data. Capturing this data in digital analytics tools such as Google Analytics, however, has historically been a challenge since customizing the implementation would require tech resources that are often difficult to secure. This post will explain how Google Tag Manager can help you bypass this challenge so you can begin capturing rich user data without requiring tech support.

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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

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CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.


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