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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

2014 Performing Arts Digital Marketing Benchmark Study

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
 
More than 125 organizations participated representing theaters, ballet and modern dance companies, opera companies, orchestras, presenters, and performing arts centers at universities across the United States with budget sizes ranging from under $1 million to over $31 million. 
 

Download the full 2014 report here

Digital Audit & Tune-Up, Social Media Strategy, AdWords/Search Engine Marketing, Email Strategy, Data-Driven Display, Digital Team Recruitment, Website Redesign Strategy, Online Fundraising

Author

Erik Gensler
Capacity Interactive




Market Smarter
Arts Industry Digital Marketing Benchmark Study 

Want to see how your organization stacks up with data from 180 arts and culture organizations? Download this free study and market smarter. 

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Flex your digital marketing muscles at our two-day conference 100% focused on digital marketing for arts organizations. October 24-25, 2019 in NYC.  

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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