Ideas

If you still say "Facebook is not a direct sales tool" you're not using it correctly. And you don't understand how the marketing world has dramatically changed.

We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations.  Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.  

Many of our clients have noticed that images aren’t looking like they used to in their Facebook newsfeed. It’s true, Facebook has changed the way they display pictures and we’re here to give you the skinny on how to make your images look their best.

As an industry it is imperative we up our social game. Many organizations are still marketing like it is 2003; relying heavily on newspaper, radio and print. I see organizations dipping their toes in social but it is still not core to their strategy. Most organizations are severely underfunding social media and content creation. Not to be hyperbolic, but this needs to change for our industry to continue to thrive.

Facebook advertising more effective than banners.

To further our goal of providing current, industry-specific benchmarks to the performing arts industry, we took a comprehensive look at digital advertising performance, specifically retargeting banner and Facebook campaigns.

Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?” 

There’s a lot of debate in the marketing community about whether or not you can successfully sell goods and services, in this instance, tickets, on Facebook. We know that Facebook is one of the best ways to get fans of an organization engaged in the digital space, but could that really translate to ticket sales? Does Facebook advertising work?

Facebook has launched three powerful new tools in their advertising arsenal that all arts organizations should be taking advantage of.

No doubt you've heard of a marketing funnel, a model whereby prospects enter the funnel's top (awareness) and through smart marketing are sent further down the funnel, closer and closer to becoming customers.

Many arts marketers are so focused on selling their current production, they fail to take a long-term view of lead acquisition.