Ideas

One Ring to Convert Them All: Using Topical Events to Turn New Prospects into Single Ticket Buyers

March 7, 2017

Here at CI, we’re always talking about getting the right message to the right people at the right time. But what does that actually look like in practice?

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Our Values: They Truly Guide How We Operate

March 6, 2017

 
Openness. Happiness. Self-improvement. Sharing. Measurement. Partnership. Passion.
 
These values guide everything we do at CI, from how we hire to how we work with our clients. Our values are so important to us, they are painted on the wall of our office as a daily reminder to our team.
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Hi, CI! Ryan Lew, Paid Search Analyst

March 6, 2017

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. First up - one of our fearless paid search analysts.

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The CI Team (In Infographic Form)

March 3, 2017

Today is Employee Appreciation Day! To celebrate, we want you to know more about the team that helps arts organizations market smarter. From our favorite musicals to our favorite snacks, we nerded out on this infographic. Enjoy!

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Using Facebook to Sell to the Elusive Group Buyer

February 17, 2017

A group of hyenas may be called a cackle and a group of owls may be called a parliament - but a group sale? I like to call that a win.

A group sale is an elusive creature that can drive 10 to 100 to even 500 tickets. If you know group sales - you know it can be a challenge to market them. How can you reach audiences that buy large quantities of tickets? Are they only in our dreams?

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Don’t Be Afraid To Ask For Help: Musings on Hiring an Outside Project Manager for Your Website Redesign

January 19, 2017

Your organization’s website is your first-impression for many of your potential ticket buyers, patrons or clients. It shows off your visual identity and houses all of the essentials about you and your mission. Your sales, fundraising, online engagement, lead generation, and more depend on your place online.

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We Are Living In A Mobile World - Is Your Website Truly Optimized to Sell Tickets?

January 18, 2017

As the analytics lead at Capacity Interactive, my job revolves around on-site behavioral data - collecting it, analyzing it, making informed decisions and strategic recommendations based on it. Data can be analyzed in many ways, and I don't believe in a cookie-cutter approach. Every client is unique - in who they are, what their objectives are, what kind of content they have, how their website looks, what tech platforms they use, etc.

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Video Killed The Print (And Radio) Star: 2016 Stellar Arts Marketing Videos

January 17, 2017

Print came and broke your heart...oh-wa-oh!

If you haven’t yet ‘Cut a Print Ad and Created a Video,’ there’s still time. And why wouldn’t you? Online video influences buying behavior.

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'Twas the Night Before a Show

December 19, 2016

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

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How I Used Facebook to Raise $30,000 (And What Arts Marketers Can Learn From This)

December 16, 2016

I don’t consider myself a fundraiser at all. Yes, I worked as a grant writer for a not-for-profit theatre company for two years fresh out of college, but writing proposals to large foundations asking for funding hardly matches the hustle it takes to be a real deal fundraiser, grassroots style. Asking people for money was always mildly terrifying to me, though I would give what I could to causes I believed in.

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Digital Marketing Boot Camp for the Arts

October 19-20, 2017
The TimesCenter, NYC

 

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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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