--- title: Capacity Interactive Ideas | Email Strategy (2) description: Email Strategy | Ideas from Capacity Interactive, Digital Marketing Consulting for the Arts (2) --- [Get Timely Resources](##) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) ![](https://ideas.capacityinteractive.com/hubfs/IDEAS.jpg) # Ideas ### [Intent, Behavior, Reputation: The Personal Worlds of Search and Email](https://ideas.capacityinteractive.com/intent-behavior-reputation-the-personal-worlds-of-search-and-email) [![](https://ideas.capacityinteractive.com/hubfs/21-07%20SEM%20and%20Search_final-08.png)](https://ideas.capacityinteractive.com/intent-behavior-reputation-the-personal-worlds-of-search-and-email) July 28, 2021 Email marketing and search engine marketing (SEM). As marketers, you know them both as vital digital marketing channels, and at first glance, one could argue that they don’t have a lot in common. But as you dig deeper, you’ll find these two channels have a lot more in common than you’d think. [Read More \>](https://ideas.capacityinteractive.com/intent-behavior-reputation-the-personal-worlds-of-search-and-email) ### [One Year Later: Digital Marketing Recommendations for Arts and Culture Reopenings](https://ideas.capacityinteractive.com/one-year-later-digital-marketing-recommendations-for-arts-and-cultural-reopenings) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2021/21-03%20One%20Year%20Later/Blog21-03-One-Year-Later-Digital-Marketing-Recommendations-Hero.png)](https://ideas.capacityinteractive.com/one-year-later-digital-marketing-recommendations-for-arts-and-cultural-reopenings) March 17, 2021 March 2020 feels like decades ago, but it was just one year ago the U.S. went into lockdown. We released [a blog post](https://ideas.capacityinteractive.com/digital-marketing-recommendations-for-our-arts-community-during-covid-19-outbreak) to help arts marketers navigate these uncharted waters, but it was uncertain where this pandemic would lead us. Throughout the course of a year, we saw the sheer resilience of arts administrators in the face of crisis. We pivoted to digital programming to bring art into our audiences' homes. We officially want to discard the word ‘pivot’ from our vocabulary. We explored new ways to keep our audiences engaged. But most of all, we were consistently reminded just how passionate and inventive the arts and cultural community can be. [Read More \>](https://ideas.capacityinteractive.com/one-year-later-digital-marketing-recommendations-for-arts-and-cultural-reopenings) ### [Key Takeaways from Arts Industry Data Analysis: Pandemic Response](https://ideas.capacityinteractive.com/key-takeaways-from-arts-industry-data-analysis-pandemic-response) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2021/21-03%20Key%20Takeaways%20from%20Arts%20Industry%20Data%20Analysis/21-03%20Key%20Takeaways%20from%20Arts%20Industry%20Data%20Analysis-Pandemic%20Response%20Header%20v2.png)](https://ideas.capacityinteractive.com/key-takeaways-from-arts-industry-data-analysis-pandemic-response) March 11, 2021 What is the impact of the pandemic on arts marketing? Capacity Interactive conducted a survey of 53 diverse arts and cultural organizations, collecting data from FY2019 and calendar year 2020, with WolfBrown as research consultants advising on the methodology, survey design, data visualization, and analysis. We’ve outlined key takeaways to help you understand the data, and posed key questions to help you build stronger foundations for your organization. If you like this blog post, be sure to check out [this livestream recording](https://www.youtube.com/watch?v=_njwGLcPfzc&t=1s) with more insights and in-depth strategic recommendations for the months ahead. Before you start reading, though, treat yourself to a deep breath: we are a year into this pandemic and it has had a profound impact on all of our lives. All of the data we are about to explore is inextricably tied to the loss and trauma we’ve endured to varying degrees. Give yourself some grace, snuggle a nearby furry friend if you have one, and get ready to dive into the data. [Read More \>](https://ideas.capacityinteractive.com/key-takeaways-from-arts-industry-data-analysis-pandemic-response) ### [7 Tips for Delivering Virtual