Ideas

Social is Sexy but Email Still Pays the Bills

February 24, 2016

The web has no shortage of alarmist articles about how "email is dead" yet email is very much still alive. Let’s be honest—email is known as social media’s lame older brother. However it is a critical channel for arts marketing.

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Use Your Words: Inspiration for Stellar Digital Copy

October 22, 2015

Language can change someone's entire perspective in an instant. It can pique interest, spark passion, and inspire thought. I've realized what a gift it is to both love words and have the opportunity to directly engage with people immediately.

As arts marketers, we have a unique opportunity to be the voice of art. Someone has already taken the time to craft the basis for nearly everything we have to say. There are certainly several reasons that I work in the arts—one of the most important reasons is I'm passionate about the art form I market - jazz.

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Creating Strong Content Without Breaking the Bank

October 14, 2015

I love attending digital marketing conferences and professional development workshops. The conversations with peers and masters of the digital trade never fail to inspire me. Between multiple hits of caffeine and favoriting hilarious conference Tweets, my head fills with big ideas...video trailers...user-generated content...audience engagement.  I leave inspired to do more, create more and build the gosh-darn best, most creative AND profitable digital marketing campaigns the arts world has ever seen.

That’s Friday.

Monday might be a different story.

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What Arts Organizations Can Learn from SoulCycle

October 9, 2015

Last week I took my first SoulCycle class. I was curious (and late to the game) to discover what all the hype was about.

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A Beginner's Guide to Simple Customer Segmentation

October 1, 2015

There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.

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You Probably Suck at Getting Leads

September 14, 2015

I just saw the results from the first day of Alvin Ailey American Dance Theater's on-sale for their five week holiday season in NYC. The results were excellent—18% ahead of last year's first day of on-sale.

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2014 Performing Arts Digital Marketing Benchmark Study

May 19, 2015

For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  
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2013 Performing Arts Digital Marketing Benchmark Study

July 15, 2014

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  

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Performing Arts Digital Marketing Benchmarks

September 9, 2013

Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?” 

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Infographic: $57,000 in Sales from 6 Months of Email Collection

June 20, 2013

Within 6 months, Leadacity collected over 3,000 email addresses for New York City Center.

Contact us to learn more and start your 7-day free trial.

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Digital Marketing Boot Camp for the Arts

October 18-19, 2018
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2016 Arts Industry Digital Marketing Benchmark Study

Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study is now available.

 

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Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.

 

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