April 2, 2018
Ask the Industry features advice from arts marketers in their own words. We hope you can learn from them and it will spark new ideas at your organization.
This month, we’re asking, “What are some unique ways to highlight the benefits of becoming a subscriber or member?"
Kerry Ingram (Museum of Fine Arts, Houston), Karina Kacala (Opera Philadelphia), Jackie Ortiz (Pasadena Playhouse), and Vanessa Ramirez-Sparrow (Museum of Fine Arts, Houston) answer everything from creating unique content for different audiences to keeping subscription and membership campaigns fresh each year.