Experiences](https://ideas.capacityinteractive.com/7-tips-for-delivering-virtual-experiences) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-10%207%20Tips%20for%20Delivering%20Virtual%20Experiences/20-10%207%20Tips%20for%20Delivering%20a%20Virtual%20Experience.png)](https://ideas.capacityinteractive.com/7-tips-for-delivering-virtual-experiences) October 5, 2020 Since the beginning of the coronavirus pandemic, the arts and culture industry has been spilling out of online spaces. We’ve embarked on virtual tours, taken online classes, and watched countless live-streamed performances. We’ve seen [foster dogs meeting fish](https://www.youtube.com/watch?v=s49nfxStZXY), [Instagram dance classes](https://www.sydneydancecompany.com/classes/virtual-studio/), and [science snacks](https://www.exploratorium.edu/snacks). Here at [Tessitura](https://www.tessituranetwork.com/), organizations using our e-commerce platform have sold more than 10 times as many digital experiences on their sites this year than at this time last year. So how do you get started with monetizing virtual experiences? We’ve taken a look at the arts and cultural industry, including the leaders who shared their insights in “CI to Eye Live: How Arts Organizations Are Monetizing Livestreams and Digital Content” ([available on YouTube](https://www.youtube.com/watch?v=O20y1v0zK8E)), and have put together some tips to help you plan. [Read More \>](https://ideas.capacityinteractive.com/7-tips-for-delivering-virtual-experiences) ### [Ask the Industry: Going the Extra Mile for Subscribers and Members During The Pandemic](https://ideas.capacityinteractive.com/ask-the-industry-going-the-extra-mile-for-subscribers-and-members-during-the-pandemic) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/Blog%20Series%20Ask%20the%20Industry/Ask%20the%20Industry-02.png)](https://ideas.capacityinteractive.com/ask-the-industry-going-the-extra-mile-for-subscribers-and-members-during-the-pandemic) July 16, 2020 Ask the Industry features advice from arts marketers in their own words. We hope it will spark new ideas for your organization. In our latest installment, we’re asking two arts administrators, “What are you doing to go the extra mile for subscribers and members during COVID-19?” Sara Billmann, Vice President, Marketing & Communications at [University Musical Society,](https://ums.org/) and Mike Servedio, Web and Social Media Manager at [The Academy of Natural Sciences of Drexel University](https://ansp.org/) give insights on how to shine a spotlight on your nearest and dearest. [Read More \>](https://ideas.capacityinteractive.com/ask-the-industry-going-the-extra-mile-for-subscribers-and-members-during-the-pandemic) ### [Boot Camp Livestream Roundup](https://ideas.capacityinteractive.com/boot-camp-livestream-roundup) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/Boot%20Camp%20Livestream%20Roundup/Boot%20Camp%20Livestream%20Roundup-01.png)](https://ideas.capacityinteractive.com/boot-camp-livestream-roundup) May 1, 2020 This is your Boot Camp Livestream roundup. If you tuned in and you’re looking for a recap for yourself or to share with others, this is it. Maybe you missed the livestream and you’re eager to read the headlines about what you missed. Got you covered. And, if you missed the livestream and you're trying to figure out what to go back and watch, let this serve as a guide to help you choose what to dig into first! [Read More \>](https://ideas.capacityinteractive.com/boot-camp-livestream-roundup) ### [Taking the Lead During COVID-19](https://ideas.capacityinteractive.com/taking-the-lead-during-covid-19) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-04%20Taking%20the%20Lead%20During%20COVID-19/20-04%20Taking%20the%20Lead%20During%20COVID-19-05.png)](https://ideas.capacityinteractive.com/taking-the-lead-during-covid-19) April 9, 2020 In a matter of days, the arts industry has pivoted from in-person programming to livestreaming and other digital content. Our venues are empty, and our doors are shut temporarily, but we have an incredible opportunity to reach more people than ever and begin new relationships. [Read More \>](https://ideas.capacityinteractive.com/taking-the-lead-during-covid-19) ### [Customer Service in a COVID-19 World: Advice for Arts