Ideas

2013 Performing Arts Digital Marketing Benchmark Study

July 15, 2014

2013 Performing Arts Digital Marketing Benchmark Study

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
More than 65 organizations participated representing theaters, ballet and modern dance companies, opera companies, orchestras, presenters, and performing arts centers at universities across the United States with budget sizes ranged from under $1 million to over $31 million. 

Since the digital space is changing at such a quick pace, it is more important than ever for arts organizations to use data to make smarter marketing decisions.


Download the full 2013 report here

 

Digital Audit & Tune-Up, Social Media Strategy, Google Ads/Search Engine Marketing, Email Strategy, Data-Driven Display, Digital Team Recruitment, Website Analytics, Online Fundraising

Author

Erik Gensler
Capacity Interactive




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Arts Industry Digital Marketing Benchmark Study 

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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