October 13, 2016
This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.
August 18, 2016
Twitter is one of the world’s most important digital communications channels with 310 million monthly active users. Since its launch in July 2006, Twitter has been embraced by all levels of political campaigns across the globe, helping elect candidates like Barack Obama and oust dictators like Hosni Mubarak.
August 10, 2016
Similar to the arts, great sports content is born from gripping moments that aren’t scripted. These moments can be a rare commodity but when they arise, we as marketers must be ready to capitalize.
July 25, 2016
If you’re anything like me, you can sometimes get distracted by shiny objects. For digital marketers and content creators, those shiny objects can appear in the form of emerging social media networks.
June 29, 2016
No, no, no. Not that kind of canvas -- Facebook Canvas!
Earlier this year, Facebook introduced Canvas -- a fully immersive, mobile-only ad experience. The new format is full-screen and designed to engage users with a mix of video, carousels, and photo galleries.
May 25, 2016
The blank white page. The blinking cursor. The email/text/Facebook pings constantly distracting you, along with the thousand other projects looming that keep zipping through your mind. Time is ticking! You’ll tackle those things later. Back to the white page and taunting cursor you go.
May 12, 2016
Are you ready for November 8 to arrive? If you're one of Facebook's nearly 1.5 billion monthly users, chances are that you've been inundated with 2016 presidential campaign commentary. Candidates have vied for your attention; supporters have eagerly shared stats, memes, and photos of their candidate flying in coach. You've seen the good, the bad, the inspiring, and the confounding. You've been moved in positive and negative ways. You've felt something.
March 29, 2016
Welcome to the world of Instagram advertising! I bet you’re thinking, “Man, I just figured out Facebook!”
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