November 16, 2017
November 16, 2017
November 9, 2017
It’s November. That means brisk weather and crunchy leaves underfoot. Your mind turns to Thanksgiving and you start to panic. Not about the perfect green bean casserole but about #GivingTuesday - one of the most anxiety-inducing hashtags out there.
October 18, 2017
It’s a simple concept, and anyone familiar with the Tessitura Software origin story will recognize “Know to whom you are speaking” as a key design goal back in 1999 when the product was first innovated as an enterprise-wide, unified-CRM solution for non-profit arts organizations. Back then, it was more about solving problems like making sure that subscribers, who were also major donors, did not receive a generic request for a $50 donation with their subscription renewals.
September 22, 2017
Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Consultants who is a theater buff, a cat aficionado, and can help you spice up your social content (from first preview to closing night).
September 11, 2017
If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right?
August 3, 2017
I love that we’re hearing more and more conversations in the arts world about the power of video. How video can propel your arts organization forward by lifting your brand, educating your audiences and encouraging wider reach through enthusiastic (and quickly multiplying) shares.
July 18, 2017
I am thrilled to be keynoting Capacity Interactive’s Digital Marketing Boot Camp for the Arts this October. “Prepare to get your geek on.” That tagline is music to my geeky, data-loving ears.
As the Chief Market Engagement Officer at IMPACTS, my job involves translating big data concerning trends in audience behaviors and perspectives, and making it both accessible and actionable to the hard-working folks who run cultural institutions. I work with boards and executives at major institutions regarding data-informed best practices related to earned revenue, the visitor experience, creating access programs that actually work, and cultivating donors. My focus is on how audiences think and behave. After all, it is living and breathing human beings that arts organizations aim to educate and inspire.
July 10, 2017
If you’ve spent time around CI, you’ll probably be able to recite this phrase by heart - permission marketing is about “turning strangers into friends, friends into customers, and customers into evangelists.” We believe in this strongly, and coupled with our love of data, it informs our strategy for clients. We’ve talked about how smart strategy built on this concept, even in the absence of perfect data, is paramount- but we are positively gleeful when a new tool emerges that turns a flashlight on a previously-dark corner.
July 6, 2017
We asked Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler (Marketing Manager at Charlotte Ballet), and Aly Michaud (Digital Marketing Manager at Cincinnati Playhouse in the Park) questions about content creation and social storytelling. Everything from where they find creative inspiration to how they make content creation a priority at their organizations.
June 7, 2017
I recently wrote that a mobile optimized website, search, and video were among the top digital marketing priorities for 2017. Some new powerful statistics were released by Google recently at the Google Marketing Next event that are a good supplement to that post.
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Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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