Ideas

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  

Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?” 

Within 6 months, Leadacity collected over 3,000 email addresses for New York City Center.

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No doubt you've heard of a marketing funnel, a model whereby prospects enter the funnel's top (awareness) and through smart marketing are sent further down the funnel, closer and closer to becoming customers.

Many arts marketers are so focused on selling their current production, they fail to take a long-term view of lead acquisition.

It is the end of the year and many arts organizations are gearing up for end of year fundraising campaigns. One of five of all donations made during the year happen in the final week of December. Here are some things we've learned about successful fundraising for the arts:

I just got a really great email from the team at JustGive. It was entitled "Your 2010 JustGive Tax-Deductible Donation." The email reminded me how much I donated last year and notified me that my gift is tax-deductible.

Here is a quick and easy way to increase your email open rates by up to 30% or more. Say you send your monthly email newsletter with the subject line "October Monthly Newsletter from My Awesome Theater" to your list of 100,000 people.

I've blogged a lot about the importance of email collection so naturally, I pay attention to how businesses go about collecting customer information. I was recently shopping a Kiehl's and as I was checking out the salesperson asked me for my email in the best manner I have ever heard: