Ideas

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Senior Consultants who is a theater buff, a cat aficionado, and can help you spice up your social content (from first preview to closing night). 

If I told you you’d lose 68% of your customers next year, you’d probably be a bit worried, right?

I love that we’re hearing more and more conversations in the arts world about the power of video. How video can propel your arts organization forward by lifting your brand, educating your audiences and encouraging wider reach through enthusiastic (and quickly multiplying) shares.

I am thrilled to be keynoting Capacity Interactive’s Digital Marketing Boot Camp for the Arts this October. “Prepare to get your geek on.” That tagline is music to my geeky, data-loving ears.

As the Chief Market Engagement Officer at IMPACTS, my job involves translating big data concerning trends in audience behaviors and perspectives, and making it both accessible and actionable to the hard-working folks who run cultural institutions. I work with boards and executives at major institutions regarding data-informed best practices related to earned revenue, the visitor experience, creating access programs that actually work, and cultivating donors. My focus is on how audiences think and behave. After all, it is living and breathing human beings that arts organizations aim to educate and inspire.

If you’ve spent time around CI, you’ll probably be able to recite this phrase by heart - permission marketing is about “turning strangers into friends, friends into customers, and customers into evangelists.” We believe in this strongly, and coupled with our love of data, it informs our strategy for clients. We’ve talked about how smart strategy built on this concept, even in the absence of perfect data, is paramount- but we are positively gleeful when a new tool emerges that turns a flashlight on a previously-dark corner.

We asked Lauren Fitzgerald (Director of Marketing and Communications at the New 42nd Street), Amanda Fowler (Marketing Manager at Charlotte Ballet), and Aly Michaud (Digital Marketing Manager at Cincinnati Playhouse in the Park) questions about content creation and social storytelling. Everything from where they find creative inspiration to how they make content creation a priority at their organizations.

I recently wrote that a mobile optimized website, search, and video were among the top digital marketing priorities for 2017. Some new powerful statistics were released by Google recently at the Google Marketing Next event that are a good supplement to that post.

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Consultants, who loves Doonya, the arts, and is a passionate teacher inside and outside of work.

Hi, CI! is our monthly series featuring the best team we know - the Capacity Interactive team! You will learn more about the people who help arts organizations market smarter. This month, we're featuring one of our Digital Marketing Analysts, who is a trombonist, coffee lover, and an avid content creator. 

It is easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call and email. Board members share articles about this or that new tactic or targeting technique. Don't take the bait!