Ideas

The Google Partners program recently shared its Premier Partners for 2023, and Capacity Interactive made the list! So what is a Google Premier Partner and how is this beneficial to our clients? Read on to find out!

When it comes to selling innovative and multifaceted programs, we’ve found that an unconventional approach is often the best one. 

We worked with Park Avenue Armory to drive ticket sales for their immersive film installation Euphoria. Inspired by the Armory’s spirit of experimentation, we tested various channels and incorporated groundbreaking automation tools. The result was a blockbuster digital campaign that successfully introduced new audiences to the organization.

Holiday productions bring in crucial revenue for performing arts organizations, but selling the same show year after year is no easy feat. 

Measuring the success of your organization’s marketing strategies continues to be critically important. It’s also undeniable that privacy policies and government regulations are changing how we collect and analyze data. 

Consumers are holding businesses to higher standards than ever before. According to a Cisco study, 89% of people want more control over how their data is used, and the majority are willing to spend time and money to protect that data.

If you regularly run Google Ad campaigns, say hello to your new best friends: dynamic ad formats, performance max campaigns, automated bidding, and data-driven attribution. All four solutions use automation to take the guesswork out of campaign management, saving you time and money in the long run.

Embracing Google’s machine learning and automation should be a top digital marketing priority in 2023 and beyond.

The digital landscape evolves at a rapid pace—so what should you focus on in 2023? 

Over the next few weeks, we’ll dive into seven major areas that you should actually prioritize, starting with one of the most important keys to digital marketing success: a first-party data strategy. 

As the weather gets colder and windows get frosty, arts organizations are gearing up for their annual holiday shows. But in the flurry of the season, it’s hard to keep up with the competition. 

Your organization is competing with streaming services, ticket brokers, and dozens of other holiday events in your city. Plus, people are inundated with shopping ads that clutter the digital landscape. Revenue from holiday shows or end-of-year fundraising campaigns are crucial for many organizations, which means it’s time to level up your digital advertising game.

So, how do you cut through the noise, so you don't get iced out this winter? Read on to find out!

The fall season is a lot like the digital landscape: things change fast. Just as green leaves fade into yellow and the air turns crisp and cool, digital marketing trends, platforms, and evolutions evolve at the speed of (dwindling) light. With recent news like the crumbling of third-party cookies and Responsive Search Ads (RSAs) becoming the only Search ad format, you may not have heard about the quiet, iterative updates to Google Ad Grants over the past few seasons.

Picture it: an enthusiastic ticket buyer opens a new browser window and types in your organization’s name. They’re ready to book a ticket to enjoy a special night out. But wait! What’s that at the top of the search engine results page? A ticket reseller! Before you know it, your eager attendee has bought their ticket from someone else.

The Google Grant is a powerful tool that supports nonprofit organizations with free media dollars for search engine marketing efforts, but it can’t always compete with paid search in the rankings. If you’re seeing declines in your Grant performance, it’s time to incorporate branded paid search to help your search ads break through the competitive landscape.

The past two years have brought turmoil to us as individuals, digital marketers, and arts supporters. Our industry has faced an incredible amount of uncertainty and financial strain, while the happenings of the world around us have taken an emotional toll on our hearts. And yet, we’ve stuck to it. We’ve persevered. Why? Because we know the power of our industry. We know that the arts have the ability to change the way people see the world and their place in it, and that is undeniably worth it.

The arts help us heal from our history, even beyond the past two years. The arts help us remember the importance of connection and regain inspiration amidst the turmoil. The arts make this world a better place. So, we push—the world needs us to.

As we rebuild and reimagine the possibilities of our extraordinary sector, abundance is ripe to think big and beyond what we’ve been able to before, to disrupt the status quo, and to see new potential in our digital strategies.