Ideas

Important (But Misunderstood) Google Analytics Metrics - Part One: Bounce Rate

May 24, 2017

Nobody likes to be misunderstood. This isn’t the beginning of an emo song but rather a guide to help you understand some important, but often misunderstood, metrics in Google Analytics (GA).

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Why You Shouldn’t Delete Your Performance/Exhibition Detail Pages

April 26, 2017

It’s time to announce your new season or exhibition and you’re ready to publish the detail pages on your website. Since last year’s landing pages are obsolete, you should just delete them, right? Think again.

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Hi, CI! Andrew Llewellyn, Digital Marketing Analyst

April 17, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Digital Marketing Analysts, who is a trombonist, coffee lover, and an avid content creator. 

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Don’t Get Lost in a Sea of Data: Here’s Your Google Analytics Life Jacket

April 11, 2017

Getting started with web analytics can be paralyzing, and understandably so. It was for me at first! I made the transition to CI’s Analytics team after working on one of our digital marketing consulting teams.

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA
 
 
 
 

 

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One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

March 7, 2017

Here at CI, we’re always talking about getting the right message to the right people at the right time. But what does that actually look like in practice?

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Our Values: They Truly Guide How We Operate

March 6, 2017

 
Openness. Happiness. Self-improvement. Sharing. Measurement. Partnership. Passion.
 
These values guide everything we do at CI, from how we hire to how we work with our clients. Our values are so important to us, they are painted on the wall of our office as a daily reminder to our team.
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Hi, CI! Ryan Lew, Paid Search Analyst

March 6, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. First up - one of our fearless paid search analysts.

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The CI Team (In Infographic Form)

March 3, 2017

Today is Employee Appreciation Day! To celebrate, we want you to know more about the team that helps arts organizations market smarter. From our favorite musicals to our favorite snacks, we nerded out on this infographic. Enjoy!

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Engage Community
Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

Learn More & Register


Market Smarter
2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

Check it out


Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

Subscribe, Listen, Get Inspired