The Evolved Role of the Marketing Department in Our Digital Age

July 18, 2017

I am thrilled to be keynoting Capacity Interactive’s Digital Marketing Boot Camp for the Arts this October. “Prepare to get your geek on.” That tagline is music to my geeky, data-loving ears.

As the Chief Market Engagement Officer at IMPACTS, my job involves translating big data concerning trends in audience behaviors and perspectives, and making it both accessible and actionable to the hard-working folks who run cultural institutions. I work with boards and executives at major institutions regarding data-informed best practices related to earned revenue, the visitor experience, creating access programs that actually work, and cultivating donors. My focus is on how audiences think and behave. After all, it is living and breathing human beings that arts organizations aim to educate and inspire.

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Real Talk: 2017 Digital Marketing Priorities for Arts Administrators

March 15, 2017

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!

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Interactive CTA Generator for Arts Marketers: Find Your Perfect CTA

March 9, 2017

Click the grey cross-arrows to generate a unique CTA


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'Twas the Night Before a Show

December 19, 2016

Here's our spin on the holiday classic, 'Twas the Night Before Christmas. Happy holidays, arts marketers! 

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Personalization Matters: 6 Ideas to Make Your Email Marketing Campaigns More Relevant

October 31, 2016

Let me take a wild guess...Your organization’s open and clickthrough rates are 20-30% and 2-3%, respectively.

Good news: You’re average.
Bad news: You’re average.

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Boot Camp Through the Years

October 13, 2016

This year we are presenting our sixth annual Digital Marketing Boot Camp for the Arts. To commemorate, we did what any sensible digital marketer would do...we created an infographic! Enjoy.

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Social is Sexy but Email Still Pays the Bills

February 24, 2016

The web has no shortage of alarmist articles about how "email is dead" yet email is very much still alive. Let’s be honest—email is known as social media’s lame older brother. However it is a critical channel for arts marketing.

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Use Your Words: Inspiration for Stellar Digital Copy

October 22, 2015

Language can change someone's entire perspective in an instant. It can pique interest, spark passion, and inspire thought. I've realized what a gift it is to both love words and have the opportunity to directly engage with people immediately.

As arts marketers, we have a unique opportunity to be the voice of art. Someone has already taken the time to craft the basis for nearly everything we have to say. There are certainly several reasons that I work in the arts—one of the most important reasons is I'm passionate about the art form I market - jazz.

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Creating Strong Content Without Breaking the Bank

October 14, 2015

I love attending digital marketing conferences and professional development workshops. The conversations with peers and masters of the digital trade never fail to inspire me. Between multiple hits of caffeine and favoriting hilarious conference Tweets, my head fills with big trailers...user-generated content...audience engagement.  I leave inspired to do more, create more and build the gosh-darn best, most creative AND profitable digital marketing campaigns the arts world has ever seen.

That’s Friday.

Monday might be a different story.

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What Arts Organizations Can Learn from SoulCycle

October 9, 2015

Last week I took my first SoulCycle class. I was curious (and late to the game) to discover what all the hype was about.

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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
The TimesCenter, NYC

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2017 Arts Industry Digital Marketing Benchmark Survey

See how the arts industry is evolving in contexts that are most meaningful to you. Complete the survey, be the among the first to receive the results, and improve our field.

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Podcast Series 
CI to Eye 

Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.


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