Ideas

Using Facebook to Sell to the Elusive Group Buyer

February 17, 2017

A group of hyenas may be called a cackle and a group of owls may be called a parliament - but a group sale? I like to call that a win.

A group sale is an elusive creature that can drive 10 to 100 to even 500 tickets. If you know group sales - you know it can be a challenge to market them. How can you reach audiences that buy large quantities of tickets? Are they only in our dreams?

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Video Killed The Print (And Radio) Star: 2016 Stellar Arts Marketing Videos

January 17, 2017

Print came and broke your heart...oh-wa-oh!

If you haven’t yet ‘Cut a Print Ad and Created a Video,’ there’s still time. And why wouldn’t you? Online video influences buying behavior.

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'Twas the Night Before a Show

December 19, 2016

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

December 16, 2016

I don’t consider myself a fundraiser at all. Yes, I worked as a grant writer for a not-for-profit theatre company for two years fresh out of college, but writing proposals to large foundations asking for funding hardly matches the hustle it takes to be a real deal fundraiser, grassroots style. Asking people for money was always mildly terrifying to me, though I would give what I could to causes I believed in.

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Lights, Camera, Facebook Live

December 14, 2016

All of a sudden, Facebook Live is everywhere. There is a full-page ad for “the first camera for Facebook Live” in the Nov-Dec issue of New York Magazine. There is a new Facebook alert when a trending event is Live.  There were endless speeches live streamed on Facebook during the 2016 Presidential election cycle, not to mention the more lighthearted Ricky-Gervais-in-a-bathtub type of streaming that pops up in your Newsfeed.

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How Arts Organizations Can Woo a Millennial, From a Millennial

November 28, 2016

First of all, let me just get it out there — I am a millennial. I grew up with the Internet. I wear big headphones. It doesn’t matter how many different situations my mom proposes — I would always rather text than call. I know where my friends are basically all the time, thanks to the various social media platforms we hold near and dear.

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Curtain Up, Smartphones Out

November 14, 2016

I love autumn in New York; the weather feels crisp, Central Park turns brilliant shades of bright orange, gold and red, and I can pull my favorite blazers out of mothballs. One of the things I love most of all is the fall dance season in the city. There is so much dance to see in October and November that I have to come to terms with the fact that I just won’t have the time and energy (I’m intensely introverted!) to attend everything that I want.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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Beyond Print - Leveraging the Power of Video

August 25, 2016

You’ve heard it over and over again...video is powerful and sells tickets. It’s on your list to make an amazing season video this year, but how do you even begin?

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3 Ways Twitter is Shaping the 2016 Elections

August 18, 2016

Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.

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Digital Marketing Boot Camp for the Arts

October 19-20, 2017
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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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