Ideas

Today is Employee Appreciation Day! To celebrate, we want you to know more about the team that helps arts organizations market smarter. From our favorite musicals to our favorite snacks, we nerded out on this infographic. Enjoy!

A group of hyenas may be called a cackle and a group of owls may be called a parliament - but a group sale? I like to call that a win.

A group sale is an elusive creature that can drive 10 to 100 to even 500 tickets. If you know group sales - you know it can be a challenge to market them. How can you reach audiences that buy large quantities of tickets? Are they only in our dreams?

Your organization’s website is your first-impression for many of your potential ticket buyers, patrons or clients. It shows off your visual identity and houses all of the essentials about you and your mission. Your sales, fundraising, online engagement, lead generation, and more depend on your place online.

As the analytics lead at Capacity Interactive, my job revolves around on-site behavioral data - collecting it, analyzing it, making informed decisions and strategic recommendations based on it. Data can be analyzed in many ways, and I don't believe in a cookie-cutter approach. Every client is unique - in who they are, what their objectives are, what kind of content they have, how their website looks, what tech platforms they use, etc.

Print came and broke your heart...oh-wa-oh!

If you haven’t yet ‘Cut a Print Ad and Created a Video,’ there’s still time. And why wouldn’t you? Online video influences buying behavior.

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

I don’t consider myself a fundraiser at all. Yes, I worked as a grant writer for a not-for-profit theatre company for two years fresh out of college, but writing proposals to large foundations asking for funding hardly matches the hustle it takes to be a real deal fundraiser, grassroots style. Asking people for money was always mildly terrifying to me, though I would give what I could to causes I believed in.

All of a sudden, Facebook Live is everywhere. There is a full-page ad for “the first camera for Facebook Live” in the Nov-Dec issue of New York Magazine. There is a new Facebook alert when a trending event is Live.  There were endless speeches live streamed on Facebook during the 2016 Presidential election cycle, not to mention the more lighthearted Ricky-Gervais-in-a-bathtub type of streaming that pops up in your Newsfeed.

First of all, let me just get it out there — I am a millennial. I grew up with the Internet. I wear big headphones. It doesn’t matter how many different situations my mom proposes — I would always rather text than call. I know where my friends are basically all the time, thanks to the various social media platforms we hold near and dear.

I love autumn in New York; the weather feels crisp, Central Park turns brilliant shades of bright orange, gold and red, and I can pull my favorite blazers out of mothballs. One of the things I love most of all is the fall dance season in the city. There is so much dance to see in October and November that I have to come to terms with the fact that I just won’t have the time and energy (I’m intensely introverted!) to attend everything that I want.