Ideas

The Future of Measuring Website Performance: A GA4 Preview

April 14, 2021

Google Analytics (GA), one of the most powerful free tools to monitor your website. We’ve talked about it in many blog posts and have a bite-size video series dedicated to demystifying this vital tool! GA helps you answer questions like, what types of content are users seeing? How does user behavior differ on mobile vs. desktop? How can we improve that experience?

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CI’s Anti-Racism Commitments: Q1 2021 Update

April 13, 2021

Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (you can see our update from Q4 2020 here!)

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One Year Later: Digital Marketing Recommendations for Arts and Culture Reopenings

March 17, 2021

March 2020 feels like decades ago, but it was just one year ago the U.S. went into lockdown. We released a blog post to help arts marketers navigate these uncharted waters, but it was uncertain where this pandemic would lead us.

Throughout the course of a year, we saw the sheer resilience of arts administrators in the face of crisis. We pivoted to digital programming to bring art into our audiences' homes. We officially want to discard the word ‘pivot’ from our vocabulary. We explored new ways to keep our audiences engaged. But most of all, we were consistently reminded just how passionate and inventive the arts and cultural community can be.

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Key Takeaways from Arts Industry Data Analysis: Pandemic Response

March 11, 2021

What is the impact of the pandemic on arts marketing? Capacity Interactive conducted a survey of 53 diverse arts and cultural organizations, collecting data from FY2019 and calendar year 2020, with WolfBrown as research consultants advising on the methodology, survey design, data visualization, and analysis.

We’ve outlined key takeaways to help you understand the data, and posed key questions to help you build stronger foundations for your organization. If you like this blog post, be sure to check out this livestream recording with more insights and in-depth strategic recommendations for the months ahead.

Before you start reading, though, treat yourself to a deep breath: we are a year into this pandemic and it has had a profound impact on all of our lives. All of the data we are about to explore is inextricably tied to the loss and trauma we’ve endured to varying degrees. Give yourself some grace, snuggle a nearby furry friend if you have one, and get ready to dive into the data.

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Pricing Digital Programming Now and In the Future

March 9, 2021

Vatic is a company that provides dynamic pricing software for performing arts organizations and ticketed venues. Sean Kelly, Vatic’s Founder, shares case study findings and advice on digital programming pricing. 

Digital programming for arts and culture isn’t going away. As the pandemic has telescoped out in length, more and more organizations have come to the necessary realization that if they are going to remain relevant during this time, they will need to connect with patrons digitally.

Additionally, these organizations find that a significant portion of these patrons is new-to-file and often not within their geographic area. Lastly, a growing number of patrons have clearly stated that they expect digital interaction with arts and culture to continue. Digital isn’t just critical for us now while we wait for things to go back to “normal,” it will remain vital even once the pandemic is behind us.

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Capacity Interactive’s Anti-Racism Commitments: Q4 2020 Update

December 9, 2020

Capacity Interactive (CI) created and published a list of  Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (which is the basis of this blog post!)

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The Ultimate Pivot to Streaming Video

October 19, 2020

Here we are in a place that we could never have imagined only a short time ago; robbed of audiences, our lifeblood. As the realization has slowly descended upon us that this won’t necessarily be a short intermission from the way things were, we have been forced to reckon with the idea of embracing a new way of delivering our art.

If you haven’t already started, you will soon be charged with creating theater on video. As organizations rush to develop new content and platforms, we can see firsthand where it hits and where it misses.

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Four Pandemic UI/UX Design Tips to Get You Through 2020

October 15, 2020

As we all struggle to get through what has been a year of multiple crises that have upended our lives, our families, our friends, and our organizations, we can take solace in knowing that we are not alone in all of this. It has been a challenging 2020 so far, and we still have many challenges ahead, but if we lean on each other and share our successes, we should be able to heal and become stronger collectively. We know that each of you is struggling in different ways, and while some of you can reconnect with your visitors, others don’t know what their schedule or future for in-person events looks like.

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Political Ads on Facebook in 2020

October 14, 2020

While it may feel like we have been in election season for years (because what is time?), we really are in the final weeks before the election. Following the actions of foreign and bad actors in the last presidential election, Facebook is implementing some new rules aimed at preventing the spread of misinformation about candidates and voter suppression in this election. Facebook announced a ban on new ads during the week leading up to the election October 27 - November 3.

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Digital Connection Is a Survival Superpower for Arts Entities

October 9, 2020

It’s no secret: 2020 has been a challenging year thus far for arts organizations. But we’re collecting market research surrounding arts entities at IMPACTS Experience, and some trends are actually working in organizations’ favor when it comes to establishing new strategies not only to survive this year but also to thrive long into the future.

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Market Smarter
Boot Camp 2021

The evolution of the arts continues on October 20, 21, and 22. Register today for a three-day conference 100%-focused on digital marketing for the arts.

Register Today 


Livestream + Q&A 
Arts Industry Data Analysis: Pandemic Response

This livestream explores findings from a survey of 54 arts organizations. You’ll learn about evolutions within the digital and media landscape and build frameworks for stronger teams.

Watch Now 


Market Smarter
CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

Listen Up


Market Smarter
Content Inspiration Gallery

This interactive resource features over 150 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.  

Take Me There


Watch and Learn
CI to Eye Live

Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

Tune In