September 22, 2016
As arts marketers, we’re always looking to optimize our digital campaigns and be more efficient with our budgets. We have to or we'll see a direct impact on ticket sales.
April 7, 2016
I hear these requests far too often from arts marketers. I don’t blame them for wanting something fast and inexpensive, but these timelines and budgets are incredibly unrealistic and create a domino effect that causes more work, lots of headaches, and ultimately leads to poor websites that keep our industry in the dark ages.
May 19, 2015
February 19, 2015
September 22, 2014
In order to make data driven decisions, you need, among other things, good data. And not just accurate data, but rich data. Capturing this data in digital analytics tools such as Google Analytics, however, has historically been a challenge since customizing the implementation would require tech resources that are often difficult to secure. This post will explain how Google Tag Manager can help you bypass this challenge so you can begin capturing rich user data without requiring tech support.
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
December 10, 2013
Facebook advertising more effective than banners.
To further our goal of providing current, industry-specific benchmarks to the performing arts industry, we took a comprehensive look at digital advertising performance, specifically retargeting banner and Facebook campaigns.
January 20, 2012
I've worked with a lot of arts orgs and I've seen some similar characteristics among the ones that are succeeding with their digital marketing. Here are seven characteristics of the orgs that are flourishing:
December 13, 2011
If you sell tickets or accept donations on your website, you are, at least in part, an ecommerce company.
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Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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