How We Helped Crystal Bridges Museum of American Art Streamline Its Digital Strategy

July 31, 2023

When you market a large volume of programs and initiatives, it can be tempting to run as many campaigns as possible—the more ads, the better, right?—but that doesn’t necessarily guarantee an equally significant payoff. When it comes to digital advertising, sometimes less is more. 

Intentionality is key, especially for multifaceted arts organizations with small (but mighty) marketing teams. We worked with Crystal Bridges Museum of American Art to streamline their campaign structure, mitigate audience overlap, and reduce their team’s workload, all while maximizing overall impact.

Read More >

Ask CI: Should My Arts Organization Join Threads?

July 12, 2023

Last week, Meta bolstered its social media domination with the launch of its newest app, Threads. Threads grew its user base to over 100 million accounts in just five days since its launch. (Twitter is currently sitting at around 350 million users.) For comparison: it took TikTok nine months to achieve that same milestone. Threads is officially the fastest-growing online platform in history.

Read More >

Ask CI: Crafting the Perfect Digital Holiday Campaign

June 29, 2023

It's summertime, and you know what that means: arts marketers have visions of Sugar Plum Fairies dancing in their heads. That’s right: now is the time to plan—and, in many cases, start—your holiday programming campaigns. 

Read More >

Digital Fundraising: It’s a Marathon, Not a Sprint

June 23, 2023

By the end of the calendar and fiscal years, fundraisers are crunching numbers to determine when they’ll close the gap between dollars raised and what’s left to reach their goals. These are critical moments in any season—but that doesn’t mean they need to be a scramble.

I’ve been in your shoes, fellow fundraisers. I spent three years working in annual giving at Goodman Theatre in Chicago, and now help CI’s clients market smarter. Here are a few strategies that can make those big donation pushes easier.

Read More >

Ask CI: Measuring Success Without Purchase Tracking

June 7, 2023

When you think about digital marketing campaigns, return on investment (ROI) likely comes to mind. But what happens when you’re running an attendance or membership campaign, and purchases largely don’t take place online? Museums and similar types of cultural institutions often find themselves in this predicament. 

At CI, we’re obsessed with measurement, and that includes even those scenarios that seem unmeasurable. Enter: proxy metrics. A proxy metric is something you can measure that represents or approximates the value of your intended metric when data is limited. Let’s look at how we use proxy metrics to measure campaign performance for the museums we work with.

Read More >

Hi, CI with Stacie Louis-Jacques

June 6, 2023

Hi, CI! is a series featuring the best team we know—the Capacity Interactive team! Today, meet Stacie Louis-Jacques: a CI Digital Marketing Analyst, singer, actress, and saxophonist whose love for the arts continues to grow every day.

Read More >

How We Helped McCallum Theatre Take Control of the SERP

May 24, 2023

Picture it: An audience member searches for tickets to your organization’s concert or production but can't find your official site page easily on the Search Engine Results Page (SERP).

This, unfortunately, is common for non-profit organizations. So, what can you do to ensure your organization outranks the competition? Implement a holistic search engine optimization (SEO) strategy!

Just ask McCallum Theatre, a non-profit performing arts organization in Palm Desert, CA, who faced a similar challenge despite leveraging social media and Google advertising efforts to promote their upcoming season programming. We identified the missing piece of their marketing puzzle: a robust search engine optimization (SEO) strategy.

Read More >

Big News at Capacity Interactive

May 17, 2023

I’m thrilled to be sharing some big news — Capacity Interactive has transferred 100% ownership of the company to an employee stock ownership plan (ESOP). 

CI was founded on a commitment to our employees and a commitment to the arts industry. Becoming employee-owned through an ESOP preserves those commitments for the future.

Read More >

How We Helped San Francisco Opera Boost Subscription Sales With First-Party Data

May 16, 2023

As privacy changes keep rolling in, it’s never been more clear that first-party data is the future of digital marketing—but how do you harness that power in a digital marketing campaign?

When San Francisco Opera (SF Opera) was ready to announce its 2023–2024 season, we developed a multi-pronged strategy that used first-party data as its foundation to drive subscription acquisition and renewals.

Read More >

Market Smarter
Boot Camp 2023: Anchored in Impact

In a time of perpetual change, this two-day conference will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry.

Register Now 

Market Smarter
CI to Eye Podcast

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter.

Listen Up

Market Smarter
Social Content Calendar for Arts Marketers

Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all summer long!

Take Me There

Market Smarter
The Performing Arts Ticket Buyer Media Usage Study

Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy.

Download the Study