Ideas

When we analyze Google Analytics (GA) client data at Capacity Interactive, two themes relating to the homepage commonly recur. Chances are, if you were to look at your own data, you’d see something very similar:

At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.

Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.

Your organization’s website isn’t built solely for the marketing department; it’s built for your entire organization. Each department has their own vested interest in your website, yet as a marketer, I’m sure you’ve answered questions like, “How many pageviews is the Education section of our website receiving” or “What do the demographics of our donors look like?”

The Challenge

When investing massive capital and human resources into a website redesign or update, how do you make the right design and content decisions to ensure a knockout site that meets stakeholders’ needs? We hope it comes as a huge relief to hear you can’t possibly make perfect and complete decisions at one preordained moment in time.

Thriving digitally today means your site (and your management of it) must be flexible and agile, evolving to meet the changing needs of users over time. So, how do you do this when your time and resources are finite?

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring our Associate Director of Analytics, who is a web analytics geek, a flutist, and a knitting pro.

There are a lot of buzzwords in the digital design sphere. In this post, we’ll take a look at one of the more ubiquitous ones these days: User Experience and User Interface. I’ll fill you in on what these terms mean and why they’re important to your organization’s digital strategy.

Nobody likes to be misunderstood. This isn’t the beginning of an emo song - but rather a guide to help you understand some important, but often misunderstood metrics in Google Analytics (GA). Last time, we focused on bounce rate. Today, we will focus on pages per session and average session duration.

Nobody likes to be misunderstood. This isn’t the beginning of an emo song but rather a guide to help you understand some important, but often misunderstood, metrics in Google Analytics (GA).

Getting started with web analytics can be paralyzing, and understandably so. It was for me at first! I made the transition to CI’s Analytics team after working on one of our digital marketing consulting teams.

As the analytics lead at Capacity Interactive, my job revolves around on-site behavioral data - collecting it, analyzing it, making informed decisions and strategic recommendations based on it. Data can be analyzed in many ways, and I don't believe in a cookie-cutter approach. Every client is unique - in who they are, what their objectives are, what kind of content they have, how their website looks, what tech platforms they use, etc.