January 29, 2013
Facebook recently began the rollout of social search. This powerful tool will allow users on Facebook to enter queries such as "Broadway shows in NYC my friends like," "friends who like ballet," or "concert venues in Seattle my friends have been to."
November 15, 2012
Facebook recently made a dramatic change that affects all arts orgs that have worked to build a Facebook fan following. It started in early October when page admins began to see a decline in how many fans saw their posts.
January 20, 2012
I've worked with a lot of arts orgs and I've seen some similar characteristics among the ones that are succeeding with their digital marketing. Here are seven characteristics of the orgs that are flourishing:
May 18, 2010
Through Facebook's Insights, you can see your fan's demographic data. Through the website Fan Page Analytics, you can see the other organizations and pages that your fans are likely to also be a fan of. This provides a fuller picture of your Facebook fan base.
April 27, 2010
The New York Times reported today that newspaper circulation has fallen almost 9 percent since the same time last year. 9 percent!
January 22, 2010
Why do people become fans of your organization, or any brand or organization for that matter? A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online. Learning about new products, features or services closely followed as motivations.
November 16, 2009
The New York Times writes about new ticket buying services that incorporate social media here.
November 2, 2009
Facebook has been referred to as an online popularity contest. Whether that is true or not, popularity is certainly a factor in the number of fans your organization has. Other factors include the number of constituents your organization serves, the amount of effort put towards marketing your Facebook Fan page, the geographic reach of your company (touring the world certainly helps), and how early your organization joined Facebook.
September 30, 2009
The English National Opera announced the launch of "Opera's first iPhone app" which allows users to overview the forthcoming ENO season, listen to audio clips from productions and watch filmed interviews with members of the cast and creative teams.
