Ideas

Pricing Digital Programming Now and In the Future

March 9, 2021

Vatic is a company that provides dynamic pricing software for performing arts organizations and ticketed venues. Sean Kelly, Vatic’s Founder, shares case study findings and advice on digital programming pricing. 

Digital programming for arts and culture isn’t going away. As the pandemic has telescoped out in length, more and more organizations have come to the necessary realization that if they are going to remain relevant during this time, they will need to connect with patrons digitally.

Additionally, these organizations find that a significant portion of these patrons is new-to-file and often not within their geographic area. Lastly, a growing number of patrons have clearly stated that they expect digital interaction with arts and culture to continue. Digital isn’t just critical for us now while we wait for things to go back to “normal,” it will remain vital even once the pandemic is behind us.

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Capacity Interactive’s Anti-Racism Commitments: Q4 2020 Update

December 9, 2020

Capacity Interactive (CI) created and published a list of  Anti-Racism Commitments in June 2020. This public statement outlined our action plan for becoming an anti-racist organization and served as an accountability mechanism. As a part of this statement, we committed to reporting on our progress (which is the basis of this blog post!)

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The Ultimate Pivot to Streaming Video

October 19, 2020

Here we are in a place that we could never have imagined only a short time ago; robbed of audiences, our lifeblood. As the realization has slowly descended upon us that this won’t necessarily be a short intermission from the way things were, we have been forced to reckon with the idea of embracing a new way of delivering our art.

If you haven’t already started, you will soon be charged with creating theater on video. As organizations rush to develop new content and platforms, we can see firsthand where it hits and where it misses.

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Four Pandemic UI/UX Design Tips to Get You Through 2020

October 15, 2020

As we all struggle to get through what has been a year of multiple crises that have upended our lives, our families, our friends, and our organizations, we can take solace in knowing that we are not alone in all of this. It has been a challenging 2020 so far, and we still have many challenges ahead, but if we lean on each other and share our successes, we should be able to heal and become stronger collectively. We know that each of you is struggling in different ways, and while some of you can reconnect with your visitors, others don’t know what their schedule or future for in-person events looks like.

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Political Ads on Facebook in 2020

October 14, 2020

While it may feel like we have been in election season for years (because what is time?), we really are in the final weeks before the election. Following the actions of foreign and bad actors in the last presidential election, Facebook is implementing some new rules aimed at preventing the spread of misinformation about candidates and voter suppression in this election. Facebook announced a ban on new ads during the week leading up to the election October 27 - November 3.

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Digital Connection Is a Survival Superpower for Arts Entities

October 9, 2020

It’s no secret: 2020 has been a challenging year thus far for arts organizations. But we’re collecting market research surrounding arts entities at IMPACTS Experience, and some trends are actually working in organizations’ favor when it comes to establishing new strategies not only to survive this year but also to thrive long into the future.

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7 Tips for Delivering Virtual Experiences

October 5, 2020

Since the beginning of the coronavirus pandemic, the arts and culture industry has been spilling out of online spaces. We’ve embarked on virtual tours, taken online classes, and watched countless live-streamed performances. We’ve seen foster dogs meeting fish, Instagram dance classes, and science snacks. Here at Tessitura, organizations using our e-commerce platform have sold more than 10 times as many digital experiences on their sites this year than at this time last year.

So how do you get started with monetizing virtual experiences? We’ve taken a look at the arts and cultural industry, including the leaders who shared their insights in “CI to Eye Live: How Arts Organizations Are Monetizing Livestreams and Digital Content” (available on YouTube), and have put together some tips to help you plan.

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Digital Programming in a Pandemic: Detroit Symphony Orchestra

September 3, 2020

We didn’t rehearse this.

No one did.

Almost overnight, arts administrators everywhere had to put on their programming hats for an entirely new venue—a digital venue. Instead of curated experiences involving lobbies, printed programs, and curtain calls, it’s a world of livestreams, blog posts, and emoji reactions. You are the arbiters of your organizations’ digital presence and now have to improvise events with smaller teams and less money. Cool.

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Exceeding Revenue Goals for Digital Programming During a Facebook Boycott

August 25, 2020

Oregon Shakespeare Festival (OSF) was one week into their 2020 season when COVID-19 shut down in-person production. But as luck would have it, video recordings shot for posterity would turn into a monetized digital content opportunity. We worked with them to explore YouTube pre-roll campaigns to promote this new, video-based endeavor.

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Digital Strategies for Reopening in a Pandemic

August 21, 2020

In many ways, The Isabella Stewart Gardner Museum, Sterling and Francine Clark Art Institute, and The Institute of Contemporary Art/Boston could not be more different. One is a historic building with a private permanent collection of European, Asian, and American art with an idyllic courtyard. One is an art museum and research institution featuring Degas, Homer, and other greats, sitting on top of 140 acres in the Berkshires. One is Boston’s waterfront museum, which hosts leading contemporary visual artists and performances, recently featuring the works of William Forsythe and Yayoi Kusama.

Despite significant differences, these museums have one thing in common: they were all allowed to open as of July 6th per Massachusetts’ Phase III Step 1 of post-COVID reopening.

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Market Smarter
Boot Camp 2021

The evolution of the arts continues on October 20, 21, and 22. Register today for a three-day conference 100%-focused on digital marketing for the arts.

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Livestream + Q&A 
Arts Industry Data Analysis: Pandemic Response

This livestream explores findings from a survey of 54 arts organizations. You’ll learn about evolutions within the digital and media landscape and build frameworks for stronger teams.

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CI to Eye Podcast

Erik Gensler, President of Capacity Interactive, talks with leaders about marketing, organizational culture, innovation, and how cultural organizations can survive this pandemic. 

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Content Inspiration Gallery

This interactive resource features over 150 examples of stellar social content examples from the arts. It’s yours to bookmark and will be updated regularly.  

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CI to Eye Live

Live conversations that fuel the future of the arts. Hosted by CI’s President, Erik Gensler, CI to Eye Live features timely conversations with leaders inside and outside of the arts. 

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