Organizations](https://ideas.capacityinteractive.com/customer-service-in-a-covid-19-world-advice-for-arts-organizations) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-04%20Customer%20Service%20in%20a%20COVID-19%20World%20-%20Advice%20for%20Arts%20Organizations/20-04%20Customer%20Service%20in%20a%20COVID-19%20World.png)](https://ideas.capacityinteractive.com/customer-service-in-a-covid-19-world-advice-for-arts-organizations) April 3, 2020 Stellar customer service is key to patron loyalty. In fact, [90% of Americans](https://blog.hubspot.com/service/customer-service-stats) use customer service as a factor in deciding whether or not to do business with a company. This statistic was gathered in a pre-pandemic world - now, our box office and visitor services staff are in the thick of the COVID-19 crisis. From ticket exchanges, to refunds, and questions about reopening, they’re dealing with a barrage of questions in a rapidly evolving situation. Robert Phillips is a customer experience expert specializing in arts, culture, and events. He virtually sat down with us to answer some customer service questions to help arts organizations learn from and empower their customer service staff.  [Read More \>](https://ideas.capacityinteractive.com/customer-service-in-a-covid-19-world-advice-for-arts-organizations) ### [Digital Marketing Recommendations for Our Arts Community During COVID-19 Outbreak](https://ideas.capacityinteractive.com/digital-marketing-recommendations-for-our-arts-community-during-covid-19-outbreak) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-03%20COVID-19/20-03%20COVID%20Blog%20Post-01.png)](https://ideas.capacityinteractive.com/digital-marketing-recommendations-for-our-arts-community-during-covid-19-outbreak) March 13, 2020   [Read More \>](https://ideas.capacityinteractive.com/digital-marketing-recommendations-for-our-arts-community-during-covid-19-outbreak) ### [The Return of the Ticket Buyer Study](https://ideas.capacityinteractive.com/the-return-of-the-ticket-buyer-study) [![](https://ideas.capacityinteractive.com/hubfs/Blog%20Posts/2020/20-03%20Ticket%20Buyer%20Study/The%20Return%20of%20the%20Ticket%20Buyer%20Study-01.png)](https://ideas.capacityinteractive.com/the-return-of-the-ticket-buyer-study) March 3, 2020 The Performing Arts Ticket Buyer Media Usage Study is back to provide you with the data you need as an arts marketer in 2020. We created this study as a resource for arts marketers in organizations of all shapes and sizes to navigate this rapidly changing media environment and the 2019 report breaks new ground as the follow up to the study we debuted in 2017. [Read More \>](https://ideas.capacityinteractive.com/the-return-of-the-ticket-buyer-study) [\< Previous](https://ideas.capacityinteractive.com/topic/email-strategy/page/1) [Next \>](https://ideas.capacityinteractive.com/topic/email-strategy/page/3) ###### Author --- #### Filter By Topic [![tag icon: AdWords/Search Engine Marketing](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-adwords-search-engine-marketing.svg)](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing)[Google Ads/Search Engine Marketing](https://ideas.capacityinteractive.com/topic/adwordssearch-engine-marketing) [![tag icon: Data-Driven Display](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-data-driven-display.svg)](https://ideas.capacityinteractive.com/topic/data-driven-display)[Data-Driven Display](https://ideas.capacityinteractive.com/topic/data-driven-display) [![tag icon: Digital Audit & Tune-Up](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-audit-tune-up.svg) Digital Audit & Tune-Up](https://ideas.capacityinteractive.com/topic/digital-audit-tune-up) [![tag icon: Digital Team Recruitment](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-digital-team-recruitment.svg) Digital Team Recruitment](https://ideas.capacityinteractive.com/topic/digital-team-recruitment) [![tag icon: Email Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-email-strategy.svg) Email Strategy](https://ideas.capacityinteractive.com/topic/email-strategy) [![](https://ideas.capacityinteractive.com/hs-fs/hubfs/Large-Icon---Leadershi.jpg?width=23&name=Large-Icon---Leadershi.jpg "Large-Icon---Leadershi.jpg") Leadership](https://ideas.capacityinteractive.com/topic/leadership) [![tag icon: Online