February 7, 2022
A picture is worth a thousand words, right? Well, with Google image extensions, a picture is also worth increased clicks and click-through rates for your search engine marketing strategy!
February 7, 2022
A picture is worth a thousand words, right? Well, with Google image extensions, a picture is also worth increased clicks and click-through rates for your search engine marketing strategy!
January 19, 2022
Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress.
November 10, 2021
In 2021, Apple and its CEO Tim Cook have spent a lot of time and energy espousing their dedication to protecting their users’ privacy and giving people more control over the data tracked about them by third parties. Other companies (*ahem* Facebook) attempted to make Apple’s push seem more about hurting other tech companies rather than about protecting users’ privacy. I think both are right.
October 25, 2021
The Giving USA: The Annual Report on Philanthropy is “the longest-running, most comprehensive report on philanthropy in the United States.” The report on the unprecedented year that was 2020 dropped this past June, marking the halfway point of a year that many hoped would represent a full recovery. The report illustrates how the stunning events of last year impacted overall giving, and most pertinent to us, the pandemic’s influence on giving to the arts & culture sector.
October 25, 2021
A critical aspect of our work and lives that we’ve desperately missed since March 2020 is the ability to gather, physically together, around our art. As we reimagine what it means to gather following this period of isolation, we have the important opportunity to be more intentional and deliberate than we were before. What wasn’t working in the “before times” in our gatherings that we can now change? How can we be intentional about the meaning behind our gatherings and the space we want to create?
October 25, 2021
As a performing arts organization, you are constantly looking for ways to wow audiences, challenge norms, and be the best version of yourself. For every performance and event, you are looking to offer audiences a memorable experience that makes them want to return again and again.
While you want a website that connects with your audience from a storytelling perspective, you also want to offer them an experience driven by a series of design and development choices that meet your standards. You want to offer them an ethically driven experience.
September 2, 2021
If you use Google Ads for search engine marketing (SEM), you’re probably already aware that Google made a significant shift a few months ago, changing the default ad type from expanded text ad (ETA) to responsive search ad (RSA) going forward. This week, Google also announced that they will officially be sunsetting ETA ads after June 2022.
August 17, 2021
Capacity Interactive (CI) created and published a list of Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (you can see our update from Q1 2021 here!)
August 10, 2021
Designing for email is both a skill and a mindset. In the past few years at CI, we have gone on a journey with our email templates—officially redesigning twice with iterative optimizations.
July 28, 2021
Email marketing and search engine marketing (SEM). As marketers, you know them both as vital digital marketing channels, and at first glance, one could argue that they don’t have a lot in common. But as you dig deeper, you’ll find these two channels have a lot more in common than you’d think.
Boot Camp 2022 is live in New York City, streaming online, and more connected than ever. In an increasingly cookieless world, infinite iteration is vital.
Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.
Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic.
This interactive resource features over 150 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.
Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts.