July 11, 2018
At CI we are always thinking about how we can help arts organizations use digital tools to help you reach your sales and marketing goals.
Over the years we have helped hundreds of organizations build out digital infrastructures to better understand how users are interacting on arts websites. We have become very good at capturing granular user behavior online. When a user interacts with your website, they are providing you with rich data about their interests and intent. But this data has always been anonymous in Google Analytics and in advertising platforms like Facebook and Google Adwords.