Ideas

Go For the Gold: Become an Olympic-level Content Creator

February 22, 2018

When the Olympics are in full swing, I become the Leslie Jones of the CI office. I’m giving daily reports on the previous evening’s Olympic moments, sharing every tearful performance, and running around between desks yelling “USA! USA! USA!” I love the Olympics and because of this caring love (obsession), I try to consume as much Olympic content as I can in those precious weeks when NBC transforms into NBC Olympics, and it’s socially acceptable to live-Tweet about curling. Recently, I was scrolling through NBC Olympics' social media feeds and thought - wow. This is spectacular content. What can art marketers learn from this?

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Don't Take the Bait: Facebook Engagement Alternatives

February 13, 2018

Facebook recently rolled out yet another change to the News Feed algorithm, and honestly, we’re left with more questions than answers.

The update demotes individual posts from people and Pages that use engagement bait - a tactic that seeks to take advantage of Facebook's News Feed algorithm by asking for engagement to get more extensive organic reach. While this has long been considered a no-no, Facebook will officially begin demoting these types of posts. Facebook has also made an effort to demote clickbait headlines and low-quality web experiences.

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Hi, CI! Carly Baron, Digital Marketing Analyst

January 24, 2018

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Analysts who loves to geek out about conversion tracking, encourages arts marketers to take their social content to the next level, and is a competitive ballroom dancer. 

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Cyber Week Lessons

January 8, 2018

It’s January—time to break in those new hats and scarves, pick out a fresh calendar for the office, and get organized for the year ahead. Before we plunge into all 2018 has in store, we’re dusting the holiday cookie crumbs off the files on our desks, pouring a cup of coffee, and looking back at that blur of a week that covered Black Friday, Cyber Monday, and Giving Tuesday (remember that week?...when your inbox practically burst into flames?).

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Ask the Industry: Handling Negative Social Media Comments

December 7, 2017

One thing we love about working with the arts community is the field’s willingness to share successes, challenges, and learnings. Most often, this happens at conferences. Instead of only connecting at sporadic events throughout the year, we decided to create a year-round forum where we can learn from practitioners. This forum will provide insight into commonly asked questions and give an opportunity to share learnings and best practices. Enter: Ask the Industry.

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Hi, CI! Mike Zdeb, Digital Marketing Analyst

November 21, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Analysts who is a talented musician, an Excel nerd, and brings his creativity and love of teaching to the CI office every day. 

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Interactive CTA Generator for Arts Marketers 2.0: Find Your Perfect CTA

November 16, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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Beyond the Hashtag: #GivingTuesday

November 9, 2017

It’s November. That means brisk weather and crunchy leaves underfoot. Your mind turns to Thanksgiving and you start to panic. Not about the perfect green bean casserole but about #GivingTuesday - one of the most anxiety-inducing hashtags out there.

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What I Learned Curating Talks by Cultural Leaders

October 18, 2017

It’s a simple concept, and anyone familiar with the Tessitura Software origin story will recognize “Know to whom you are speaking” as a key design goal back in 1999 when the product was first innovated as an enterprise-wide, unified-CRM solution for non-profit arts organizations. Back then, it was more about solving problems like making sure that subscribers, who were also major donors, did not receive a generic request for a $50 donation with their subscription renewals.

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