Ideas

Curtain Up, Smartphones Out

November 14, 2016

I love autumn in New York; the weather feels crisp, Central Park turns brilliant shades of bright orange, gold and red, and I can pull my favorite blazers out of mothballs. One of the things I love most of all is the fall dance season in the city. There is so much dance to see in October and November that I have to come to terms with the fact that I just won’t have the time and energy (I’m intensely introverted!) to attend everything that I want.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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Beyond Print - Leveraging the Power of Video

August 25, 2016

You’ve heard it over and over again...video is powerful and sells tickets. It’s on your list to make an amazing season video this year, but how do you even begin?

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3 Ways Twitter is Shaping the 2016 Elections

August 18, 2016

Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.

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Pulling off a Flawless Hat Trick: Unscripted Moment, Incredible Content, Newly Engaged Fans

August 10, 2016

Similar to the arts, great sports content is born from gripping moments that aren’t scripted.  These moments can be a rare commodity but when they arise, we as marketers must be ready to capitalize.

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Oh Snap! What Arts Marketers Need to Know About Snapchat

July 25, 2016

If you’re anything like me, you can sometimes get distracted by shiny objects. For digital marketers and content creators, those shiny objects can appear in the form of emerging social media networks.

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Facebook Canvas: A New Palette for Arts Organizations

June 29, 2016


No, no, no. Not that kind of canvas -- Facebook Canvas!

Earlier this year, Facebook introduced Canvas -- a fully immersive, mobile-only ad experience. The new format is full-screen and designed to engage users with a mix of video, carousels, and photo galleries.  

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The Undeniable Pull of Emotional Marketing

May 25, 2016

The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go. 

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More Ticket Sales or Perfect Measurement?

May 23, 2016


One of the most powerful things about digital advertising is the ability to measure results.
But the ability to measure results should influence your strategy, not dictate it.

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5 Things Arts Organizations Can Learn from Political Campaigns

May 12, 2016

Are you ready for November 8 to arrive? If you're one of Facebook's nearly 1.5 billion monthly users, chances are that you've been inundated with 2016 presidential campaign commentary. Candidates have vied for your attention; supporters have eagerly shared stats, memes, and photos of their candidate flying in coach. You've seen the good, the bad, the inspiring, and the confounding. You've been moved in positive and negative ways. You've felt something.

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Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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