October 9, 2015
Last week I took my first SoulCycle class. I was curious (and late to the game) to discover what all the hype was about.
October 1, 2015
There are hundreds of ways data can help you engage audiences more effectively, but segmentation is one of the simplest and most powerful techniques for improving arts marketing outcomes.
May 19, 2015
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
June 20, 2013
Within 6 months, Leadacity collected over 3,000 email addresses for New York City Center.
Contact us to learn more and start your 7-day free trial.
February 7, 2013
Many arts marketers are so focused on selling their current production, they fail to take a long-term view of lead acquisition.
December 13, 2012
It is the end of the year and many arts organizations are gearing up for end of year fundraising campaigns. One of five of all donations made during the year happen in the final week of December. Here are some things we've learned about successful fundraising for the arts:
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Want to see how your digital marketing efforts stack up with more than 180 arts organizations across the country? The 2016 Arts Industry Digital Marketing Benchmark Study
Erik Gensler, the President of Capacity Interactive, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation.
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