Ideas

What Arts Organizations Can Learn from SoulCycle

October 9, 2015

Last week I took my first SoulCycle class. I was curious (and late to the game) to discover what all the hype was about.

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A Beginner's Guide to Simple Customer Segmentation

October 1, 2015

There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.

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You Probably Suck at Getting Leads

September 14, 2015

I just saw the results from the first day of Alvin Ailey American Dance Theater's on-sale for their five week holiday season in NYC. The results were excellent—18% ahead of last year's first day of on-sale.

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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
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2013 Performing Arts Digital Marketing Benchmark Study

July 15, 2014

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  

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Performing Arts Digital Marketing Benchmarks

September 9, 2013

Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?” 

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Infographic: $57,000 in Sales from 6 Months of Email Collection

June 20, 2013

Within 6 months, Leadacity collected over 3,000 email addresses for New York City Center.

Contact us to learn more and start your 7-day free trial.

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Focus Further Down the Digital Funnel

February 22, 2013

No doubt you've heard of a marketing funnel, a model whereby prospects enter the funnel's top (awareness) and through smart marketing are sent further down the funnel, closer and closer to becoming customers.

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Want to Sell More Tickets? Collect More Email Addresses and Facebook Likes.

February 7, 2013

Many arts marketers are so focused on selling their current production, they fail to take a long-term view of lead acquisition.

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Gimme More, Gimme Gimme More

December 13, 2012

It is the end of the year and many arts organizations are gearing up for end of year fundraising campaigns. One of five of all donations made during the year happen in the final week of December. Here are some things we've learned about successful fundraising for the arts:

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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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