Ideas

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Senior Analysts who is an avid runner, a dog lover (cute dog photos ahead), and inspires arts marketers to be fearless when creating memorable social content.

Many marketers panicked during Facebook's Cambridge Analytica scandal. I was asked many times what it all means for Facebook advertisers.  Would users flee that platform? Should we move advertising dollars elsewhere?

My gut feeling was that this scandal would be a blip, the news cycle would pass, and users would continue to use Facebook's platforms (Facebook, Instagram and Messenger). New data suggests that is exactly what happened.

Ask the Industry features advice from arts marketers in their own words. We hope you can learn from them and it will spark new ideas at your organization.

This month, we’re asking, “What advice would you give to a fellow arts marketer before embarking on a website redesign project?" 

Jonathan Carpenter and Jack Wright (Celebrity Series of Boston), Nora Brady (Los Angeles Philharmonic), and Rosemary Devine and Tori Harvey (People's Light) highlight their most recent website redesigns, and answer everything from choosing a project manager, to their biggest successes and most valuable learnings. 

Over the past couple of weeks, you may have received an email from Google with the subject line: Important updates about the General Data Protection Regulation (GDPR). The email looked something like this, and may have seemed confusing. Why is Google emailing me about EU policy changes if our organization is not located there?

The General Data Protection Regulation (GDPR) is confusing to marketers. Of course it is! GDPR is a legal issue and we are not lawyers. At CI we want to be helpful so what we can provide is what our lawyer sent to us and other resources we have found useful in facing GDPR for our business. This is the first post we’re publicly releasing with another specifically about Google Analytics to follow. CI clients will be hearing more from us individually.

You know what gets us even more excited than going to an exhibition at a museum? Extra programming! That’s right, we’re like kids in a candy shop choosing from those specially curated tours, lectures, and special events that museums program around exhibitions.

But we know first hand that it can be hard to make sure audiences know all that’s on offer. The Rubin Museum of Art’s thematically programmed offerings serve as a great example of how it can be done through Facebook’s variety of ad creative formats.

Update and revision as of May 11, 2018: Facebook has extended the Domain Verification deadline to May 24, 2018.

In March, we shared information on domain verification. Facebook is now asking business accounts to verify their domains by May 24, 2018.

Why is domain verification important? It’s a step towards ensuring that only verified owners can modify the way their content appears on Facebook. It essentially protects the integrity of publisher’s content. By confirming ownership of your organization’s website domain (or domains), you will be able to edit any content from posts that link to that site. You can modify photos, headlines, and descriptions that auto-populate when you reference a link from your domains in your Facebook post drafts. On May 24, the ability to edit linked content from unverified domains will be suspended.

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Senior Analysts who is a singer, a pianist, a phenomenal writer and social content creator, and a real-life pun master. 

When we analyze Google Analytics (GA) client data at Capacity Interactive, two themes relating to the homepage commonly recur. Chances are, if you were to look at your own data, you’d see something very similar:

At Capacity Interactive, we work with nearly two hundred arts and cultural organizations and have the privilege of tackling challenges in the digital marketing realm with them every day.

Certain questions come up again and again across all organization shapes and sizes, and that inspired us to retool our benchmark. Some of the toughest questions for organizations involve where to put their money, how to staff their teams, and how to set priorities when there is always more to do.