Ideas

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Consultants, who loves Doonya, the arts, and is a passionate teacher inside and outside of work.

Nobody likes to be misunderstood. This isn’t the beginning of an emo song but rather a guide to help you understand some important, but often misunderstood, metrics in Google Analytics (GA).

It’s time to announce your new season or exhibition and you’re ready to publish the detail pages on your website. Since last year’s landing pages are obsolete, you should just delete them, right? Think again.

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Digital Marketing Analysts, who is a trombonist, coffee lover, and an avid content creator. 

Getting started with web analytics can be paralyzing, and understandably so. It was for me at first! I made the transition to CI’s Analytics team after working on one of our digital marketing consulting teams.

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

Here at CI, we’re always talking about getting the right message to the right people at the right time. But what does that actually look like in practice?

Openness. Happiness. Growth Mindset. Sharing. Measurement. Partnership. Passion.

These values guide everything we do at CI, from how we hire to how we work with our clients. Our values are so important to us, they are painted on the wall of our office as a daily reminder to our team.

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. First up - one of our fearless Senior Search Analysts.