Ideas

Let’s start by acknowledging that SEO content creation might seem like an endless task or writing blog article after blog article. What if we told you that in 2023 and beyond, SEO doesn’t have to be hard if you approach it in the right way?

When crafting a digital advertising campaign, most content seeks to answer the question, “Why should I see this show/concert/exhibition?” This has valuable short-term sales results and is a significant part of the puzzle as arts marketers work to bring in audiences and meet their show-specific sales goals. 

But while shows eventually must close, your organization's purpose remains evergreen. Investing in long-term campaigns—also known as institutional campaigns—is a strategic investment in future audiences and a great way to diversify your marketing strategy.

Holiday productions bring in crucial revenue for performing arts organizations, but selling the same show year after year is no easy feat. 

Measuring the success of your organization’s marketing strategies continues to be critically important. It’s also undeniable that privacy policies and government regulations are changing how we collect and analyze data. 

Consumers are holding businesses to higher standards than ever before. According to a Cisco study, 89% of people want more control over how their data is used, and the majority are willing to spend time and money to protect that data.

If you regularly run Google Ad campaigns, say hello to your new best friends: dynamic ad formats, performance max campaigns, automated bidding, and data-driven attribution. All four solutions use automation to take the guesswork out of campaign management, saving you time and money in the long run.

Embracing Google’s machine learning and automation should be a top digital marketing priority in 2023 and beyond.

From TikTok to Reels, vertical video has taken over our social media feeds and our free time. With TikTok’s explosive growth and Meta’s algorithm favoring Reels, the ratio is 9:16, and the time is now. 

Vertical video is a top priority in 2023 and beyond—but where do you begin? Fear not. We’re outlining the best tips, resources, and advice to get you started on your vertical video journey.

The digital landscape evolves at a rapid pace—so what should you focus on in 2023? 

Over the next few weeks, we’ll dive into seven major areas that you should actually prioritize, starting with one of the most important keys to digital marketing success: a first-party data strategy. 

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Cecily Moore: CI's Manager, Content Strategy and Creation and multi-talented designer with boundless colorful creativity.

It’s the most wonderful time of the year…annual holiday programming! Whether it’s The Nutcracker or A Christmas Carol, nearly every arts organization has a yearly tradition that their audience anticipates year after year. And while traditional events are a great way to engage your patrons, you know that using the same digital marketing tactics each year should not be a tradition—iteration is everything!

Twitter: a platform that launched in 2006 with a bright future. Now, it’s become the center of controversy and rapid decline as a result of Elon Musk’s takeover.