July 21, 2015
While last summer was the season of retro eyewear, our spring and summer months have always been about digital subscription campaigns. Trust us—it’s just as cool!
Ideas
May 19, 2015
For the third year in a row, we've compiled survey data to create industry benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
July 15, 2014
We compiled survey data to create benchmarks to help you compare your digital marketing efforts with other performing arts organizations. Our report looks at social media, digital advertising, analytics, email, mobile and website maintenance.
December 10, 2013
Facebook advertising more effective than banners.
To further our goal of providing current, industry-specific benchmarks to the performing arts industry, we took a comprehensive look at digital advertising performance, specifically retargeting banner and Facebook campaigns.
September 9, 2013
Arts marketers often ask me questions like, “What percentage of advertising budgets are most arts organizations spending on digital ads?” and “What percentage of tickets are most organizations selling online?”
August 29, 2012
As any arts marketer knows, traditionally subscriptions are sold using direct mail. But what happens when you apply the principals of direct mail to banner advertising?
