Ideas

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

Let me take a wild guess...Your organization’s open and clickthrough rates are 20-30% and 2-3%, respectively.

Good news: You’re average.
Bad news: You’re average.

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

The web has no shortage of alarmist articles about how "email is dead" yet email is very much still alive. Let’s be honest—email is known as social media’s lame older brother. However it is a critical channel for arts marketing.

Language can change someone's entire perspective in an instant. It can pique interest, spark passion, and inspire thought. I've realized what a gift it is to both love words and have the opportunity to directly engage with people immediately.

As arts marketers, we have a unique opportunity to be the voice of art. Someone has already taken the time to craft the basis for nearly everything we have to say. There are certainly several reasons that I work in the arts—one of the most important reasons is I'm passionate about the art form I market - jazz.

I love attending digital marketing conferences and professional development workshops. The conversations with peers and masters of the digital trade never fail to inspire me. Between multiple hits of caffeine and favoriting hilarious conference Tweets, my head fills with big ideas...video trailers...user-generated content...audience engagement.  I leave inspired to do more, create more and build the gosh-darn best, most creative AND profitable digital marketing campaigns the arts world has ever seen.

Monday might be a different story.

Last week I took my first SoulCycle class. I was curious (and late to the game) to discover what all the hype was about.

There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.

I just saw the results from the first day of Alvin Ailey American Dance Theater's on-sale for their five week holiday season in NYC. The results were excellent—18% ahead of last year's first day of on-sale.