March 21, 2019
CI to Eye is a podcast for arts leaders who want to reach their full potential. Each episode is created to help you become better at your job so you can help the arts move forward.
February 28, 2019
Picture this: It’s a beautiful June morning. Your mind is clear of polar vortexes or snowfall up to your waist. You’re beginning a Facebook ad campaign for an upcoming artist coming to your organization. You’ve been provided a gorgeous video, paired it with quippy copy, and tied it together with a clever call-to-action. You click ‘Publish,’ and your campaign should be live soon. How satisfying! Check that off of your to-do list. But, soon you (or your digital marketing team) get this email:
From: Facebook Ads Team
Subject: Some of Your Ads are Disapproved
#%!$*!. All of your hard work, down the drain. What do you do now? Rebuild the post? Sue Facebook for censorship?
Take a deep breath. Facebook’s ad review process has become stricter within the last year. You’re not alone. We have all been frustrated by how often gorgeous ads are not going live.
February 13, 2019
Ask the Industry features advice from arts marketers in their own words. We hope you that it will spark new ideas for your organization.
This month, we’re asking, “What’s your advice for an organization looking to start and maintain a blog?”
Calvin Dotsey (Houston Symphony), Jeff Fickes (Seattle Shakespeare Company), and Krystina Tran (Stanford Live) discuss everything from how to feasibly create blog content on a regular basis, to the different types of audiences they write for, and the tools they use to keep everything in line.
January 29, 2019
Instagram Stories can have a lasting impact, far past their 24-hour time limit. If your organization has been sleeping on them, consider this: of the 400 million accounts using Instagram Stories, one-third of the most viewed stories come from businesses, and one in five Stories gets a direct message from its viewers. Additionally, one in three people from a survey of 10,000 Instagram users said they’ve become more interested in a brand or product after seeing it in Instagram Stories.
January 18, 2019
If you’re a marketer, you’re probably familiar with Google Analytics, one of the most powerful free tools out there for monitoring your website. Google Analytics (GA) allows us to measure the activity of our site visitors in real time, at a super granular level and can inform everything from landing page design to site structure. It’s one of the essential tools to have in our marketing tool belts. We love it and have talked about it at length here, here, and here.
December 13, 2018
Many arts marketers feel the aftermath of an election season, and spend time trying to recover from a downturn in ticket sales. At University Musical Society (UMS), we call this the “election year phenomenon,” and it’s something we’ve been tracking for well over 20 years.
The difference is that we’re using our data to do something about it.
November 19, 2018
The Arts Industry Digital Marketing Benchmark Study is available for download and this sixth edition holds a ton of new data to help you market smarter. We rethought our approach to make sure we’re giving you the metrics and key performance indicators that can fuel conversation about growth and help you make informed decisions. It’s double the length of previous versions, since the data’s cut in a couple new ways. Here’s a guide to help you get the most out of it.
November 16, 2018
Let’s hop into our digital marketing time machines. The year is 2012, and the 92nd Street Y, in partnership with the United Nations Foundation, established #GivingTuesday. The power of social media was used to launch a movement of philanthropy in communities worldwide.
November 8, 2018
There is a new marketing model I can't stop thinking about. It's called the Flywheel. It's a new paradigm to model modern marketing that I learned about at the 2018 Inbound Conference from HubSpot’s CEO, Brian Halligan. His presentation outlining the Flywheel is long, but it’s worth watching.
Want to see how your organization stacks up with data from 180 arts and culture organizations? Download this free study and market smarter.
Flex your digital marketing muscles at our two-day conference 100% focused on digital marketing for arts organizations. October 24-25, 2019 in NYC.
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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