November 13, 2019
Central to the value of Facebook users and advertisers alike is its purpose of connecting people all over the world. Facebook has over two billion active users, and half speak a language that isn’t English. Additionally, a majority of Facebook Pages promote to multilingual audiences.
Carnegie Hall saw a crucial opportunity to reach multilingual audiences in New York City with their world-renowned programming. We worked with them to promote foreign language posts throughout various campaigns, which helped them bring new patrons into their universe, connect with communities in their languages, and as a bonus, drive strong return on investments (ROIs)!