January 30, 2020
It’s a fresh, new year and with it comes the opportunity to think about new leads. When it comes to permission marketing, gaining an email address from a patron is the ultimate invitation—they’ve given you permission to have a regular conversation with them about the things they care about. It’s vital to nurture those patron relationships through tailored, vibrant communications. And it’s also important to continue to infuse your database with new leads to grow your patron base and weather the ebb and flow of database churn.