Fundraising](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-online-fundraising.svg)](https://ideas.capacityinteractive.com/topic/online-fundraising)[Online Fundraising](https://ideas.capacityinteractive.com/topic/online-fundraising)[![Search\_Icon](https://ideas.capacityinteractive.com/hs-fs/hubfs/ICONS/Search_Icon.png?width=20&name=Search_Icon.png "Search_Icon") Search Engine Optimization](https://ideas.capacityinteractive.com/topic/search-engine-optimization)[![tag icon: Social Media Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-social-media-strategy.svg) Social Media Strategy](https://ideas.capacityinteractive.com/topic/social-media-strategy)[![tag icon: Website Analytics](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-analytics.svg) Website Analytics](https://ideas.capacityinteractive.com/topic/website-analytics)[![tag icon: Website Redesign Strategy](http://www.capacityinteractive.com/wp-content/themes/capacity-interactive/library/images/icons/icon-website-project-management.svg) Website Redesign Strategy](https://ideas.capacityinteractive.com/topic/website-redesign-strategy) --- #### Get Notified About New Blog Posts --- Get Blog Notifications --- ###### Market Smarter ##### Boot Camp 2023 On Demand In a time of perpetual change, Boot Camp 2023 will help you build a holistic foundation to become a stronger arts marketer, leader, and champion for our industry—all from the comfort of your desk. [Register Now](https://www.capacityinteractivebootcamp.com/)  --- ###### Market Smarter ##### CI to Eye Podcast From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. [Listen Up](https://ideas.capacityinteractive.com/ci-to-eye-podcast) --- ###### Market Smarter ##### Social Content Calendar for Arts Marketers Create content that’s thumb-stopping, relevant, and thoughtful to connect with audiences—all winter long! [Take Me There](https://ideas.capacityinteractive.com/content-calendar) --- ###### Market Smarter ##### The Performing Arts Ticket Buyer Media Usage Study Based on a survey of over 17,000 ticket buyers, this report sheds light on the shifting media consumption and buyer behavior of your core audience, with marketing insights to help you turn data into strategy. [Download the Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study)  ### Get Our Newsletter ## Get Our Newsletter [Sign Me Up](##) ## Follow Us - - - - - - - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [CI to Eye Podcast](https://ideas.capacityinteractive.com/ci-to-eye-podcast) - [Blog](https://ideas.capacityinteractive.com/) - [CTA Generator](https://ideas.capacityinteractive.com/cta-generator-0) - [Social Media Ad Dimensions](https://ideas.capacityinteractive.com/social-media-ad-dimensions) - [Boot Camp Videos](https://ideas.capacityinteractive.com/boot-camp-videos) - [Web Analytics Videos](https://ideas.capacityinteractive.com/demystifying-google-analytics-video-series) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Social Media Content Calendar](https://ideas.capacityinteractive.com/content-calendar) - [Arts Industry Benchmark Study](https://ideas.capacityinteractive.com/arts-industry-digital-marketing-benchmark-study) - [Ticket Buyer Media Usage Study](https://ideas.capacityinteractive.com/performing-arts-ticket-buyer-media-usage-study) - [Digital Events](https://capacityinteractive.com/webinars-and-events/) - [Boot Camp](http://bootcamp.capacityinteractive.com/registration) - [CI on the Digital Road](https://ideas.capacityinteractive.com/ci-on-the-road) - [What We Do](https://capacityinteractive.com/services/) - [About](https://capacityinteractive.com/about/) - [Clients](https://capacityinteractive.com/clients/) - [Team](https://capacityinteractive.com/team/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) - [Resources & Insights](https://capacityinteractive.com/resources-and-insights/) - [Downloadable Content](https://capacityinteractive.com/downloadable-content/) - [Webinars & Events](https://capacityinteractive.com/webinars-and-events/) - [Software](https://capacityinteractive.com/software/) - [About](https://capacityinteractive.com/about/) - [Careers](https://capacityinteractive.com/careers/) - [Contact Us](https://capacityinteractive.com/contact/) - [Privacy Policy](https://capacityinteractive.com/privacy-policy/) © 2021 Capacity Interactive